Google AdWords

Writing Pay-Per-Click Ad Copy for B2C & B2B Audiences

2008-11-05T05:15:00.000-08:00

When employed properly, pay-per-click (PPC) advertising will generate some of your best leads – people who are already searching for your business or the products and services you offer. It’s the ideal situation – prospects searching for you, rather than the other way around. And while appearing for the right terms at the top of the search engines may be the first step, it’s not the most critical. Just showing up is not enough when you want prospects to take notice, click your ad (and not your competitors’), dig into your solution’s differentiators and complete an action on your website.

The key is writing attractive ad copy, which, of course, has no standard formula. Copy varies from industry to industry, and between the B2C and B2B worlds, because the audiences aren’t the same. Let’s assess the key differences and similarities between writing B2C and B2B ad copy, so that your next campaign is effective regardless of your audience.

Differences:

Timing is everything

A major factor differentiating PPC copy for B2B versus B2C audiences is the amount of time it takes for prospects to complete the sales cycle. Even more complex consumer purchases take a couple of months at the most, which is why B2C ads include more sales language and urgency.

B2B purchases are just the opposite. The time that elapses between solution research and point of purchase is often three to six months at a minimum. In-depth comparisons involving competitors’ products occur, and the product must pass through multiple levels of approval. The initial researcher is responsible for the recommendations he ultimately makes. Therefore, he must be guided rather than pushed through the information gathering part of the sales process. B2B copy should situate the advertiser as an industry expert and thought leader. If you tailor your creative to catch your prospects’ attention with information that makes their lives easier, they will trust you as the go-to resource throughout the process, increasing the likelihood your prospects will remember your brand and solutions during the selection phase of the purchase cycle.

Buy now! …or later

Another difference in writing B2B and B2C PPC ads is the offer you’re providing. As noted earlier, B2B and B2C searchers are in different places on the purchase timeline. B2C offers may aim to close a sale with wording such as “buy now.” In fact, a sense of urgency works to your advantage. For example, when someone in the travel industry writes ad copy, wording such as “$200 dollars when you book today!” or “low rate wars, ending this week, book before they end” can increase clicks and conversions. The consumer feels that if he waits too long, he will miss out on a deal.

On the other hand, B2B offers should be presented in a more nurturing and informational way, with calls-to-action such as “register for literature” or “watch the webinar.” If B2B clients feel too pressured or forced to complete a purchase decision by your ad copy, they will move onto others with offers that they perceive to have educational or research value.

Why should I?

A final distinction is the number of people involved in the purchase process. Your B2B prospects are faced with the task of garnering approval from multiple levels within their organizations before a purchase is made. The end user is typically someone other than the person who controls the budget. In this case, you need to employ words in your ad copy that researchers can later use to sell the product to their superiors. Statements like “low cost while increasing productivity,” as well as actual past improvement statistics, will catch their attention because they justify the purchase.

For B2C, there is usually only one person or a few closely knit people involved in the purchase decision, so the job of the ad copy is to directly address their needs. You will still want to test a few different versions, since on occasion the person searching may not be the final decision maker, but the justification for purchase does not have to be addressed up front. It’s the searcher’s attention you need to capture and keep. For example, if a teen wants to buy a new cell phone, you wouldn’t want to utilize your ad’s creative space talking about warranties and theft protection, but rather ringtone capability and the new colors available. Once you get the prospect excited and interested, he will click your ad to find all of the additional, relevant information about the phone.

Similarities

Talk fast!

The trickiest part of PPC ad copy, both for B2B and B2C, is how limited you are by search engines’ character counts. On Google, for example, your headline can be a maximum of 25 characters, and the two lines of descriptive text are limited to 35 characters each. That means you have to be extremely choosy about your language.

You want the headline to match the search, but if it matches too closely, you may blend into the crowd of all other headlines on the search engine’s results page. Balance relevancy match with what you can offer.

When it comes to writing the description, meeting prospects’ needs is critical. With only 70 characters, it’s a lot easier to convince someone to register for a webinar than to get them all the way to buying a new database system management solution. By compelling someone to register for your webinar, you open the door to introducing the solution you offer.

Solve the Problem

With both B2B and B2C PPC ad copy, you have to answer the question your searchers are asking. Their search queries usually indicate the issues or pain points they are trying to solve. You have to deliver a better answer to the problem than the other advertisers on the page. Think of your PPC ad copy as an online conversation with prospects. Be the solution to their problems through text.

Showing up in the search engines through PPC advertising doesn’t really start the relationship with a prospect; it’s that ever-important click that lets the true sales dialogue begin.

Gloria Dutton is a marketing coordinator at 90octane, a conversion-driven marketing agency based in Denver. A pioneer in response-based online tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales.

Placement Performance report

2008-11-04T09:36:00.003-08:00

Placement Performance report

The Placement Performance report shows performance statistics for your ads on specific domains and URLs in the content network. Using this information, you can optimize your placements on the content network and improve your return on investment.

Read some helpful tips on how to best leverage the information returned in your report.

Below you'll find instructions for running a Placement Performance report. Note that this process is similar for all report types.

Sign in to your AdWords account at https://adwords.google.com.
Select the Reports tab.
Click Create a New Report.
In the Report Type section, select Placement Performance.
Select your preferred option from the Level of Detail drop-down menu.
- Choose Account to see combined performance statistics for all ads.
- Select Campaign or Ad Group to see ad performance statistics broken down at the campaign or ad group level.
From the Domain or URL drop-down menu:
- Select Domain if you only want to see the upper-level domain of the pages that showed your ads.
- Select URL if you want to see the entire URL.
From the View drop-down menu:
- Choose Summary to see the sum total for each statistic over your selected date range.
- Choose one of the other options to see statistics broken down by a particular unit of time.
In the Date Range section:
- Select the radio button next to the drop-down menu to choose a date range for which to view your statistics. Note that complete statistics for the current day aren't available until the next day at 3:00 p.m. PT.
- Alternatively, select the second radio button and enter your own date range. Note that data for the Placement Performance report is only available from June 1, 2007. You'll see an error message if you pick an earlier start date.
If you selected Ad Group or Campaign from the Level of Detail drop-down menu, you'll see a section labeled Campaigns or Campaigns and Ad Groups.
- Select the first radio button to see statistics for your entire account.
- Select the second radio button, next to Manually select from a list, if you only want to see statistics for certain campaigns or ad groups. Click Add next to each campaign that you want included in the report. If you chose Ad Group from the Level of Detail drop-down menu, click the arrow next to each campaign to select individual ad groups.
You can further customize your report in the Advanced Settings section.
- Click Add or Remove Columns to choose the kinds of statistics that your report displays.
- Click Filter Your Results to restrict the kinds of domains or URLs shown in your report. Click Add another restriction to create up to four filters.
Enter a unique name in the Name Your Report field.
Check the box next to Template to save your settings for future reports.
Check the box next to Scheduling and select the appropriate option from the drop-down menu if you'd like your report to run automatically in the future.
In the Email section:
- Check the box next to Email and fill in your email address if you'd like an email notification whenever your report runs automatically.
- Check the box next to with report attached as if you'd like the report attached to the email notifications. Choose your preferred report format from the drop-down menu.
Click Create Report.

To export and download your report when it's finished running:

Sign in to your AdWords account at https://adwords.google.com.
Select the Reports tab.
Click the name of your report.
Select the format in which you'd like to export your report: .csv, .csv (for Excel), .tsv, .xml or .html.

Learn how to read a Placement Performance report.

Invalid Clicks report

2008-11-04T09:36:00.001-08:00

Invalid Clicks report

You can run a Campaign Performance or Account Performance report to see the number and percentage of clicks that have been classified as invalid and automatically filtered from your account. You are not charged for these clicks, and they do not affect your account statistics. Learn how Google detects invalid clicks.

Please note that data for invalid clicks is only available for reports dated January 1, 2006 to the present, and that this data is not available for hourly views.

Here are instructions for running a Campaign Performance or Account Performance report with information on invalid clicks:

Sign in to your AdWords account at https://adwords.google.com.
Select the Reports tab.
Click Create a Report Now.
In the Report Type section, select the radio button next to Campaign Performance or Account Performance.
From the View drop-down menu:
- Choose Summary to see the sum total for each statistic over your selected date range.
- Choose one of the other options (except for an hourly view) to see statistics broken down by a particular unit of time.
In the Date Range section:
- Select the radio button next to the drop-down menu to choose a date range for which to view your statistics.
- Alternatively, select the second radio button and enter your own date range. Note that data for invalid clicks is only available after January 1, 2006.
If you selected Campaign Performance as your report type, you'll see a section labeled Campaigns.
- Select All campaigns to see statistics for your entire account.
- Select Manually select from a list if you only want to see statistics for certain campaigns. Click Add next to each campaign that you want included in the report.
Under Advanced Settings, click Add or Remove Columns.
In the Performance Statistics section:
- Check Invalid Clicks to see the number of invalid clicks filtered during the reporting period.
- Check Invalid Clicks Rate to see the percentage of your total clicks that were filtered during the reporting period.
Select any other data you want included in the report by clicking the appropriate boxes. Note that reports with data for invalid clicks can't include data for ad distribution.
If you'd like to restrict the data displayed in the report, click Filter Your Results and make your selections from the drop-down menus. Click Add another restriction to create up to four filters.
Enter a unique name in the Name Your Report field.
Check the box next to Template to save your settings for future reports.
Check the box next to Scheduling and select the appropriate option from the drop-down menu if you'd like your report to run automatically in the future.
In the Email section:
- Check the box next to Email and fill in your email address if you'd like an email notification whenever your report runs automatically.
- Check the box next to with report attached as if you'd like the report attached to the email notifications. Choose your preferred report format from the drop-down menu.
Click Create Report.

Impression Share reports

2008-11-04T09:34:00.000-08:00

Impression Share reports

Impression share is a new AdWords metric that represents the percentage of impressions where your ads were shown out of the total available impressions in the market you were targeting. This metric is available at the campaign and account level for search.

Impression share is available as a column option under 'Level of Detail' when you run an Account or Campaign Performance report. Data is available for search campaigns. To run a Campaign Performance report with this metric, follow these steps:

Sign in to your AdWords account at https://adwords.google.com.
Click on the Reports tab and then on the Create a New Report link.
For 'Report Type,' select the radio button next to Campaign Performance or Account Performance.
For 'View,' choose Summary (for an overview report) or Hourly (by date) (if you want to see hourly data associated with specific calendar dates) or Hourly (regardless of date)*, Daily, Day of Week (for data associated with each day of the week), Weekly, Monthly, Quarterly, or Yearly from the pull-down menu. *Note that although Impression Share is available down to the hourly level, the data is only available from February 15, 2007 onwards.
Select the 'Date Range' for your report by clicking on the pull-down menu and choosing the time span (i.e. 'Last seven days,' ' Last thirty days,' etc.). You can also use clickable calendars to choose specific date ranges for Summary, Daily, and Weekly views. Select the campaign or campaigns to include in this report by choosing the radio button for All campaigns, or Manually select from a list and then clicking Add next to the campaign names on the list provided.
Within 'Advanced Settings,' select Add or Remove Columns. Check the box next to 'Impression Share.' You can further customize your Campaign Performance report by clicking on Add or Remove Columns to refine your report based on preferred column topics such as 'Impressions,' 'Clicks,' 'Avg CTR,' 'Avg CPM,' 'Invalid Clicks,' etc. *Note that impression share reporting data is available from February 15, 2007, onward, and that these reports can not be run with hourly views. Additional column sets will be visible if you have Conversion Tracking enabled.
Also in 'Advanced Settings,' you can apply filters to restrict the display of report rows based on specific criteria. Click Filter Your Results to customize your filters; up to four filters may be created by clicking the Add another restriction link.
Enter a unique Report Name for your report and check the box to save your settings as a template if you want to re-use them in the future.
For 'Templates, Scheduling and Email,' schedule your report (if you want it to run again automatically at another time), and, if you want it delivered via email, provide an email address and choose your preferred report format (.csv, .csv for Excel, .tsv, .xml, or .html)
Click Create Report.

To export and download your report when it is finished running:

Log in to your AdWords account.
Click on the Reports tab.
Click into the Report Center
Click the name of the report you would like to view.
Select the format in which you'd like to export your report: .csv, .csv (for Excel), .tsv, .xml, or .html.

tiwarij

2008-08-28T03:56:00.000-07:00

Most businesses want a cost-effective way to bring in more customers. The challenge is to find prospects who are thinking about your products at the exact time that you reach them.

With the advent of Google AdWords, it's possible to target prospects at the very moment they're thinking about buying your products or services. If someone runs a Google search on digital cameras, they only see ads for digital cameras. If someone performs a search on organically grown coffee beans, they only see ads for organically grown coffee. Google AdWords enables you to implement precisely targeted advertising.

Read on to learn how to maximize your success with Google AdWords. With proper preparation and execution, starting Google AdWords can be like planting a money tree that will provide your business with a steady stream of revenue.

What is Google AdWords?

Open up a Web browser and go to the Google website. Type in the search term "coffee" and click search. Essentially, two types of search results come up: on the left and below the search box are the organic search results that nobody has sponsored. On the right side of your browser window, and sometimes above the organic results are the Sponsored Links. The Sponsored Links are paid advertisements. Sponsored links are always identified as such by the heading Sponsored Links.

As participants in what is actually automated auction, each of these advertisers (or Sponsors) is bidding for the keyword "coffee". They only pay if someone is interested enough to click on the advertisement; if nobody clicks on the ad, the cost to that advertiser is zero. The higher the advertiser bids on a keyword, the higher in the rankings the ad appears, and the more likely it is that web searchers will see the ad. Ranking means visibility, though you do not have to be at the top of the rankings or make the highest bid in order for prospects to see your ad and click on it. Your goal is to get the lowest Cost-Per-Click (CPC) and the highest quality clicks (sales and leads) for your budget.

Find your Niche

Often, many companies compete for popular keywords (e.g., coffee). On the other hand, popular keywords get millions of searches, so there may be enough clicks to go around -- in this case, you don't need to be the highest, or nearly-highest bidder in order to achieve good results from your campaign. The only way to find out if a particular keyword will work for you is to try it out. The problem is that many other advertisers may also be bidding for the popular keywords, so your cost per click (or CPC) is likely to be high. You are more likely to get a low CPC with more obscure, highly targeted keywords. It will take some thought to come up with the right keywords for your particular site and product.

Our coffee roaster would probably want to try the keyword coffee, and watch it like a hawk as it could result in many low quality clicks (not many conversions to leads or sales). If a keyword does not produce high quality clicks after a reasonable trial period (a couple weeks), then remove it; it may even be obvious sooner that a particular keyword is costing money but not producing results.

Perhaps our coffee roaster sells shade-grown coffee that protects Central American songbird habitat. While far fewer people are likely to search for "shade-grown coffee" than for "coffee", the more targeted term is likely to yield a lower CPC and higher quality clicks.

Do some brainstorming and write down an initial list of keywords that matches your market niche. This process of finding targeted keywords will be a useful exercise to help you focus your campaigns and maximize your return on investment.

Getting Started

The first thing you need to get started with AdWords is a goal. Is your goal to make direct sales via ecommerce on your website? Is your goal to capture sales leads that you can follow up with to make the sale? Alternatively, is your goal a combination of both of these outcomes? Once you have determined a goal, you need a website that helps you achieve that goal.

Your website should be eye-catching and well organized, and include landing pages for your products or services. To see some examples of landing pages, perform a search for your services, and look at what other companies in your market are doing. The landing page for your advertisement might be your main website or homepage if your website focuses tightly on one product or service that you're advertising (e.g., this permission-based email marketing website). Otherwise, the landing page should be a page within your website that focuses on the specific product or service you're advertising.

If you're selling directly from your website, your site should include a secure ecommerce system. Any good, technically competent web design firm can set this up for you.

If you want sales leads, then your site should include a call to action to persuade people to request more information. The way they submit a lead is to click on a link to a lead capture form. You need a form that, at a minimum, sends you -- or the appropriate sales staff -- an email containing the lead's details. Ideally, the system would also create a lead for you in a Customer Relationship Management (CRM) system such as SalesForce or SugarCRM.

Whether you're selling directly from your website or capturing leads, your website should always provide obvious ways to contact you using whatever method the prospect feels most comfortable with: a contact form, email, or telephone. Some company websites make it hard for users to figure out how to contact the company for more information.

It's important to have a number of people -- both inside and outside of your company -- test your website's ease of use. Prospects should never have to wonder how to buy from you, or how to contact you to ask a question about your products and services.

Sign Up for Google AdWords

Once you have a goal, web site, and landing page, you're ready to sign up for Google AdWords. Learn by doing -- it's easy to write the advertisement and select keywords using the tools that Google provides during the sign up process. In addition, some web hosting providers have collaborated with Google, and can offer you a free AdWords coupon to get you started.

If you plan to spend at least $30 per day on AdWords, Google offers a JumpStart program to help you get started using the program. Google JumpStart specialists will help you create a campaign. The cost of the program is $299, but Google will apply that as a credit toward the cost of your initial clicks. Not having used JumpStart myself, I cannot vouch for its quality, though Google generally offers high quality services.

Campaigns and Ad Groups

The Campaign level is where you set your daily budget, language targeting, location targeting, ad distribution preferences, and the start and end dates for your campaigns (if applicable).

The Ad Group level is where enter your keywords and the advertisements themselves. Each Ad Group has one or more ads. Write at least two ads for each ad group so you can try different approaches and compare the results.

In my experience, it has been beneficial to create multiple campaigns so I can experiment with different parameters and compare the results. I keep campaigns that work well and delete those that do not.

Targeting

Choose the language you want to target, and then the countries or territories. This requires some thought. Can you offer your product or service globally, in the United States, or in just your city or region? You can target your campaign to the world or to specific countries, regions, states, or cities.

For even more precise targeting, you can target your campaign to a certain number of miles from your business or even an area bounded by coordinates. Choosing carefully will ensure that you maximize the return you make on your investment in the advertisement.

Write your Advertisements

You have a 25-character title get searchers' attention, and a 70-character ad to make them interested enough to want to click on your ad. This isn't a lot of text, so make your content pithy.

Write the Headline, the text of the ad, and enter the Display Link (always link to main page of your website), and then enter the Destination URL (your landing page). As we discussed above, the Destination URL might be your main page, or a page within your website that's dedicated to selling the product in question. Below are a couple of fictional ad examples. I don't work in the coffee industry, but I do enjoy a good cup of coffee.

Headline: Shade Grown Coffee Beans
Description line 1: Shade grown coffee. Tastes
Description line 2: better & saves valuable rainforest.
Display URL: www.goodshadegrowncoffee.com
Destination URL: www.goodshadegrowncoffee.com?&utm_id=coff1

Another example:

Headline: Shade Grown Coffee Beans
Description line 1: Coffee that tastes better and
Description line 2: protects valuable rainforest.
Display URL: www.goodshadegrowncoffee.com/
Destination URL: www.goodshadegrowncoffee.com?&utm_id=coff2
Conversion Tracking

Tracking the conversion rate of your campaigns -- i.e., how many sales or leads you generate from your investment -- requires a little preparation. You will need to have your webmaster embed snippets of code into the appropriate pages on your website. Google explains how to do this in its online AdWords documentation.

Google Analytics

In the fictional advertisement examples I gave above, you may have noticed the codes in the destination URL's: "coff1" and "coff2". These are tracking codes that facilitate the tracking of a wealth of information by Google Analytics.

Google Analytics, which Google integrated with AdWords, is a very powerful service for tracking the success of both the organic and paid search results for your website. It will help you better understand your website visitors' experiences in detail. In addition, you can learn which keywords attract the best prospects, and which of your campaigns deliver the best return on investment. You can use Google Analytics to track marketing campaigns other than AdWords as well. Unfortunately, Google Analytics is too big a topic to cover here, though there is plenty of information on it online -- the Google website is a good place to start!

Choose Your Keywords

As I mentioned earlier, it's important to pick good keywords. Initially, choose both general keywords and narrowly targeted keywords, and carefully evaluate the results. Keep keywords that generate results, and remove keywords that aren't working for you. You'll probably need to run your campaigns for a while before you have enough information to determine which keywords are succeeding for you.

In the keyword space provided in the setup process, list the keywords or keyword phrases you would like to use. Because people tend to type fast when they search the web, be sure to include common mis-spellings of your keywords. Here are some example keywords that our fictional coffee roaster might use:

* coffee
* coffe
* shade grown coffee
* shade grown coffe
* shade grown
* shade coffee
* coffee shade grown
* shade grown coffee migratory birds
* benefits of shade grown coffee
* gourmet coffee
* gourmet coffee beans
* gourmet coffees
* coffee beans
* gourmet coffee beans
* organic coffee
* organic coffee beans
* certified organic coffee
* coffee beans organic
* mail order organic coffee
* bulk coffee

To generate more keywords, enter a keyword into the Keyword Tool Box and click on Get More Keywords. This will generate additional keywords, some of which will be relevant to you, and some of which will not. Keep the relevant keywords and toss the rest.

Now, you have a good starting list. Later, you will want to add new keywords, and remove non-performing keywords. A good keyword is one that yields you conversions into customers or good leads.

Google Search versus Google Content Network

Google AdWords can place your ad in two places: in Google search and the content network. Google search provides results from searches that prospective customers run directly using Google. The content network consists of Google partner sites and sites that run advertisements through Google's AdSense program.

In my experience, Google search has yielded more quality clicks than the content network. The content network is worth trying, but I recommend you put it into a separate campaign so that you can measure its results against your Google search campaign.

The content network is an opt-out service, though it's not possible to opt out during the setup process. To opt out of the content network for a specific campaign, you can go back to the Campaign Settings and uncheck the checkbox for content network.

Then, set up a separate campaign where you focus on the content network and opt out of the search network. Compare the results between the two campaigns. It is possible that you'll find Google search is more productive than the content network but, of course, your results may be different from mine.

If you want to keep it simple until you are more comfortable with AdWords, I recommend that you start with the search network. Then, come back in a few weeks and set up a separate campaign to try the content network, and compare the results with those you generate through the search network.

Your Daily Budget

Your daily budget for your campaign is the ceiling on your daily spending. You can set this number to whatever figure you want. It's a good idea to start out with a relatively low daily budget while you refine your AdWords effectiveness. As your ad campaigns succeed and bring you more business, you'll likely want to increase your budget.

Start with a daily budget of about $10 to $15 per day, and gradually increase that amount as you fine-tune your approach.

Your Bid

In addition to your daily budget, you will need to set a maximum bid that you are willing to pay as a Cost Per Click (CPC). This require some trial and error to get right. Being the highest bidder is not really what that you want. Instead, you want to get the greatest number of quality clicks for your budget. If you bid too high, your CPC will be too high and will eat up your budget too fast; if you bid to low, you won't generate enough clicks or sales.

You might try starting with a bid of $2.50, and see what happens for a day or two. Then gradually raise or lower the bid, depending on results. If clicks consume your daily budget in a couple of hours, then lower your bid. If the advertisements aren't getting many clicks, raise your bid. Continue this process until you find the optimal bid.

Leads and Sales

What if visitors are clicking on your ad but aren't buying from or contacting you? That likely means your ad is working but your website or landing page is not persuading prospective customers to take the next step. It can also mean that your product or service needs some work to become more competitive. Compare what you offer to your competitors.

The simplest things can make a dramatic difference. When your landing page is not getting you conversions, change one aspect, then wait to see what happens over the next day or two. That way, you can determine which changes work. Don't be afraid to try possible solutions, knowing that some changes will fail and some will work well.

Recently, one of our landing pages was not generating a suitable number of conversions. I made some minor changes to the wording on the page and conversions started going up the next day. On another page, we replaced our very simple order form with a much more elaborate version. Our sales for that service immediately plummeted. We simply changed the order form back to the simpler version and sales picked up again immediately.

Harvesting From the Money Tree

The Google AdWords money tree is now planted, optimized, and working to bring you leads and sales. What do you do now? Harvest it, of course, by solid follow-through and by providing the best possible service for your clients.

Go back from time to time, and take a look at your results. Make adjustments to your budget and bids as needed. Write another advertisement that takes a slightly different tack. Remove an ad that's not producing high quality clicks for you. Make some improvements to your website to see if you can increase your conversion rate.

Practice Kaizen -- a Japanese word for continuous, incremental improvement. Even if your Google AdWords money tree is providing good yields, there are always ways to improve its performance.

So pour yourself a cup of good coffee, and get started using Google AdWords today!

rajesht Google Adwords

2008-08-28T03:55:00.000-07:00

Using Google Adwords To Generate Highly Targeted Website Traffic

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.

In using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site.

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

Generate Highly Targeted Website Traffic

2008-08-28T03:54:00.000-07:00

The goal of every internet marketer is, of course, to make a profit. The most common methods of anyone online making a profit is usually through selling something, either information, or a literal product. Profit will normally happen if traffic (people visiting the website) can be directed to it. However, any kind will not do, but it must be targeted website traffic. This simply means it must be of the right kind.

While there are a lot of promises out there about how you should go about getting that traffic, one of the most common, and simple methods is to use Google AdWords. Google is the biggest search engine today.

Somewhere in the neighborhood of 83 or more percent of all people use it to do their searches. And strangely, enough, if you are not using Google AdWords, then you probably will not show up in the first 3 or 4 pages of the results. Now, if it were me doing the advertising, which would not make me very happy - because nobody will ever even know my website ever, existed, with those kind of results! Profit just became a dream!

Here are five ways to begin to get that desired targeted website traffic.

Learn About Keywords

If you are a beginner internet marketer, as we all once were at onetime, you need to know about keywords and how to find the right ones for your product, or niche market. Spend some time online learning how they work, and how to write them into your articles or ads that you put into your website. Also, learn the many things about keyword placement that will cause spiders to reject your webpage - that's no fun either.

Set Up Your Website

This will take a little work - if you do it properly. Many marketers only use pre-made websites that look professional and advertise a particular product. This is great, and works, but you usually cannot alter any information on it. If you make your own page, however, be sure to make it professional looking. Your potential customers won't be sticking around long if your "store" looks shabby.

Get An Account With Google AdWords

In order to begin to increase website traffic, you need to get an account with Google AdWords. You can have multiple diversity of ads running with Google AdWords. But remember, it is worth it, because now you're getting the most popular. It will take Google a little time to search out your website and give you an approval to initiate your campaign. But once they do, you want your ads ready to go.

Set Up Your Ads, And Watch Them

Signing up will allow you to put up multiple ad groups. After you get that account, you want to carefully write those ads. Again, take a little time to do your research here, too. It will be worth it. This is what people will see when they do their search on Google. To get an idea about what words to use, do a few searches yourself, and note the wording of the ads that are in the top positions. See what grabs your attention, and makes you want to go to that website.

Along with writing your ads, you will also choose an amount indicating either: how many cents per click you are will to spend; or, a total dollar amount per day, or month. This will determine you budget. Be very careful here - it can run up a bill real quick. Avoid using keywords that brings everybody to your website. Remember that you only want targeted website traffic - a particular crowd who is looking for the very thing you are selling. Some marketers suggest that if you have good keywords, you may not need to go much above 15 cents per click.

Watch Your Ads Results, And Make Changes As Indicated

Finally, watch your ads results to see which one is attracting the most attention. Stay with that idea, and rewrite your other ads in a similar way and change them a few times more, to get the best ad possible. When you have a good ad, and a good page rank with Google, then you will definitely increase website traffic in a way that you want.

nandhini1612

2008-08-28T03:53:00.000-07:00

You may be interested in enhancing your professional standing when it comes to Internet marketing in this day and age. One step that you might want to consider taking is becoming a Google Adwords Qualified individual. Through this article, you are presented with how to be a Google Adwords qualified individual. Armed with this information in this article, you will be well on your way towards increasing your professional standing when it comes to Internet marketing in the 21st century.

According to the directors of the Google AdWords Qualified Individual program, there are four steps that you will need to take in order to obtain Google AdWords Qualified Individual program certification. By achieving these four steps, by meeting these four qualifications, you will be able to obtain designation and certification as a Google AdWords Qualified Individual. In the end, your designation and certification as a Google AdWords Qualified Individual will be extremely helpful when it comes to recruiting new clients or customers to use your professional services.

First, in order to obtain Google AdWords Qualified Individual program certification, you will need to sign up for the Google AdWords Qualified Individual program and remain in good standing. What this means in reality is that you have accepted the Rules of Use for the Google AdWords Qualified Individual program and that you are not in violation of any of the Rules of Use associated with the Google AdWords Qualified Individual program.

Second, you will need to manage at least on AdWords account within the My Client Center for a minimum of 90 days. This can either be your own account or the account belonging to one of your clients. This not only gives Google the opportunity to determine if you can manage a Google AdWord program effectively it also gives you the chance to get a better idea of what various resources are available to you through Google.

Third, during a 90 day period, you will need to create, build and maintain at least $1,000 U.S. (or your local national currency equivalent) as the total spent through your My Client Center account.

Finally, you will need to pass the Google Advertising Professional Exam. While you can take this examination at any time, Google generally recommends that you only do take the examination after you’ve successfully met the other requirements that have been outlined for you in this article.

Google reminds people that all of these requirements must be met concurrently in order to be designated as a Google AdWords Qualified Individual. Best choice for your pay per click management.

With Regards,

leomr Google Adwords

2008-08-28T03:52:00.000-07:00

If you have been marketing on the Internet for long time, then you are probably thinking about increasing the level of your professionalism. One of the methods of how you can do it is to become a Google AdWords qualified individual. By doing so, you will not only develop your PPC skills, but also you will be able to show your customers that you are an AdWords expert and provide them the best advice. In this article I will talk about what you need to do to become a qualified professional.

As the Google AdWords Help Center says, there are four steps that you need to complete before you can receive a certificate that you have successfully passed all the exams. If you achieve all four steps, you will be given a certificate, which will be your proof, that you are AdWords expert.

Step 1

The first thing you have to do is to sign up for the AdWords Qualified Individual program and make sure that your account will remain in good standing. To keep your account in good standing you have to follow Google's rules and not violate their ToS. It might be difficult, if you are new to AdWords, so you have a look at their Help Center to learn more.

Step 2

The second requirement is that you have to manage someone's account in My Client Center for at least 90 days. This way you will prove to Google that you are capable of controlling other's accounts and optimizing them to help them advertise better.

Step 3

The third step involves how much you are spending. In order to become AdWords Qualified Individual you will have to meet a requirement of total spend of $1000 within 90 days. If you are paying in different currency, then it will be equivalent to $1000 US dollars.

Step 4

And finally the fourth and last step is passing the examination. This is probably the most difficult step, because if you want to pass the exam, then you will have to learn every aspect of advertising with AdWords to be able to answers the questions. Make sure you are fully ready, before taking the exam.

When you become AdWords Pro, you will realize how many opportunities are there on the Internet to make money online. The new world of Internet marketing opens to you, when you become Adwords qualified individual and it's your choice to use your knowledge.

tiwarij

2008-08-28T03:51:00.000-07:00

If you have been marketing on the Internet for long time, then you are probably thinking about increasing the level of your professionalism. One of the methods of how you can do it is to become a Google AdWords qualified individual. By doing so, you will not only develop your PPC skills, but also you will be able to show your customers that you are an AdWords expert and provide them the best advice. In this article I will talk about what you need to do to become a qualified professional.

As the Google AdWords Help Center says, there are four steps that you need to complete before you can receive a certificate that you have successfully passed all the exams. If you achieve all four steps, you will be given a certificate, which will be your proof, that you are AdWords expert.

Step 1

The first thing you have to do is to sign up for the AdWords Qualified Individual program and make sure that your account will remain in good standing. To keep your account in good standing you have to follow Google's rules and not violate their ToS. It might be difficult, if you are new to AdWords, so you have a look at their Help Center to learn more.

Step 2

The second requirement is that you have to manage someone's account in My Client Center for at least 90 days. This way you will prove to Google that you are capable of controlling other's accounts and optimizing them to help them advertise better.

Step 3

The third step involves how much you are spending. In order to become AdWords Qualified Individual you will have to meet a requirement of total spend of $1000 within 90 days. If you are paying in different currency, then it will be equivalent to $1000 US dollars.

Step 4

And finally the fourth and last step is passing the examination. This is probably the most difficult step, because if you want to pass the exam, then you will have to learn every aspect of advertising with AdWords to be able to answers the questions. Make sure you are fully ready, before taking the exam.

When you become AdWords Pro, you will realize how many opportunities are there on the Internet to make money online. The new world of Internet marketing opens to you, when you become Adwords qualified individual and it's your choice to use your knowledge.

A Google Adwords Qualified Individual

2008-08-28T03:50:00.000-07:00

How To Become A Google Adwords Qualified Individual

neelakshi2412 Adwords

2008-08-28T03:48:00.000-07:00

Google Adwords can be used to build your offline business, but only under certain circumstances. First, you must have a website or a blog before you can use Google Adwords and if you want to use them to increase the profitability of an offline venture, it must be a website. If you already have a website, it is important to make sure that it is well designed and maximized to convert visits to sales. Make sure your phone number and address is clearly visible in many places on your site if you want people to personally contact your business. Also, make sure online contact is easy for website visitors should they have any questions. Your website is an opportunity for you to build credibility and if you can’t be contacted online all your good work could be undone.

It is possible to promote your bricks and mortar business with Google Adwords if you use geo-targeting to attract local visitors. Geo-targeting means that Google evaluates the location of each visitor and displays your Google Ad to local prospects only. Geo-targeting is an excellent way to increase the click-thru-rate (CTR) and the return on investment (ROI) for offline businesses by specifically targeting local prospects. You can further increase your CTR by using your location in the keywords you choose and in the advertisement itself.

However, you need to be aware that most people who choose to look for products and services on the internet also want to purchase online where possible. Therefore, even though you want to market your offline business, it is important to have the facility for online purchases as well. If visitors come to your website and don’t find anything there of interest, there is very little likelihood they will be inspired to physically visit your business.

At least one of four things is necessary to convert an online shopper into an offline buyer. These are:

1. You need a totally unique product that is only available from you and which people perceive they need.

2. A product too expensive to risk buying online and which personal customer service and backup (should anything go wrong) is considered essential.

3. A product that is too difficult to use or which has confusing set up instructions so that the potential customer needs to see someone face to face.

4. A product that must be replaced when used up and for which postage is an unnecessary increase in cost.

If your product does not conform to one of these descriptions, it is important to make sure your website is setup to take orders and make sales. It only makes sense to use your website for additional online sales while it is also promoting your offline business.

Google Adwords can certainly be used to promote your bricks and mortar business, however why would you choose to limit yourself when you can have a thriving online business as well?

Promote Your Bricks And Mortar Business

2008-08-28T03:47:00.000-07:00

It doesn't matter if you are a small firm offering computer parts to local businesses or sell clothes to a wide range of international consumers, launching your bricks and mortar venture across the Internet will most definitely work in your favor. Before you can increase the awareness and interest in your business, there are a few things you should consider, which will make this transition into the World Wide Web much easier. Below you will find a few tips to get you started:

1) Assess Potential Start-Up Costs

Before you commit to creating an online presence, you should be aware of all start-up costs, which for some may seem quite intimidating. Website design doesn't usually cost an arm and a leg and if you possess any creative skills, the final total will be much lower. For the average start-up site, costs are often seen between $500 and $1000. Websites also require a hosting company, which could cost about $20 to $30 per month. Those following a tight budget can find less expensive substitutes in all areas of website design, hosting, and maintenance; it just might take a little longer to locate.

2) Offer Up-to-Date Information

Since customer service is handled across the Net, it is important to keep all website information up-to-date and easy-to-find. For those who need additional information before making a purchase, it is vital to offer alternative means of contact, such as email addresses, telephone numbers, and store address. Businesses with a direct customer service line are highly attractive to the curious consumer.

3) Consider Search Engine Optimization

Once your website is complete, you can optimize it for popular search engines, such as Google and Yahoo. It is quite common for some businesses to fall victim to submission scams trick unsuspecting webmasters in paying a fee for multiple search engine submission, so be careful of what services you use.

4) Request Reciprocal Links

Amplify your chances for increased traffic to your site by establishing a reciprocal link relationship with another website. For instance, if you sell fashionable dog outfits, you may seek out dog food companies and pet shops that might find interest in trading links. Some websites quickly climb the ranks of search engines because they possess a high number of reciprocal links.

5) Consider Common Website Traffic Tactics

Don't be afraid to explore website boosting tactics, such as cost per click search advertising to attract more visitors to your site.

6) Don't Forget the Little Things

In the rush and excitement to launch your business on the Web, don't forget the little details that are so very important. All bricks and mortar websites should display their company mission statement, contact information, map to business, and hours of operation.

preeti3001 Google Adwords

2008-08-28T03:46:00.001-07:00

Google maintains a high standard for their user experience and the quality of their advertising. In order to preserve the quality and diversity of ads running on Google, we don't allow advertisers or affiliates to have any of the following:

- Ads across multiple accounts for the same or similar businesses.
- Ads across multiple accounts triggered by the same or similar keywords.

Individuals advertising for themselves or for their own businesses may only have a single AdWords account. However, your account may contain multiple ad groups and ads triggered by the same or similar keywords.

Only client managers (such as third parties or search engine marketers) who use a My Client Center can have multiple AdWords accounts. All associated accounts must be linked to the manager's My Client Center account. If you're interested in creating a My Client Center so you can manage multiple AdWords accounts for other people, you can sign up for Google Advertising Professionals. This program provides you with free tools and training to help you manage clients successfully.

manigs

2008-08-28T03:45:00.000-07:00

There is in fact a way to manage multiple accounts. The only things I've heard are that you may not run the same keywords in separate accounts. There is also some type of system where you can handle accounts as if you are providing a service to your clients. That way you can manage all the accounts in one spot. Look around the boards, this was discussed many of times.

There are two 'multiple account' settings that I'm aware of.

1. A 'linked account'. This is when two or more accounts are considered owned by the same advertiser. It's for companies with huge keyword lists and 1 account won't suffice. If the same keyword appears in both accounts, when a search is preformed, only 1 will show at any given time. These are very difficult to manage if they aren't set up properly because of 'keyword leakage' between the accounts.

2. My Client Center (How many Agencies are using the Google Adwords MCC ):

This is an agency login. You can have the same keyword in multiple accounts because each account represents a different company.

Multiple AdWords Accounts?

2008-08-28T03:44:00.000-07:00

Running multiple Adwords accounts can be tricky if you are running a few seaprate accounts for just a few customers, or just want to log into a few of the accounts you run and check on progress without the benefit of PPC management software. Google has this habit of remembering the last account you logged in to and not letting you near the login screen, so that you can get into other accounts. A quick tip to get around this is to use different web browsers for different customer Adwords accounts. Google appears not only to remember your IP address but also the browser used even when you clear the cache, so if you log into one using Mozilla Firefox, use a different browser such as Opera or Safari for other Adwords accounts. The same is true also of Adsense accounts, and if you are running both an Adwords and Adsense campaign.

However, if you manage 100s of pay per click (PPC) campaigns then you are going to need some pretty beefy PPC management software and the hardware and database to back it up. Such bespoke software is going to need to handle bids for each keyword and communicate with each PPC vendor such as Google, Yahoo and MSN through an API and this can mean having 1000s of simultaenous connections going. This involvess sending/ recieving, analysing and reporting on a hefty quantity of information, and means that you will require both rugged and powerful bespoke pay-per-click software in order to run your campaigns in an efficient and timely manner. For this you can expect to pay anywhere from £30,000 upwards depending upon your requirements as well as investing in enterprise level DB software such as Oracle and a decent server to put it on. If you are managing 100s of PPC campaigns for your clients though, the investment is well worth it, and not such a big overhead when set against your management fees per month.

Our specialist software developers can provide reliable bespoke pay-per-click management systems that can effectively help you to streamline your PPC campaign management processes across your campaigns and PPC vendors, with excellent turn around times and for very competitive prices. If you need a PPC software solution and have your intial requirements ready, let me know and our developers can start to work on a project outline for you.

ramoo18 Google Adwords

2008-08-28T03:43:00.000-07:00

If you have just set up a website one of the first questions you will ask is “how do I get traffic to my site?”. There are a number of methods for accomplishing this. If you are knowledgeable about search engine optimization (SEO) you can optimize your webpages for certain keywords and get lots of links to your site. Then all you have to do is wait (for months/years!) and you will receive free traffic. You can also try things like posting in forums with a signature, advertising on free classifieds sites and writing articles to submit to directories. All of these methods can generate free traffic, some more than others.

However, if you don't want to wait and need large amounts of traffic, you can buy it. This means submitting ads to search engines such as Google (the biggest search engine in terms of traffic), ads that link to your website. Your ads only show up when people type in the search phrases that you have selected into Google. You pay Google each time someone clicks on your ad. Google's paid search advertising program is called Adwords. From this short description the main pros and cons of Adwords are apparent:

Pros:

1. Immediate traffic: You can start getting visitors to your site within minutes.

2. Lots of traffic: You can send thousands of people per day to your site with Adwords.

3. Targeted traffic: You select exactly which keyword phrases will trigger your ads, therefore you only show your ads to qualified visitors. Thus the people coming to your site are looking for exactly what you have to offer.

4. Geographical targeting: You can choose to show your ads only in specific countries, states or towns.

There are also some less apparent benefits of using Adwords to drive traffic:

1. Flexibility: If you have SEOed a webpage for certain keywords its not so simply to change. With Adwords you can change keywords, ads and landing pages instantly.

2. Optimization: Adwords makes it easy to split test ads, monitor campaign and individual keyword performance, and make unlimited instant adjustments to all parameters.

3. Fine tuning: Its easy to do things like send people to different webpages based on their search phrase, make separate bids for every keyword phrase, exclude specific words from search phrases and choose exactly when you want your ads to be showing.

These pros combined together give the major benefit of adwords: Profitability - Its possible to make a 100% (or more) return on your Adwords spend.

Cons:

1. Cost: Adwords isn't free. I spend hundreds of thousands of dollars a year on Adwords.

2. Complexity: The features that make it powerful and useful also mean that it takes a while to learn to use effectively.

These 2 cons combined mean that you have to be careful using Adwords. Many people have lost hundreds or even thousands of dollars using adwords without a proper understanding.

There are other problems with Adwords such as being at the mercy of instant rule changes by the search engines and competition from other advertisers, but these disadvantages are shared with SEO, the most effective source of free traffic.

In summary Adwords is a very effective tool for driving traffic to your website provided you have the time and motivation to learn its complexities.

A guide to using Adwords for making money from online affiliate marketing is available at Learn Adwords for Online Affiliate Marketing - Using Paid Search Engine Ads to Make Money on the Internet

Paul Bush is currently making over $20,000 per month using Adwords and other paid search programs.

Article Source: Paul Bush - EzineArticles.com Expert Author

irshad Adwords

2008-08-28T03:42:00.002-07:00

After you have created your web site, the next step is for people to visit it (to drive traffic to your site)
The methods you might use to increase the number of visitors to your site will depend upon the type of site you have. (Read the Your Site Purpose section)
A successful plan to drive traffic will encompass many different angles. If you are planning to drive traffic to a business related site, remember that it will take time. Unless you have a very large budget it is impossible to drive traffic over night and even if you did this traffic would not be sustainable.
The aim is to create sustainable and increasing traffic to your web site.
Driving Traffic To Your Web Site

Google AdWords aims to provide the most effective advertising available for businesses of any size. We pledge to help you meet your customer acquisition needs by enabling you to:
• Reach people looking for your product or service
• Fully control your ad budget
• Easily create and edit your ads
• See your ads on Google within minutes of creating them
AdWords gives you 24/7 access to detailed performance reports that help you track the effectiveness of your ad campaigns. We also strive to give you the friendliest, most knowledgeable customer service possible. You can expect a prompt response to your email questions, typically within one business day. Read on to learn about what AdWords has to offer you.

Advantages and Disadvantages

2008-08-28T03:42:00.001-07:00

What are advantages and disadvantages of Google Adwords ?

It depends on your budget. TLA is good for long term links, but your site could be penalized by Google for buying links. Adwords can give you instant traffic, but you must learn how to use Adwords the right way. It's not just "bidding on a whole bunch of keywords". That will drain a budget very quickly.Here are a couple of good sites to learn about Adwords.http://www.axandra.com/go.to/html/3h...lthyaffiliateI own the ebook from Axandra and am a current member of Wealthy Affiliate. Both are excellent!

nava0512 Adwords

2008-08-28T03:40:00.000-07:00

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

Its a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Googles Adwords. The surge in popularity of Googles Adwords is very evident as you can see so many sites sporting this ad scheme.

In using Google 's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site.

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

Adwords To Drive Laser Targeted Traffic

2008-08-28T03:39:00.000-07:00

Traffic is known as the biggest secret in generating wealth in an Internet based business or E-commerce. Everyone is aware of it, every site desires it, and every site requires it. The biggest factor for a website is to be viewed and visited. It is important to employ beautiful designs, money, and lots of them when creating a site. If your website does not receive traffic, it will surely fail.

With traffic coming to your website you are very likely to have a sale, which means profit. History shows that many internet businesses have failed in the past. It doesn't matter if your business is large or small. A small business has the same potential success rating as a large business. A small could generate traffic to their site, while a large business cannot. It is import to focus on a certain niche or subniches.

E-commerce websites laser target groups of internet surfers and pull them to their site so they can view and read all that your company has to offer. Precision marketing is required to ensure that all traffic that is driven to your site will be potential customers.

Spend Money to Earn Money

It is obvious that with any business you will need to invest money into it, in order to gain a profit. Advertising is one of the main important factors in having a successful internet business, but this comes at a cost. Advertising will show the public that your website and products or services do really exist. Effective adverting will bring traffic to you site. Think about it, if you have a large amount of traffic, if only a small percentage of traffic becomes a customer you still have gained a profit and a great customer.

If you spend money on Google's AdWords it will definitely be worth every cent you invested. It is obvious that Google's AdWords is very popular with a great reputation; this is proven because many sites sport their ad on their page content.

Google's AdWords will charge a fee which is based on the number of keywords that your ad is keyword sensitive to. When a search is made for a particular keyword a side menu will automatically generate links related to that particular keyword.

This automatically generates traffic targeted for certain websites. This will also display your website on the first page of results generated for the search engine. Your money that you paid Google for this scheme ensure you that higher volume of traffic will be generated to your site. They will view your products or services and you will be sure to meet their needs.

Your website can also be featured in other search engines such as AOL, AskJeeves, or Netscape. These search engines also display keywords in their search results. Other non-search engine sites feature Google AdWords which will also display your ad. This is based on the keywords the site features. The keywords you chose determines which content network shall display your ad. Your budge determines how often your ad will appear.

Targeting Your Traffic

To obtain an idea number of traffic to your site to the number of buying customer ratios, you will be required to target traffic. Be aware that the surfers targeted to your site are interested in product and services that are offered on your website. The ratio will prove how effective Google AdWords is to your online business.

Remember it requires aggressive keywords or key phrases to target traffic to your site. With many online tools that are available to you to assist you with choosing effective keywords but Google AdWords is at the top of that list for being known as one of the most effective.

With Google AdWords working with you and your company you are assured that traffic drawn to your site are potential customers. It is important that your Google AdWords ad contains the key phrases that are required to draw large volumes of targeted traffic to your site.

Google AdWords is very beneficial for you to earn money online. You will never regret being affiliated with Google AdWords because its effectiveness shows with your revenue.

aritrapp Google Adwords

2008-08-28T03:38:00.000-07:00

Earning money on the internet often means advertising. When it comes to return on investment, pay per click advertising is one of the most effective methods to generate traffic to your website. Frequently, those who click on pay per click ads are in the buying rather than browsing category. There are numerous pay per click platforms out there, but Google AdWords is the most popular.

Why use pay per click? If your are not showing up for some important keywords or if your site is entirely commercial and offers little or no content then pay per click is an advertising model that you may want to consider.

Google AdWords enables advertisers to place their ads in the right hand column of search results, instead of offering placement in the organic search engine results. It allows work at home sellers to reach their target market in other networks (search networks) such as Ask.com, AOL, and Netscape.

While Google AdWords is a handy tool for marketers who want to increase their conversion rate, like all tools, it has to be used properly if it is to be effective. You need to manage your ad campaign carefully if you want success with Google AdWords. This means carefully paying attention to the following elements.

Keyword Selection: You want to choose relevant keywords that your buyer might use but they also have to accurately reflect your website's offer. As a general rule, it is recommended that you avoid using broad or vague keywords.

For instance, if you sell skiing equipment avoid the keyword "skiing." These types of keywords will not help you earn money on the internet or working online, because users who search with these types of keywords are in the browsing phase. You want to attract serious buyers. Thus, keyword phrases and keyword variations such as "red skiing outfit" or "red skiing outfits" will be more effective.

Proper keyword selection requires research. There are quite a few keyword research tools available. Most work from home marketers use nichebot.com which charges a monthly fee and Keyword Elite which only charges a one time fee.

Keyword bidding: Bidding can get out hand, when it comes to Google AdWords. You need to carefully consider your budget and your business goal. Believe it or not bidding on the top spot can hurt your campaign more than help it.

Studies show that internet users click the number one spot out of impulse not necessarily because they are interested in your offer. So while you may receive a great deal of visitors you're not receiving quality visitors that is-people who want to buy. The third, forth or even fifth position are more effective if you want to earn money on the internet or working online.

Writing ad copies for selected keywords: Your ad has to be compelling and clearly spell out the benefits of visiting your site. You only get a few seconds to convince someone to click on your ad so make sure your ad is concise, avoids repetition and identifies what is unique about your offer.

Google AdWords can greatly improve your conversion rate, if you take the time to research relevant keywords for your site and write an ad copy that entices the reader to click on your ad.

manigs Google Adwords

2008-08-28T03:37:00.000-07:00

AdWords is Google's flagship advertising product and main source of revenue ($16.4 billion in 2007)[1]. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

Google's AdWords division is based in Ann Arbor, Michigan [2], the company's third-largest facility behind its Mountain View, California, headquarters and New York City office.[3]

Pay-Per-Click advertisements (PPC)

Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on Google or the relevant local/national google server (e.g. Google for France), ads (also known as creatives by Google) for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results.

The ordering of the paid listings depends on other advertisers' bids (PPC) and the "quality score" of all ads shown for a given search. The quality score is calculated by historical click-through rates and the relevance of an advertiser's ad text and keywords[1], as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser's keywords.[4]. The precise formula and meaning of relevance and its definition is in part secret to Google and whose parameters can be dynamically changed.

The auction mechanism that determines the order of the ads has been called a "generalized second price" auction. It is similar to the Vickrey auction, but is not equivalent to the Vickrey-Clarke-Groves (VCG) mechanism and hence truth telling is not an optimal strategy.

Site targeted advertisements

In 2003 Google introduced site-targeted advertising. Using the AdWords control panel, advertisers can enter keywords of interest, and Google offers to place ads on what they claim are relevant sites within their content network. Advertisers then bid on a cost per impression (CPM) basis for placement. Advertisers can also enter domains directly. Google will provide a list of related sites that you can select along with your entered site.

Site targeting campaigns are mainly designed for branding purposes, as the ROI will almost always be considerably lower than a traditional content-targeted campaign. Your ad will take up the entire ad block (as opposed to being 1 of 4 ads in a traditional AdSense ad unit), which will make it more prominent but cost quite a bit more.

The minimum CPM you can set on a Site-Targeted campaign is 25 cents.

AdWords distribution

All AdWords ads are eligible to be shown on Google. Advertisers also have the option of enabling their ads to show on Google's partner networks. The "search network" includes AOL search, Ask.com Search Engine - Better Web Search, and Netscape. Like Google, these search engines show AdWords ads in response to user searches.

The "content network" shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense, the other side of the Google advertising model. AdSense is used by publishers who wish to bring traffic to their websites. Click through rates on the content network are typically much lower than those on the search network and are therefore ignored when calculating an advertiser's quality score.

Google automatically determines the subject of pages and displays relevant ads based on the advertisers' keyword lists. AdSense publishers may select channels to help direct Google's ad placements on their pages, to better track performance of their ad units. There are many different types of ads you can run across Google's network, including text ads, image ads (banner ads), local business ads, mobile text ads, and in-page video ads.

Google AdWords' main competitors are Yahoo! Search Marketing and Microsoft adCenter.

AdWords Account Management

To help clients with the complexity of building and managing AdWords accounts search engine marketing agencies and consultants offer account management as a business service. This has allowed organizations without advertising expertise to reach a global, online audience. Google has started the Google Advertising Professionals program to certify agencies and consultants who have met specific qualifications and passed an exam.[5]. Google also provides account management software, called AdWords Editor.

Another useful feature is the My Client Centre available to Google Professionals (even if not yet passed the exam or budget parameters) whereby a Google professional has access and a dashboard summary of several accounts and can move between those accounts without logging in to each account.

Click-to-Call

Google Click-to-Call is a service provided by Google which allows users to call advertisers from Google search results pages. Users enter their phone number, Google calls them back and connects to the advertiser. Calling charges are paid by Google.

History

The AdWords product was launched in 2000.[6] At first advertisers would pay a monthly amount, and Google would set up and manage their campaign. To accommodate small businesses and those who wanted to manage their own campaigns, Google soon introduced the AdWords self-service portal. As of 2005, Google provides a campaign management service called Jumpstart [7] to assist advertisers in setting up their campaigns.

In 2005, Google launched the Google Advertising Professional (GAP) Program to certify individuals and companies who have completed AdWords training and passed an exam. Due to the complexity of AdWords and the amount of money at stake, some advertisers hire a consultant to manage their campaigns.

Legal context

AdWords has generated lawsuits in the area of trademark law and click fraud. In 2006, Google settled a click fraud lawsuit for US$90 million. [8]

Overture Services, Inc. sued Google for patent infringement in April 2002 in relation to the AdWords service. Following Yahoo!'s acquisition of Overture, the suit was settled in 2004 with Google agreeing to issue 2.7 million shares of common stock to Yahoo! in exchange for a perpetual license under the patent. [9]

Technology

The AdWords system was initially implemented on top of the MySQL database engine. After the system had been launched, management decided to use a commercial database (Oracle) instead. As is typical of applications simultaneously written and tuned for one database, and ported to another, the system became much slower, so eventually it was returned to MySQL. [10]

Policy and restrictions

As of April 2008 Google AdWords no longer allows for the display URL to deviate from that of the destination URL. Prior to its introduction, Google paid advertisements could feature different landing page URLs to that of what was being displayed on the search network. Google expounds that the policy change stems from both user and advertiser feedback. The concern prompting the restriction change is believed to be the premise on which users clicked advertisements. Users were in some cases, being misled and further targeted by AdWords advertisers.[11]

Allowed keywords

Google has also come under fire for allowing AdWords advertisers to abuse trademarks. In 2004, Google started allowing advertisers to bid on a wide variety of search terms in the US and Canada, including the trademarks of their competitors.[12] and in May 2008 expanded this policy to the UK and Ireland. Google does, however, require certification to run regulated keywords, such as those related to pharmaceuticals keywords, and some keywords, such as those related to gambling and hacking, are not allowed at all. These restrictions may vary by location.[13] From June 2007, Google banned AdWords adverts for student essay writing services. While the move was welcomed by universities, there is no restriction on such sites appearing in the regular Google Search results.[14]

nazys's Avatar Adwords

2008-08-28T03:36:00.000-07:00

Synonyms, Misspellings and Two Word Phrases

Anyone running a real estate Google AdWords campaign and monitoring their web site stats for keyword phrases used by consumers should have noticed that there are a number of words that Google will interpret as synonyms to your keywords, expecially if you use broad match keywords. Google will also treat certain misspellings as synonyms, including misspellings of community names. Most annoying, at least to me, is that Google will often treat nearby communities in the same metro area as synonyms for each other, or will equate the larger metro area with an included community name. This may be OK for some of you. But in my case, I do not want leads looking for homes in northern Denver suburbs, which are 20-30 miles away from my primary market area, or in downtown Denver, which is not my expertise.

Some of the synonyms I have noticed:

real estate = realistate = realestate = realastate = property

homes for sale = real estate for sale = mls

Based on this, it is not absolutely necessary to include all of the synonyms in a keyword list, only the primary one. However, knowing what Google considers synonyms, you can also use this to your advantage. How? By creating phrase match keyword phrases i.e.: "keyword phrase", for the synonyms as well as the primary terms, and bidding lower on the synonym phrases than you do for the primary phrase. Google will use your more precise phrase match whenever possible, before it resorts to the broad match term. This also works for community names that are two words. For example, I have a community here called Highlands Ranch. I offer a lower bid for HighlandsRanch. This one doesn't happen real often, but when it does, the lower bid still gets the ad to the top position, without overbidding.

For the same reason, I have negative keywords in each community specific ad group for other nearby communities, which Goggle will often substitute as a synonym, even though there may be another community specific ad group that is really a better match for the user's phrase. This drove me crazy as I was testing! My testing methods now include testing similar searches for communities NOT in my campaign, just to see if one of my ads for another local community gets displayed. If it does, then that is one more negative keyword for my community specific ad groups. Why is this really important? because each of my ads is very community specific, and I only want the user to see the ad for the exact community they entered, and not some other community in the metro area that Google happens to think is close enough to consider a synonym community name.

Plurals

Google will sometimes, but not always, be smart enough to recognize and trigger your ad for plural forms (and misspellings) in a broad match keyword, but will generally NOT do that for a phrase match or exact match keyword. So, if you use phrase match or exact match keywords, be sure to include a separate keyword and bid for the plural version and for common misspellings. In some cases, you may need to bid higher for the plural version, simply because it is usually the most popular version used by most consumers.

Capitalization and Punctuation

Never use punctuation or capitalization in your keyword phrases, even in exact match phrases. When picking an ad to show, Google strips all punctuation and ignores case in the user's search phrase when matching keywords. However, if you do capitalize something in your keyword list, and have a non-capitalized version of the same keyword or phrase in the same list, the AdWords editor will treat them as different keywords, and you can easily miss the duplication, and possibly mis-bid on one or the other. The AdWords editor will often tag these as overlapping keywords, but you will see that only if you do a traffic estimate.

Keyword Grouping

Use ad groups to separate keywords by community and broad categories. For example, I set up one ad group for each community for all "real estate" phrases, one ad group for the same community for "home"/"homes" phrases, and a third ad group for that community for "house"/"houses" phrases. Because of Google's synonym behavior, I also include negative keywords in each ad group for the words in the other two. For example, the Home/Homes ad group has negative keywords for House/Houses.

This grouping lets you better track and monitor detailed AdWords stats, including conversions (IDX advanced search registrations in my case) if your site supports embedding Google's conversion tracking code in the appropriate places. For example, in my market, I found that the House/Houses ad groups, in general, produced very low impression counts, and very low CTR and conversion rates, resulting in much higher cost per conversion, so I rarely use those ad groups any more. This frees more of my AdWords budget to focus on the other two, both of which produce conversions at lower costs.

Phrase Match, Broad Match and Exact Match

It is very simple to setup a basic real estate ad group with a very small set of general, broad match terms, such as: mytown real estate, mytown homes, etc. However, this simplicity has its cost: higher bids for top positions and higher cost/conversion. It is also tempting to go to the other extreme with lots of exact match keywords. While this can reduce bids in some cases, it also produces a risk that your ad will not be displeyed if the user enters their search terms in some unusual way. I prefer the middle road. Most of my keywords are phrase match combinations, with a few broad match keywords in each ad group (at a lower bid than any of the phrase matches) just to catch the stray user who may enter the search terms in some unusual way. This is a calculated trade-off in regards to bids vs. maintenance effort.

Culling

As your ads mature, and you get a good sampling of what users are actually entering (or not) for their searches, you will need to make some hard decisions about certain keywords that may not be performing well. Their CTR may be very low, resulting in high bids to keep them in top positions, and/or the cost per conversion may be very high, sapping your budget. Some may be getting lots of clicks, and yet producing no conversions! I really focus on conversion rates and long term cost per conversion as my primary determining factor. By long term, I mean over two-three months. If a particular keyword is not converting at all, or has a very high cost/conversion, say 60% over the average cost/conversion for the entire campaign, I may disable it by lowering its bid to .01. I will NOT delete it! I want its history to stay there forever to remind me of why I disabled it. Culling keywords allows the money saved to be automatically re-allocated to the keywords that are producing conversions at a lower cost/conversion.

Catching Long Tails with Phrase Match Keywords

A "long tail" keyword is a phrase that is more words and is therefore more precisely targeted than a basic keyword. Where "real estate" is a basic keyword, "cheap mytown real estate for sale in mysubdivision" is a long tail keyword phrase. Finding good long tail keywords can reduce your PPC costs significantly because you can bid less for them and still get good ad positions. However, if you try to use every possible combination a user may enter, it can add lots of effort and overhead to your keyword list. Also, in the case of Google, excessive use of complex long tail keywords can actually hurt your results. When Google sees that a particular long tail keyword is very seldom actually used in searches by consumers, it will often temporarily disable that keyword, so it won't display your ads. You can see now this behavior with the new "spyglass" Google has added to the online ad group keyword statistics.

As I mentioned in Tip #5 above, phrase match is a partial answer for this. Using just a few well chosen combinations of critical keywords in a phrase match allows consumers to add any other words they like before and after the phrase you specify to make their own long tail searches, and you will still catch them all. For example: phrase match keywords "mytown real estate", "real estate mytown", "real estate for sale mytown", "mytown real estate for sale" will catch the great majority of long tail user searches that include "real estate". I refer to these a "short tail" keywords, to differentiate them from single word and long tail keywords. This ability is exactly why Google has phrase match keywords in the first place.

__________________
Hope this info helps

neelakshi2412 google

2008-08-28T03:35:00.000-07:00

While the google adwords keyword tool isn't technically free, it only costs $5, which you get as credit to spend on adwords. This will be the best investment you will make for keyword tools. Think about it. Google is the biggest company in the whole world created for giving data to people who are buying keywords. Google wants to give you the most effective real-time keywords so you will continue to use their services. Why would you want to neglect this resource?

Here's how you get the most out of it. First, login to your adwords account, click tools, and then select keyword tool. Search for a broad term in the niche you want to research, and then select "use synonyms" and perform your research.

The Google adwords keyword tool will return a list of keywords that have been proven to be relevant by Google standards. Now, take these terms, and put them into the search engine. Take the top 10 websites those terms deliver, then go back to Google adwords keyword tool, click on the site related keywords tab, and enter those 10 sites to get even more keywords.

Now, use synonyms for each of these searches and add those keywords to your list. Continue this process over and over again until you get as many keywords as you think are necessary. Now you have a list of keywords that you can use with any other keyword research tools such as Word tracker, keyword analyzer, SEO Elite, and so on to scrape for long tail keyword searches. If you still need more words, you can take the list you returned from the other keyword tools, and then bring them into the Google adwords keyword research tool. You can also use the Google traffic estimator as a guide to see which terms have the highest searches.

In conclusion, if you're not using the Google adwords tool as I have described above, you're missing out on some very important keywords.

How to Use Google AdWords

2008-08-28T03:33:00.000-07:00

Adwords keyword research tools are valuable and essential to anyone using Google Adwords to promote their websites. Most people think that such keyword research tools are only capable of pulling out huge keyword lists to be used in their Adwords pay-per-click (PPC) campaign. Little do they know that these tools are also effective in digging out useful information about keywords that could be used for other PPC campaigns and even for search engine optimization. Let’s learn several useful Adwords keyword research tips and why Adwords keyword research tools are so powerful in reaping lists of profitable keywords.

One quick keyword research tip before starting a PPC campaign is to build a keyword list of at least 1000 keywords. Keyword research is necessary. Brainstorm and start off with a few keywords, perhaps 5 main keywords associated with the product. You may wish to use several free online Adwords keyword research tools such as:

1. Overture Keyword Suggestion Tool

Search for the main keywords and copy down the lists of related-keywords in a Notepad file. Dig 1 more level into each related keyword to find variations/extensions of the root keywords. These keywords are what we call long-tails. Example, "best online Adwords keyword research tools" is a long tail from the root keyword phrase "Adwords keyword research tools".

2. Google Search Engine

Find and visit each of the top 10 search engine results for your targeted main keywords. Go to your internet browser under “View”, click on “Page Source” to display the meta-keywords. Copy them. These are golden keywords and phrases that expert webmasters have painstakingly researched. They are yours free.

3. Google Adwords Keyword Research Tool

This is the web address https://adwords.google.com/select/KeywordToolExternal. This free Adwords keyword research tool is a handy tool. Make use of the "Site-Related" tab to make interesting discovery of keywords targeted by top ranking websites. You would be pleasantly surprised at some of the keywords which you would never have thought of.

The second Adwords keyword research tip is a sneaky. It is like an espionage mission – I will teach you how to spy on competitors who are advertising in Adwords. With your keyword list, key in one main keyword and take note of the websites that show up in the Adwords text ad on the right in Google. Repeat this for all the 5 main keywords and see if there is a common website that shows up all the time.

Target this website to spy on. Open a Microsoft Excel document and list down all the keywords in your list that this competing website shows up for. Observe the list of keywords over a period of 1 – 4 weeks and see if this website still appears for each of the keyword. Eliminate those which dropped out and retain those that it is still targeting. There is good reason to do so as there is a likelihood that these are profitable keywords/phrases that continue to make money for the website. This explains why it is paying big bucks to stay within top 5 in the Adwords for these keywords.

Did you know that some expert marketers are employing these secret Adwords keyword research tips and tricks to earn outrageous amounts of money? Not only so, they are using Adwords keyword research tools to automate these otherwise manual and tedious tasks. Imagine how painful and time-zapping to do this for one product, not to mention repeating them to dozens of websites and products. Learn how you can be like them and start using secret keyword research tips from my free ebook which you can download at my blog. You would also discover which Adwords keyword research tools can explode your earnings almost instantly.

neelakshi2412 Adwords

2008-08-28T03:32:00.001-07:00

It's vitally important for your wallet to have a good system of Google Adwords management.

If you don't manage your Adwords campaigns, you'll break the bank sooner than you expect.

When you first start an Adwords campaign, Google will "advise" you on the cost per click. This isn't done out of the goodness of their heart – it's done to increase their bank balance at your expense.

Trouble is, we trust Google. And this is one instance where that trust is very expensive.

As well as adjusting your maximum cost per click, you also need to look at a couple of other settings in your Adwords campaign.

To make sure your advert is shown as often as possible, Google will help your Adwords management by switching on their search partners (big sites like AOL) and also their content network.

The search partners are usually a good group to have on board. They're comprised of other search engines which, although they're not ranked as high as Google, still get a decent amount of traffic.

The content network is another game entirely. Done correctly, you can get a ton of traffic for a handful of cents per click. Done wrong, your wallet is emptied in the blink of an eye.

To get cheap clicks, you need to set separate bid prices for the content network. The quality of the sites your advert is shown on varies enormously. Some of them have been put up with the sole purpose of getting Adsense income. Fortunately, the search engines are doing a better job nowadays at keeping these out of the main search results. Quite a lot of the content sites are highly targeted sites, run by enthusiastic owners. Getting your advert on these should result in good quality traffic at a fraction of the cost of the regular search results.

To get your cheap Adwords traffic, switch on the content network and switch on separate bids. Set your maximum click price for the content network at between 10% and 20% of you regular bids. You'll start to get cheap traffic from these bids which will help keep your campaign cost down.

tiwarij How To Get Cheap, Good Quality Clicks

2008-08-28T03:31:00.001-07:00

Did you know that you can get cheap clicks using Google Adwords for as little as .01 per click?

I think I first read about this specific cheap Google Adwords traffic technique about a year ago but I don’t remember the resource. I was reminded about this idea when looking through my Adwords account today. I still have one Adwords Campaign active doing just what I’m going to explain below.

What I’m about to share with you is not some kind of secret, but very few Adwords users are utilizing this technique for cheap clicks via Google Adwords. It’s using Google Adwords Site Targeting but with a twist.

Step 1. Make some banners.

First you will need to make, or have made, some good image ad banners. The most common sizes used on websites are 468×60 and 728 x 90 banners so I would just start with those two.

Other banner sizes Adwords will allow include the 200 x 200 Small Square, 250 x 250 Square, 300 x 250 Inline, 336 x 280 Large Rectangle, 120 x 600 Skyscraper and 160 x 600 Wide Skyscraper.

Step 2. Create a new Google Adwords campaign.

When you begin creating the AdGroup, be sure you create an “image ad” ad instead of the usual “text ad” campaign.

Step 3. Import lots and lots of relevant keyword.

Lastly you will import as many relevant keywords as you can into the new adgroup . The more keywords you can add the better (I’m talking thousands). Also, set your max bid at $.01 to $.03. You can experiment with raising these bids to slightly higher amounts later.

After saving the campaign most of the keywords will probably be marked as inactive for search because the bids are so low. But with this Adwords technique, that does not matter because it’s the Adwords CONTENT network that will deliver your banner and could possibly send you lots and lots of dirt cheap traffic.

If you are the black hat type you could also try sending this traffic to your PPC arbitrage page. I’m not endorsing ppc arbitrage (this has its risks) and don’t do this anymore myself but it was an obvious idea that came to my head.

My specific results with this technique have been somewhat minimal. However, I think this has to do with the banners I am using and that I did not import enough keywords. I have about 1500 keywords in this campaign and I am getting thousands of impressions a month but the actual click-through ratio is low. I think if I increased it to 5 or 10 thousand keywords (which you would need some sort of software to do) and made a more clickable banner this could work fairly well.

How To Get Cheap, Good Quality Clicks

2008-08-28T03:30:00.000-07:00

Tips you can use now to own Google in your market, and get more clicks than your competitors for less money.

Raise your hand if you use Google...

Okay. Now if you raised your hand, listen up, because the tips I'm about to pass on I learned directly from Perry Belcher, a guy who spent nearly $700,000 on Google advertising last month, and has generated $100 MILLION in sales online mainly with AdWords. He knows his stuff.

And if you're not using Google, shame on you. Google has most of the traffic, clicks can come cheap once you learn these secrets, and it's the easiest way to get track-able and scientific reporting you can use to learn what works - FAST - and without spending a lot of money.

Until you've mastered Google advertising, don't waste your time or money anywhere else. Once you've learned these secrets, you'll be ahead of 95% of AdWords advertisers.

First, let's talk about the 5 Stars of PPC...

Ad Creative

Keyword Selection

Bid Strategies

Landing Pages

Quality Scores

Ad Creative - this just means the ads you use.

As you might know, Google has a search network, and they have a content network. The search network displays your ads when people search for the keywords you bid on (and possibly related keywords when using broad match type). The content network displays your ads on pages in Google's site network that have content that is relevant to your ad.

You should ALWAYS use a separate ad for the search network ad, and the content network ad. Your search network ad should be more direct, and specific about your offering. On the content network, it's okay to get a little crazy with your headline if you want. If fact, a lot of Perry's content network ads are a little shocking, or controversial.

This guy sells everything from mole traps to pharmaceuticals. One of his content network ad headlines is "Hey there, Mole Lady?" - complete with the question mark and quotes. A little weird... yeah, but it works. When you're ad is displayed in the content network, remember that you're often having to pull a reader's attention away from an article they are reading. It's a little tougher than when your ad is appearing in search results, and the visitors are already looking for something relevant to click.

So... content network = shocking/controversial

Search network = direct and relevant

The headline of your ad should catch a person's attention. You can use the secret of the big dogs, like Amazon, and use the actual keyword searched in your ad by using a placeholder.

{keyword:default} - this shows the keyword in lowercase

{Keyword:default} - this shows the keyword in uppercase

{Keyword:default} - this caps the first word of a keyword phrase

Where you see the word "default" in the placeholders above, that's simply what you want Google to use instead of the actual keyword phrase searched if the keyword phrase happens to be too long to keep your headline under 25 characters.

For instance... if I was advertising coastal vacations, my headline might be...

"{keyword:Coastal Vacations}?"

If I bid on the keyword "Maui Vacations", then "Maui Vacations?" would be displayed as my headline, but if I was using a keyword that was much longer, such as "Great Caribbean Vacation Deals" (longer than 25 characters), my default keyword will show up in the headline, so it would be "Coastal Vacations?" instead, when someone searches for a keyword phrase that is longer than the 25 characters allowed. Make sense?

By the way... if you can put a question mark or quotes in your actual headline, it almost ALWAYS increases clicks.

When writing your ads, try to put the keywords in your headline if possible. An ad that is highly relevant to what someone was searching for will ALWAYS beat out an ad that is general (even if the general one is a much better ad), because in a way, it's like Google is saying... "Hey, is this what you were looking for?". People just naturally click ads that contain the keywords they were searching. Plus, the keyword in the ad is always bolded, to make it jump out at them.

The second line of your ad should show a benefit... self explanatory, right?

The third line of your ad should be a call to action. Google doesn't like the words "Click here", but you can use terms like "visit my web site for info", or "read this free report", etc. Your display URL should be crafted to close... or offer some kind of branding. Again, if the keyword is in the domain, it gets bolded = more clicks.

Here's a neat trick you can use to make your ad look more official. Let's say I'm bidding on the keyword "bronchitis". What would get more clicks? Using "www.bronchitistips.com" or "www-bronchitis.com"

In most cases, the shorter, more direct URL will get more clicks. Of course bronchitis.com was probably taken by someone else long ago, but did you notice the trick? The URL is not really bronchitis.com, it's a shortened version of www-bronchitis.com (kind of weird domain, but very useful for Google AdWords purposes because the display URL looks a lot like "www.bronchitis.com", a short, official sounding domain.

One I just registered myself like this is www-5oogle.com... you like that? Guess what it kind of looks like when displayed in AdWords as the display URL? You probably guessed it... Google (this domain is working very well for me, by the way. Lots of clicks, regardless of the keyword or ad content)

Keyword Selection:

Start out with about 200-300 keywords related to your niche. You can use Google's keyword recommendation tool to find some great relevant keywords. Think you'll get high relevancy ratings when you use the keywords Google recommends? Yep.

Here's a killer tip for you: Enter a domain at KeyCompete and find out what keywords your competitors are using, or enter a keyword, and see what web sites are bidding on them. It also gives you a quality score for each keyword so you know how it is doing it for the site using it. In other words, spy on the competition and download the keywords they use in their Pay-Per-Click Campaigns.

Here is the link:

www.keywordcompeter.com

After a week, narrow down your starting keyword list to maybe your best 50 performing keywords, and after 30 days, narrow it down even further, so that you're only paying for clicks that are profitable. One other thing... if you have a keyword that you KNOW is turning a profit... like earning you $2 for every $1 you spend on clicks, for the love of God, don't set a daily budget! (or at least not a low one)

Bid Strategies

Bid in increments of 2's and 7's. For instance, don't bid .15, bid .17 - Just for informational purposes to see how many clicks are available, set a high click bid at first, like $10 (in most niches that should show you the most number that are available), then work your way down as low as you can without the number of available clicks dropping WAY down. You can usually find the sweet spot.

Aim for ad placement 5-7. If your ad is good and gets clicked a lot, it will appear higher than even some of the ads that bid more than you. Google places the ads that makes them the most money higher. If you bid .25 but get three times as many clicks as someone who bids .50, you're ad is going to be preferred and rank higher.

Landing pages... you CAN use squeeze pages and Google doesn't count off for it, just make sure to keep them relevant to your ad if you want a high number of opt-ins from your ad campaign. Good click-through rates don't matter if you're sending people to a landing page that doesn't do well for you.

Getting the most from your keywords....

Start off bidding on all three match types for any given keyword. For instance.

keyword

"keyword"

[keyword]

Don't just use broad match. You can at least triple your number of clicks this way.

In the long run, it makes sense to use Google AdWords Editor (it's free) when you are going to be working with a lot of campaigns, and it's a good idea to split each keyword up into separate ad groups that contain just the 3 variations of your keyword. (broad, exact, phrase matching).

I hope these free tips help you. I have many more to share with you, and I wish you the best in YOUR business

Their Revenue The Easy Way to increase

2008-08-28T03:28:00.000-07:00

Increasing revenue is a most for any AdWords affiliate marketer who does not want to be stagnant but move on to achieve more success.

There are many different ways that an AdWords affiliate marketer can use to increase revenue within a short period of time. Two of them will be discussed in this article, so it is important that you carefully read on to the end.

Having a relevant landing page.

The relevancy of your landing page will determine how many visitors you will be able to convert into actual sales. Make a note that if you don't have relevant information on your landing page, your Google score will be very low and apart from paying high bills for being irrelevant, you will also loose a lot prospects who are ready to buy.

Don't change your landing page URL for successful campaigns.

After you have identified that certain Google AdWords campaigns of yours are performing excellently well, don't change the landing page URL or text ad URL for any reason. If you do this, your Google AdWords history will comfortably go back to zero. And this means that every marketing effort you have put into creating that ad campaign has gone down the drain very easily. Remember, your Google AdWords history is one criterion for decreasing your cost per click.

Now that you have learnt ways to increase your AdWords revenue, go ahead and start to implement what you have learnt. It is very important that you do this today.

How Adwords Affiliate Marketers

2008-08-28T03:26:00.000-07:00

Some affiliates are increasingly turning to paid search to provide the traffic they require to generate revenue. This guide should give you the basics you need to make some informed decisions about how you might be able to carve out a niche for yourself in this often highly competitive area.

Finding merchants that are going to provide a good return on your investment of time and money can be a risky business, particularly if you are a newbie to PPC affiliate marketing. There is a lot of scope for the unwary to spend a lot of money and see very little in return. However, get it right and PPC can be an immensely powerful and rewarding way to create revenue.

1 ) Choosing Your Merchant

For seasoned PPC affiliates finding a merchant likely to convert well is a relatively simple process. Many operate in specialist areas and are very familiar with market conditions and product areas that perform well. No article will be able to give you this information, but we hope that the information here will give you a framework with which to research and locate merchants that work for you.

Its usually best to start within a product area that interests you particularly. This will give you the passion to place yourself in the position of your target buyer, and to judge whether or not you think a merchant will convert well. Many networks publish data regarding merchant performance. This often gives an overview of merchant EPC (Earnings Per Hundred Clicks ) and conversion rates. In the UK most networks all have this kind of data available in one form or another. However, this data can never be 100% reliable as it is generalised and deals with conversion and EPC data for traffic coming from many different sources, and of varying quality. A merchant which looks like a poor performer at first glance may be having its data skewed by high amounts of poor quality traffic.

Similarly, an apparently high performing merchant may be working with a high number of incentive or cashback sites which inflate conversion rates and EPC.

The best PPC affiliates use a combination of this kind of data (if available) and their own market knowledge and intuition to guide them towards lucrative PPC candidates.

When you find a possibility use the following checklist to guide you: -

1 ) Look around the site. How good is their product range? Would you buy from them yourself? Are there any obvious problems such as prominent phone numbers encouraging users to phone in orders or poor navigation? Basically, work your way around the site as a buyer would. If you are put off, the likelihood is that others would be too.

2 ) Will the merchants commission structure support PPC activity? Before jumping on in there and splashing your hard earned cash, stop and think. Yes the products look good, and the site is magnificent, but are they paying you enough to earn a good margin? Network data aside, it may be a good idea to find out data on average basket size and site conversion rates. Many merchants display this data, and most are happy to share this with affiliates.

So, if merchant x pays 8% commission, has an average basket size of £35 and a conversion rate of 2.5% This means that for every 100 clicks you send to them you will earn £7. You should initially use this data to determine your maximum CPC. In this case, a max cpc of 4p would yield a profit of £3 per hundred clicks. Use the formula below to work out how a merchant’s commission structure should determine your cost per click strategy: -

Avg Basket Size x Avg Conversion rate = Avg Sales Per Hundred Clicks x Affiliate Commission = Avg Earnings Per Hundred Clicks

This simple formula should help you avoid losing money by over spending on your PPC, or helping to identify a merchant whom you may not be able to make a profit from. Please note that this is a very generalised method and will never be spot on. However, it should help you make a more informed decision about who you should be sending traffic to.

Once you have run your campaign for a little while you will be able to identify lucrative keyword groups which convert above average and adjust max cpc to gain more traffic. We will look at the methods behind this later in the article.

2 ) Find your search terms. The golden rule for PPC success is that the more descriptive your terms are, the better they will convert. Using Adwords own search term tool (https://adwords.google.com/select/KeywordSandbox) and Overture’s search term suggestion tool (Advertising Your Business with Yahoo! Search Marketing) check out what terms potential customers will use to search for your merchant’s products.

When researching remember that bigger is not always better. For example, “perfume” gets around 300,000 searches per month via the overture network. However, the term “calvin klein perfume” with just over 900 searches is far more likely to generate a sale for you because your buyer already knows what they want and are more likely to buy. Whilst some generic terms can and do work for PPC affiliates, they also attract a high level of browsers and can therefore convert at a drastically lower level than more targeted terms.

3 ) Link in Context. Always link to the page on the merchant site that contains the products your search term refers to. Sending traffic to the homepage will reduce conversions as click happy Internet users get bored and leave when they can’t immediately see the product they originally searched for.

4 ) Use Network Keyword Tracking Tools. Make sure that you use the various keyword-tracking tools available from networks to track the effectiveness of your ads. Most have tracking urls that can be customised to include the value of your choice, which will then be displayed against the sales generated from them in the networks reports. This will allow you to analyse your campaigns to identify top performing keywords, and should also be compared to your adwords account to identify any high traffic keywords not generating any sales. This will help you to refine your campaign and increase your profit margins.

5 ) Setting Up An Adwords Campaign

Righto, you’ve found your merchant, you’ve sorted out your keywords, and the targeted parts of the site you will send traffic to. What next? All you need now is an adwords account, and some killer adtext to keep your click through rates nice and high. Adwords does not only rank ads by how much their author is willing to pay, but by their click through rates. Therefore, with a killer ad it is possible to appear above competitors with a much higher max cpc because yours is performing better.

You can sign up for an adwords account at: - https://adwords.google.com/select/

Now that you have your new adwords account, one of your first tasks will be coming up with compelling ad text. It is important that you make the text as relevant to different groups of keywords as possible to convince the browser that your ad is the one that he is looking for.

Adwords Checklist

1 ) Visual Appeal - make sure that the title and body of the ad contain the keywords your target market will be searching for. If you’re selling Calvin Klein perfume mention that in title and body, and have different adgroups to cover different variations of the term i.e CK, C.K. etc. You will be rewarded for this effort by seeing elements of your ads highlighted in bold within the search results. This will increase your click through rates and help you out-perform your less thorough competitors.

2 ) Text Appeal - You only have a small space to work with in a Google Ad. Mention any key selling points that will fit into the space available such as free delivery or gifts. A cleverly worded succinct ad will pay long term dividends. It is the most important part of this process and can be integral to your financial success.

You can set up multiple ads to run on a group of keywords. Early on, experiment with several different styles of ad and layout. You will quickly be able to see which are attracting the highest click through rates and learn what works as you go on.

3 ) Make the most of your keywords. Many newbies do not realise that Google has several different matching options that allow you to choose how your keywords are (and are not!) displayed. Using them all will allow you to run your account at optimum efficiency.

The keyword matching options plus the additions you need to make to your keywords to trigger ads in response to them are listed below: -

Broad Match - This is the default option and will show your ad for any query containing your key phrases in any order. For example adding the term “perfume shop” will trigger ads for “perfume shop” and “shop perfume”. Google will also show your ads for expanded match options including plurals and any relevant keyword variations.

“Phrase Match” - This will show your key phrases in the order you have entered them into the system. It may also show for phrases which contain other words in the same order. For example, adding “perfume shop” may trigger ads for that term and also for “cheap perfume shop”, but will not show up for a search such as “shop for cheap perfume”.

[Exact Match] - This will show only the exact key term you input, and nothing else

- Negative Match - This function allows you to specify words you do not wish your ads to be triggered for. For example entering “-cheap” would ensure that your ad would not appear in response to the query “cheap perfume”.

For more information on Googles matching options, check out the Google Help Centre: - https://adwords.google.com/support/b...py?answer=6100

6 ) Once You Have Your Campaign Up And Running

It is important to monitor your campaign closely once it is up and running. These checks should be in more detail than simply checking your adwords expenditure versus the commissions you are getting back from your endeavours. Its important to analyse which keywords are bringing in the bacon and which are simply not converting.

Most networks have a report that lets you review your converting keywords for a given period. Some also provided data on the actual keyword a visitor searched on versus what ad triggered them. This can be useful for generating negative matches to prevent your ad from being triggered for irrelevant searches.

7 ) Finally…

Good luck! These guidelines are only intended to be general. A successful PPC affiliate will have their own ways of making this powerful form of advertising work for them. If you have any comments or questions on this article, please feel free to contact us!

banu1812 Adwords

2008-08-28T03:25:00.000-07:00

As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success.

Matching Options

When running an Adwords campaign, you can and should define when your keywords will appear in search results. To do this, you can select matching options for each of your keywords to either reach a broad audience or target a niche.

The Google Adwords platform allows you to select four matching options:

Broad Match

Broad match is the default setting for an Adwords campaign. Broad match means your ad will appear in search results when any combination of the words in your keyword phrase search. Many an advertiser has learned expensive lessons using this setting. Let’s look at an example.

Assume I am selling travel writing diaries and using “travel journals” as my keyword phrase. Any time a person enters any combination of “travel” and “journals” in a search, my ad will appear. The ad will also appear for plurals and relevant variations. While this may sound great at first glance, a broad match setting can result in low quality hits and poor conversion rates. A person searching for travel journal stories is going to see my link. While a decent percentage will click my link, they are far less likely to buy because they are just browsing. Using broad match, my costs go up and my conversions go down.

Broad match isn’t necessarily a bad option. If your product makes a popular Christmas gift, you definitely want to use the broad match option in November and December. You prospective clients will be motivated to buy. Even the “browsing” surfers will convert well.

Phrase Match

Phrase match is a matching option that gives you

a bit more control over your ads. Phrase match tells the Adwords platform to only show your ad when a search is conducted for the particular order of your keyword phrase. Using the phrase match option for “travel journals”, my ad would appear when someone search for a phrase with “travel journals” in it, but not “journals travel”. To use phrase match for keyword phrases, you simply place quotation marks around them.

Exact Match

Exact match is…exact match. It is the most targeted option. You should use it only if you want your ad to appear in searches for the exact keyword phrase as written. For instance, if I want my ad to appear in searches for “travel journals” and nothing else, I will use the exact match. To select the exact match option, simply place brackets (“[]”) around the keyword phrase.

Negative Match

No, the negative match option doesn’t involve cussing, insults or adult sites. Instead, it allows you to designate which keyword phrase search results you do not want your ad to appear in. For example, I may not want my travel journal product to appear in search results for “Amazon travel journals”. I would simply list the keyword phrase with a dash (-) in front of it and my ad will not appear. The negative match option is a tremendous option for eliminating junk traffic from your Adwords campaign.

The Google Adwords platform is a tremendous advertising platform. Effectively manipulate your keywords and it can be a highly profitable one as well.

tiwarij manipulating

2008-08-28T03:24:00.000-07:00

In order to make profit from your Google advertising campaign, AdWords optimization is an essential requirement. While there are many different Internet marketing tools available today, Google AdWords still remains the most popular and the most successful. Yet, a majority of the Internet marketers are not able to generate the kind of revenue figures that they deserve. Most of them instead end up paying more than they earn!

Lower Cost The operating model of Google AdWords is really very simple. You purchase "keywords" related to the specific products you sell. You need to "bid" for such keywords, and the bid value depends upon how "hot" that particular keyword is, and how relevant it is to your website content. So the first step in AdWords optimization will be to lower the bid value somehow, while retaining the rankings of your Ads.

The high bidders tend to get higher positions for their Ads when a net surfer searches for that particular keyword on any of the search engines. This should then translate to "the highest bidder getting the first position". While it may be true for other pay-per-click programs, Google uses a more sophisticated algorithm for ranking the Ads. You need to take advantage of this very clause in designing your AdWords optimization drive!

Don't just go for all the "hot" keywords which seem even remotely related to your products. Instead, be as specific as possible. For example, if you are selling wordpress widgets on your site, purchasing the keyword "widgets" can prove to be a very costly affair! So think of ways in which you can be more specific. What kind of widgets do you actually sell - black themed ones, Wordpress 2.0 ones, customizable ones? Ok, so you sell "black Wordpress 2.0 widgets". Use that entire phrase as the keyword in your AdWords optimization program. It will not only help you get a lower bid value, but will also improve your rank with Google, being more closely related to what you sell.

Increase Revenue The importance of relevancy in an AdWords optimization program cannot be stressed enough. It works in a two-fold way. First, relevant keywords help you get lower bid values and higher rankings. And second, they help direct only the most targeted traffic your way! We need to remember that we have to pay for every click we get on our AdWords. But it is not necessary that all those clicks convert into sales. If the keywords selected are highly generic in nature, or not really relevant to our products, they will just result in unnecessary clicks, which won't actually generate any revenue for us, but will drain the money out of our account never-the-less! This is perhaps the most important consideration in AdWords optimization.

Cost-cutting and sales-improvement are the two main requisites for the success of any business. And "relevancy" can achieve them both for your AdWords optimization program.

Google Adwords – Keywords For Success

2008-08-28T03:22:00.000-07:00

Determining Keywords

Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches.

The formula is a little tricky - you will need to locate terms that are popular and relevant to your site. These terms may or may not be terms that *you* feel are relevant terms. The optimal terms in a site should be terms that a potential customer would use when searching for a website with your content. In order to achieve success your website should be optimized with terms and phrases that are descriptive, related to your content, and which receive a significant amount of searches. The caveat, of course, is that you want to find terms and phrases where there is little competition, so you quickly achieve high ranking in the important search engines.

relevant + popular with searchers but not with competitors = success

Markets saturated with other sites competing for search terms make it difficult to find quality keywords. Sometimes it is better to optimize for a less popular term, one that is more targeted at your visitor, as it will likely have a higher conversion rate than a less specific popular term. The first step to determining keywords is brainstorming a list of logical terms and phrases that relate to your product or offerings. This should be done by a number of individuals; sometimes people have very different ideas for search terms and by identifying a variety of people and their search terms you may tap words that hadn't occurred to you. There are a number of free and low-cost tools available online and for download that will allow you to expand and research terms that have been brainstormed. The results typically vary with the tools but overall the tools will assist you in determining where to focus your keyword efforts. The tools will often assist with pay-per-click engines, creating expanded, related keywords or phrases that can be bid on.

In addition to examining log files to see what terms customers are using to find a website, visit competitorsâ?? web sites and examine their meta tags for additional terms, use a thesaurus to find related terms, include misspellings of keywords in your meta tag keywords, and optimize for various forms of nouns and verbs, including tenses and plurals.

Keyword Tools -

Keyword Tumbler - KeywordTumbler takes existing keyword phrases and generates multiple variations, reordering the words. This allows you to build a large keyword list in seconds. Free Keyword Research Marketing Tool

The Dowser - Overture Keyword Tool, Google Keyword Sandbox, Keyword Harvester, Google AdWords report analyzer, Google AdWords optimization tool, log file analyzer, conversion tracking and optimization tool. Free Keyword Tool | Keyword Research Software | Keyword Generator

Word Tracker - Wordtracker helps you choose the right internet marketing keywords that will help your search engine placement and ranking. Use Wordtracker for keyword research. Web marketing is all about search engine ranking, and that starts with the proper internet marketing keywords. Get a free keyword report and web site promotion information! Keyword services for professional search engine optimization

Keyword Suggestion Tools - A handy little tool will show you the results of your query from both Wordtracker and Overture for determining which phrases are searched most often. Enter a search phrase below to see how often it's searched for, as well as get suggestions for alternate (but similar) keywords. Free Keyword Suggestion Tool (Wordtracker Suggestion Tool & Overture Bid Tool Combined) & Keyword Generator

Keyword Ranking Tool - This utility can be used to check search engines for keyword ranking and track search engine ranking for your various keywords over time, which, as you probably know, is critical when doing search engine optimization. Free Search Engine Ranking & Keyword Tracker / Keyword Ranking Tool / SEO Rank : Search Engine Position Analysis Report

Overture Keyword Tool - After entering a keyword or phrase, Overture provides a list of related phrases that have been searched on. The tool provides a count that indicates the number of times the phrase has been searched on. Advertising Your Business with Yahoo! Search Marketing

Topword Tool - Topword Tool is a free online tool that analyzes a complete web page and counts keyword occurrences, as well as keyword phrases (number in brackets), equal to or above that set in the Minimum Occurrences setting. It supplies a list of keywords and keyword phrases which are most likely to achieve the highest rankings on a major search engine. The tool will also analyze your meta description/keyword and title tags and then, through color coding, inform you of words/phrases which should be included. The main use for this tool is checking your optimization and tweaking existing web sites to rank well. ABAKUS Keyword Analyser

Google Suggestion - The Google Suggestion is a new online tool for webmasters. As you type into the search box, Google Suggest guesses what you're typing and offers suggestions in real time. This is similar to Google's "Did you mean?" feature that offers alternative spellings for your query after you search, except that it works in real time. For example, if you type "bass", Google Suggest might offer a list of refinements that include "bass fishing" or "bass guitar". Similarly, if you type in only part of a word, like "progr," Google Suggest might offer you refinements like "programming", "programming languages", "progesterone", or "progressive". You can choose one by scrolling up or down the list with the arrow keys or mouse. The tool provides a number that indicates the number of searches a specific word or phrase has had. Google

Keyword statistics give webmasters a way to tap into what is on the minds of Internet consumers. When you can match your marketing efforts to the various ways people locate their items of interest on the net, potential customers will be streamed to your site like ants to a picnic.

murali1012 Adwords

2008-08-28T03:21:00.000-07:00

AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
Pay-Per-Click advertisements (PPC)

Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on www.google.com, ads for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results.

The ordering of the paid listings depends on other advertisers' bids (PPC) and the "quality score" of all ads shown for a given search. The quality score is calculated by historical click-through rates and the relevance of an advertiser's ad text and keywords[1], as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser's keywords.[2]

The auction mechanism that determines the order of the ads has been called a "generalized second price" auction. It is a variation of the Vickrey auction.

Site targeted advertisements

In 2003 Google introduced site-targeted advertising. Using the AdWords control panel, advertisers can enter keywords of interest, and Google offers to place ads on what they claim are relevant sites within their content network. Advertisers then bid on a cost per impression (CPM) basis for placement. Advertisers can also enter domains directly. Google will provide a list of related sites that you can select along with your entered site.

Site targeting campaigns are mainly designed for branding purposes, as the ROI will almost always be considerably lower than a traditional content-targeted campaign. Your ad will take up the entire ad block (as opposed to being 1 of 4 ads in a traditional AdSense ad unit), which will make it more prominent but cost quite a bit more.

The minimum CPM you can set on a Site-Targeted campaign is 25 cents.

AdWords distribution

All AdWords ads are eligible to be shown on www.google.com. Advertisers also have the option of enabling their ads to show on Google's partner networks. The "search network" includes AOL search, Ask.com, and Netscape. Like www.google.com, these search engines show AdWords ads in response to user searches.

The "content network" shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense, the other side of the Google advertising model. AdSense is used by publishers who wish to bring traffic to their websites. Click through rates on the content network are typically much lower than those on the search network and are therefore ignored when calculating an advertiser's quality score.

Google automatically determines the subject of pages and displays relevant ads based on the advertisers' keyword lists. AdSense publishers may select channels to help direct Google's ad placements on their pages, to better track performance of their ad units. There are many different types of ads you can run across Google's network, including text ads, image ads (banner ads), local business ads, mobile text ads, and in-page video ads.

Google AdWords' main competitors are Yahoo! Search Marketing and Microsoft adCenter.

AdWords Account Management

To help clients with the complexity of building and managing AdWords accounts search engine marketing agencies and consultants offer account management as a business service. This has allowed organizations without advertising expertise to reach a global, online audience. Google has started the Google Advertising Professionals program to certify agencies and consultants who have met specific qualifications and passed an exam.[3]. Google also provides account management software, called AdWords Editor.

Click-to-Call

Google Click-to-Call is a service provided by Google which allows users to call advertisers from Google search results pages. Users enter their phone number, Google calls them back and connects to the advertiser. Calling charges are paid by Google.

History

The AdWords product was launched in 2000.[4] At first advertisers would pay a monthly amount, and Google would set up and manage their campaign. To accommodate small businesses and those who wanted to manage their own campaigns, Google soon introduced the AdWords self-service portal. As of 2005, Google provides a campaign management service called Jumpstart [5] to assist advertisers in setting up their campaigns.

In 2005, Google launched the Google Advertising Professional (GAP) Program to certify individuals and companies who have completed AdWords training and passed an exam. Due to the complexity of AdWords and the amount of money at stake, some advertisers hire a consultant to manage their campaigns.

Legal context

AdWords has generated lawsuits in the area of trademark law and click fraud. In 2006, Google settled a click fraud lawsuit for US$90 million. [6]

Overture Services, Inc. sued Google for patent infringement in April 2002 in relation to the AdWords service. Following Yahoo!'s acquisition of Overture, the suit was settled in 2004 with Google agreeing to issue 2.7 million shares of common stock to Yahoo! in exchange for a perpetual license under the patent. [7]

Technology

The AdWords system was initially implemented on top of the MySQL database engine. After the system had been launched, management decided to use a commercial database (Oracle) instead. As is typical of applications simultaneously written and tuned for one database, and ported to another, the system became much slower, so eventually it was returned to MySQL. [8]

Allowed keywords

Google has also come under fire for allowing AdWords advertisers to abuse trademarks. In 2004, Google started allowing advertisers to bid on a wide variety of search terms, including the trademarks of their competitors.[9]. Google does, however, require certification to run regulated keywords, such as those related to pharmaceuticals keywords, and some keywords, such as those related to gambling and hacking, are not allowed at all. These restrictions may vary by location.

tiwarij Google Adwords

2008-08-28T03:20:00.000-07:00

What is Google Adwords?

Google AdWords is a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in our growing ad network, including AOL, EarthLink, HowStuffWorks, & Blogger. With more than 200 million searches on Google each day and even more searches and page views on our ad network, your Google AdWords ads reach a vast audience.

When you create a Google AdWords ad, you choose keywords for which your ad will appear and specify the maximum amount you're willing to pay for each click. You only pay when someone clicks on your ad. To save you even more money, the AdWords Discounter automatically reduces the actual CPC you pay to the lowest cost needed to maintain your ad's position on the results page.

There's no minimum monthly charge -- just a $5 activation fee. Your ads start running within minutes after you submit your billing information. You can easily keep track of your ad performance using the reports in your online account Control Center.

Advertise your business on Google

No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads.

How it works?

You create your ads
You create ads and choose keywords, which are words or phrases related to your business.
Get keyword ideas

Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.

You attract customers
People can simply click your ad to make a purchase or learn more about you. You don't even need a webpage to get started - Google will help you create one for free. It's that easy

Why should you use AdWords?

Google AdwordsAdWords ads are targeted to the specific keywords you select and appear next to Google search results. Without competing animations or images on the page, your ad really stands out. And because AdWords ads are highly relevant and prominently displayed, users click on them at a much higher rate than traditional banner ads.

Works Well

* Only users searching for exactly what you're offering see your ad
* Users see your ad as they're gathering information to make purchase decisions
* Your ad appears prominently next to Google search results
* No competing images or animations on the page
* More new users as Google's audience continues to grow rapidly

Easy to Use

* Instant activation with a credit card
* Automated reporting available 24 hours a day
* Text only, so easy to create or change ads
* You have total control of your ad's content and targeted keywords

Highly Cost Effective

* Only pay when ads are shown
* No minimum purchase required
* Unlimited free changes to your ad(s)

preethim Adwords

2008-08-28T03:19:00.000-07:00

A targeted advertising program in which business ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. The advertiser chooses keywords and a short one- or two-line text ad, which is displayed on the results pages when the ad keywords match up with the search keywords.

AdWords "Quality Score"
The order of ads is determined by several factors. One is the amount advertisers are willing to pay Google for a user to click their ad, and others are the relevance of the ad to the search and the historical click-through rate of the ad. In 2008, Google began to factor in the load time of the landing page. The overall quality score also influences an ad's position on the Google network, as well as affecting the calculation of a keyword's minimum bid.

Local and regional businesses can narrow down their targets to a specific radius of potential customers. AdWords was launched in 2000 and has been tweaked continually since.

Google Adwords

2008-08-28T03:16:00.000-07:00

Google's UK advertising revenue this year is likely to outstrip that of Channel 4 in the UK and may soon approach ITV's. About £900m c.5% of the total advertising spend each year. And most of that comes from SMEs who would never consider a 15 or 30-second slot on TV but can use AdWords very effectively.

AdWords is not just any old advertising however. Like the web itself it is one of the most powerful direct marketing tools - for direct marketing read cost controllable and cost effective marketing with known results.

When you compare AdWords with local press or radio advertising or even the 'hassle' of setting up and controlling direct mail or door drop campaigns it's no wonder it has become so popular. There is no minimum spend per period, you can turn it on and off, you set the cost effective goals you want and you only pay for results. What's not to like?

Like all direct marketing there are 7 golden rules:

1. Understand the cost per lead and cost per sale you can afford on a customer lifetime value basis i.e. the value [cashflow and profit] to you of a customer over the length of the customer relationship rather than a single time period or sale

2. Test, test, test and track, track, track everything

3. Reinforce success and eliminate failures

4. Understand and target the audience / list (research you keywords properly for what people actually search on not just your great aunt's best guess)

5. Make your known audience real offers - the offer is more important that the product and the creative, but less important than the keywords - what is your best offer? Put yourself in the customers shoes and think what they think: "what's in it for me?"

6. Describe you product and price well - this may not be all in the advert but it has to be on the landing page (the page that users click through to from an advertisement optimized to achive the desired action from the potential customer)

7. Think about your creative pitch and refine it.

The AdWords concept is simple. You create ads that Google shows alongside regular search results. Your ads appear when somebody searches for keywords with which you have told Google you want to be associated.

The confusing part about AdWords is that Google doesn't charge a set price for ads. Instead, the more you bid compared with others who have bid on the same keyword, the more likely your ad is to appear near the top of the sponsored links. BUT, Google also looks at how many people click through on each of your ads.

This is great for them as it maximizes their income but means we all have to work harder than in a simple auction. For example, if you set a maximum bid of 25p for the word widget, and the next highest bid is 50p but they have a click through rate (CTR) of 15% and they only have a CTR of 5% from whom does Google earn more?

For every hundred impressions you give them £3.75 and the competition only £2.50. But it doesn't stop there because your and their CTR might vary dependent on your page position or time of day or day of week and has to be compared with all these (and more things, such as your total budget) for other advertisers too. So Google does a lot of calculating and we have to do the same. By the way, Google rarely charges you your maximum bid but is 'content' to maximize its income!

Since you cannot directly control your click through rate and position managing AdWords is a big challenge and can consume a great deal of time. And If you do not manage AdWords campaign effectively you could waste a lot of money.

So, its all great stuff but how do you make it work? Well here are 10 key things to think about:

1. Decide on your budget and maximum cost per click. Never commit substantial funds until you know basic results.

2. Decide where you are going to show each campaign - understand the difference between the search and content networks

3. Research your keywords in detail - understand what people actually search for and look at the keyword matching options

4. Group similar keyword themes together in manageable numbers

5. Make sure you think about the offers and calls to action you have and test them constantly to find the best result by product, service, keywords group etc.

6. Make sure you are constantly testing the contender v the champ in your actual advert to improve the results

7. Make sure the landing pages tell the whole story and are 'easy to action' i.e. fill in the form, make the purchase etc with minimum hassle. Think about applying for Google Website Optimizer. This allows you to test changes in the website content of your pages in order to determine what will be most effective in getting conversions. You choose what parts of a page you'd like to test and Google will run experiments to help determine which content on your site users respond to best.

8. Google Analytics tells you how visitors found your site and how they interact with it. You can compare the behaviour and profitability of visitors who were referred from each ad and keyword. Track your detailed results daily using the analytics tool. Understand the goal and funnel process to get more leads, sales.

9. Think about AdWords Editor, which is a free, application that can be downloaded for managing your account on your PC rather than via browser. If you have a large number of campaigns or keywords AdWords Editor can save you time and help streamline your workflow.

10. Decide whether you / your company has the skills and time to optimize you AdWords campaign or whether you are best getting professional help.

Effective Google Adwords

2008-08-28T03:15:00.000-07:00

Tips To Writing Effective Google Adwords

2008-08-28T03:14:00.000-07:00

These tips will help you create ads that generate higher click through rates, and lower cost per click.

1. Target The Right Audience

Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.

2. Refine Your Keywords

Use square brackets "[...]" around your keyword/s.

For example:

[google]
[google adwords]

Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.

The ad will not show for searches that include other keywords. In our example, this would be for searches such as "google search," or "google news."

3. Test Multiple Ads Simultaneously

Always test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test.

Find out which one produces the higher click through ratio. Then replace the weaker performing ad with a new one.

Continue this process in your never-ending quest to get the highest click through ratio possible.

4. Track The Return-On-Investment Of Each Ad

Google tracks the click through ratio of each ad. But it doesn't track the conversion ratio.

Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.

5. Include Targeted Keywords In Your Ad

Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.

When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user's attention. For this reason, ads with searched keywords usually perform better than ones without.

6. Sell The Benefits

Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.

7. Include Attention Grabbing Words In Your Ad

Start your headline with an attention grabbing word. For example, "Free:, New:, Sale:, etc." Make sure you stay within Google's editorial guidelines
[https://adwords.google.com/select/guidelines.html].

8. Use Words That Provoke Emotion & Enthusiasm

Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response.

Here are some examples of power words:

free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.

Here are some examples of call-to-action phrases:

* Buy Today - Save 50%
* Download Free Trial Now
* Sale Ends Tomorrow

Make sure the phrase specific to your business, otherwise Google may reject the phrase.

9. Sell Your USP (Unique Selling Proposition)

What makes your product or service better, or different, from the competition? Spell them out in your ad.

For example, one of Amazon.com's first taglines was "Earth's Biggest Bookstore." That's a powerful USP!

10. Link To Relevant Landing Pages

If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.

11. Remove Common Words

Remove common words, such as "a, an, in, on, it, of, etc." Remove every word that does not absolutely need to be in the ad. Make every word count.

12. Deter Freebie Hunters

Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.

This may reduce your click through ratio, but that's OK. After all, you're not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers.

Conclusion

Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.

some more tips for you

2008-08-28T03:13:00.000-07:00

If you're new to Google Adwords, these are keyword-based sponsored ads which appear as the top two listings, or down the right-hand side of a Google Results page. Google charges the advertiser a fee (ranging from 5 cents, to tens of $) each time someone clicks on the ad.

In Adwords, you are permitted one line for the headline, not to exceed twenty-five characters, and two lines for copy, not to exceed thirty-five characters. That is all! This takes into account spaces that count as a character. To many, short means simple, correct? No true! A writer will tell you that it's much harder to write short content compared to wordier, long content. In short content, every word must make a strong impact. This compact writing will create better search and traffic results.

Google Adwords space has little room for garbage. A well-written Google Adwords ad is approved faster by Google. Plus, Google ads that are written with purpose have better click-through rates and better responsive visitors. Astonishing how 3 lines of about 70 characters has such power!

Snug Adwords request the reader to carry out an action. Also, optimized keywords and phrases in an Adword serve other purposes. When you know why you picked certain keywords, you can anticipate the best results.

Fantastic copy for a Google Adword won't happen in a snap.

Ten tips to make it happen are offered below:

1. Use the inverted triangle method of writing to brainstorm copy. Start with what you most want your visitors to grasp. Put that into in copy that holds meaning for your target audience in a language that is understood by them. Use the following tips to trim your copy.

2. Copy moves the reader to click-through. Use power words, benefit or attention-grabber. Start with two columns. In the first column, list a feature. Then, in the next column, list a benefit of the feature.

3. Put only truth into attention-grabbers. Don't say its "free" if a catch is involved. Follow Google guidelines carefully (https://adwords.google.com/select/guidelines.html).

4. State your point right away. The Internet will bring customers who want what you offer directly to you. The best headlines stand out because they say exactly what the customer wants.

5. Split-test the power of keywords on Google Search results. Also, test your versions and make changes to ads that perform poorly. A one-word change can pick up your click-through ratio immensely. Very poorly performing ads will be dropped by Google.

6. Square brackets around keywords and customizing headlines are some programming tricks for an Adwords. Any keyword matches from a search will be highlighted in the Google ad if you bracket the keyword. A dynamic headline is customized to change according to searches. For instance, by using "Keyword:" in brackets in the headline followed by difference search terms, those terms will be displayed as the headline. An example is [Keyword: Writing Effective Google Adwords].

7. Cut out unnecessary words like a, an, in, on, it, of, etc.

8. Boast what makes you stand out or unique. Can you offer something for a percentage less or better than competitors?

9. Get rid of freebie seekers by putting the deals or discount at the end of the ad.

10. Call-to-action words contain energy and emotion. These power words and statements should fit your service or product. Common power words are enhance, discover and these.

Tight writing comes from identifying exactly what you want your customer to do with the information you provide. Not only will your click-through rate improve but also your self-monitored conversion ratio should improve when you make AdWords work in your favor.

Tips For Writing Effective Google Adwords

2008-08-28T03:12:00.000-07:00

By Riki Trafford

If you're new to Google Adwords, these are keyword-based sponsored ads which appear as the top two listings, or down the right-hand side of a Google Results page. Google charges the advertiser a fee (ranging from 5 cents, to tens of $) each time someone clicks on the ad.

In Adwords, you are permitted one line for the headline, not to exceed twenty-five characters, and two lines for copy, not to exceed thirty-five characters. That is all! This takes into account spaces that count as a character. To many, short means simple, correct? No true! A writer will tell you that it's much harder to write short content compared to wordier, long content. In short content, every word must make a strong impact. This compact writing will create better search and traffic results.

Google Adwords space has little room for garbage. A well-written Google Adwords ad is approved faster by Google. Plus, Google ads that are written with purpose have better click-through rates and better responsive visitors. Astonishing how 3 lines of about 70 characters has such power!

Snug Adwords request the reader to carry out an action. Also, optimized keywords and phrases in an Adword serve other purposes. When you know why you picked certain keywords, you can anticipate the best results.

Fantastic copy for a Google Adword won't happen in a snap.

Ten tips to make it happen are offered below:

1. Use the inverted triangle method of writing to brainstorm copy. Start with what you most want your visitors to grasp. Put that into in copy that holds meaning for your target audience in a language that is understood by them. Use the following tips to trim your copy.

2. Copy moves the reader to click-through. Use power words, benefit or attention-grabber. Start with two columns. In the first column, list a feature. Then, in the next column, list a benefit of the feature.

3. Put only truth into attention-grabbers. Don't say its "free" if a catch is involved. Follow Google guidelines carefully (https://adwords.google.com/select/guidelines.html).

4. State your point right away. The Internet will bring customers who want what you offer directly to you. The best headlines stand out because they say exactly what the customer wants.

5. Split-test the power of keywords on Google Search results. Also, test your versions and make changes to ads that perform poorly. A one-word change can pick up your click-through ratio immensely. Very poorly performing ads will be dropped by Google.

6. Square brackets around keywords and customizing headlines are some programming tricks for an Adwords. Any keyword matches from a search will be highlighted in the Google ad if you bracket the keyword. A dynamic headline is customized to change according to searches. For instance, by using "Keyword:" in brackets in the headline followed by difference search terms, those terms will be displayed as the headline. An example is [Keyword: Writing Effective Google Adwords].

7. Cut out unnecessary words like a, an, in, on, it, of, etc.

8. Boast what makes you stand out or unique. Can you offer something for a percentage less or better than competitors?

9. Get rid of freebie seekers by putting the deals or discount at the end of the ad.

10. Call-to-action words contain energy and emotion. These power words and statements should fit your service or product. Common power words are enhance, discover and these.

Tight writing comes from identifying exactly what you want your customer to do with the information you provide. Not only will your click-through rate improve but also your self-monitored conversion ratio should improve when you make AdWords work in your favor

12 Tips to Writing Effective google Adwords

2008-08-28T03:11:00.000-07:00

1. I would say, be very patient and be ready to lose money before making some. The point is, even with the best techniques, you need to lose some to win some.
2. Ignore what everyone else is doing - bid the amount that makes YOU the most money, whether that puts you 1st, 5th or 55th
3. Narrowly focused ad groups, each one a variation of a single keyword.
4. Go for misspelled keywords and keywords written as one (i.e cheaphotels instead of cheap hotels). There is lots of traffic for these type of keywords at only a fraction of the cost.
5. Pick keywords that don’t cost more than they are making you! Track your clicks very carefully and ad groups as much as possible.
6. Always track keyword conversion, and split-test both your ads and your landing pages.
7. Highly specific long tail keywords, divided into very tightly focused ad groups.
8. Extreme relevance between keywords, ad text and landing page content (This works if you are an affiliate marketer).
9. High quality landing page with loads of content, bearing links to and from sites which rank high for the keywords in organic search results.
10. Continual experimentation for optimization - even if killer results are already being observed.
11. Use dynamic ads: they help increase the CTR considerably, thereby bringing down the cost.
12. Trial and error to see what makes most money for price paid is always best.

Writing Effective Google Adwords

2008-08-28T03:10:00.002-07:00

So today I want to share with you top ten tips to traffic . This top ten tips list is about writing effective AdWords copy. The text in your ad matters because it’s your only chance to get the searchers valuable attention. So here’s my top ten tips for today.

1: Use keywords in your ad copy.
The search term that triggers your ad are bolded and draw attention. It seems obvious but this is the number one missed opportunity I see in my clients home made adverts.

2: Use small ad groups and many ads. Then continually optimise them.
A smaller ad group wll trigger more relevant ads. Google shows the ads that work best more frequently so you know which ads work and you can make assumptions about why, then test them with new ads (just don’t replace the copy of poorly performing ads for your new test. They won’t be shown if Google is optimising).

3: When optimising, you should write new ads with the highest performing keywords in them.
See point one. When your highest performing keywords are in bold in your ad text, you’re more likely to get clicks.

4: Think about your customers benefit.
You’re not writing an ad for yourself. You’re writing an ad for your potential clients. What do they want that you can offer? Tell them in your ad text.

5: Call to Action
If someone is reading your ad, they are giving you attention. Do something with it. A Call to Action is an advertisers term meaing tell them what to do. Tell them to visit your site, to look at it, to think about what you want them to think about. Whatever you do, don’t just talk about your product, give the reader something to consider.

6: The title matters.
It’s the biggest text in your ad. Make it compelling.

7: Have an efficient landing page.
This is more about your quality score. If you’ve taken my suggestions above your ad copy will be high quality. Make sure your quality score is great so your ad gets seen.

8: (display) URL Matters.
I like to write my display URL with the top level domain and the benefit. Like “theoddoneout.com.au/adwordsblog” tells people exactly what they get when they click on my ad. If possible your benefit should be what they are searching for, see point 1.

9: Really, it’s all about the Keywords.
I have to repeat this. Make your ad groups small and your keywords relevant. Work 5 times harder and longer and get your ad groups down to individual product level. I guarantee your quality scores will improve and your click through results will skyrocket.

10: Questions.
Ask a question in one of your ad copies (see point 2). Sometimes it won’t work but with one of my automotive customers the conversion rate is 5 times higher with a question in the ad copy than without. Numbers don’t lie.

(BONUS) 11: a theory that SEO optimised landing pages give higher quality scores.
tested it (and I’m thinking about how to test it). If anyone would be willing to let me test their AdWords campaign with 2 landing pages, 1 optimised, 1 not, I’d happily do it at no charge. Leave a comment if you’re interested in talking about this!

12 Tips To Google Adwords

2008-08-28T03:10:00.001-07:00

1. I would say to make sure you get inside your customers heads.
for example…
There are a few types of visitors…
The browser. The buyer. The person who wants freebies.
The browser is interested in something to do with a particular product, but isn’t sure if they want to buy. The buyer is searching on laser targeted keywords, usually keywords with the brand name in them and the guy who wants freebies is the kind of jerk that looks for anything that is free (or in marketing, buy through his own affiliate link).
Let’s take the example ‘Dog Training Guides’. Many affiliate marketers bid on that term, but I don’t. Why? Because visitors are likely to type that into a search engine, come to a review site with the ClickBank product ‘Sit Stay Fetch’ ranked #1. Afterwards, the visitor types in ‘Sit Stay Fetch’ into Google and ends up purchasing from one of the sites that appears for that term. So basically, the site advertising on the keyword ‘Dog Training Guides’ has practically given a sale to the guy promoting ‘Sit Stay Fetch’ under the term ‘Sit Stay Fetch’.
Here’s a few things you should know…
IF YOU ARE NOT MAKING SALES
If you are not making any sales at all then you do not have a crowd that is hungry enough. OR, you are presenting a hungry crowd the wrong product. So in the end they don’t buy from you.
IF YOU ARE MAKING SALES BUT NOT PROFIT
If you are making sales but not profit then the vendor’s product is decent but they may not be giving you enough commission. OR, you simply just need to delete your non converting keywords.
IF YOU ARE MAKING INCONSISTENT SALES
This is very common with Marketing products where the market is fickle. You need to find out where your traffic is coming from.
2. The one thing I haven’t seen mentioned yet (and maybe because I am in a local service industry, not a national retail site) is use lots of negative keywords to keep away non-customers and drive up your CTR.
I’m a psychotherapist, and use negative keywords like “free” “book” “association” to keep people who wouldn’t be interested in my ad, or who I wouldn’t want to spend my $2-$3 coming to my site.
3. Although it is somewhat tedious, I find that having very specific campaigns is more effective than blanket adgroups.
For example, if you have following products:
a) Product X Basic
b) Product X Small Business
c) Product X Enterprise
I would have 4 ad campaigns. One for blanketing searches on variation of “Product X”. Other 3 groups would be tailored to the specific products. The ad text should be tailored to fit the campaign so it reinforces what people are searching. Helps grab their attention when there are so many other competition ads.
4. I suggest go for a key phrase thats a moderate one. Like if there are 10000 searches for the main key phrase. You go for the one that has abt 3000 searches.. and you’ll get real traffic with lesser investment
5. dynamic keyword insertion:
I have a few ads running with it still, seems to be fine for me. Remember that if the keyword phrase is to long it’s going to use the default phase you use when creating the keyword insertion.
Also, if you’ve set up the position preference for the top 1-3 placements you may not be seeing the ad because it’s still needs approval.
When running with the position preference The best the ad can do is show on the right hand side. If the keyword phase in question shows AdWords ads in the blue above the search results those placements will be considered 1,2, and 3, leaving the right hand side to start at 4. This means your ad will never show until it’s be approved because you have it set to only show if it’s in the top 3 and google won’t let the ad show in that keyword phases top 3.
Not sure if that helps any.
6. Best Way to Lower CPC? The easiest ways:
With adwords, is simple.You must bid high on the beginning, like for the top or second position.
This way you will get more clicks (although more expensive) but you will rank better on relevancy, and quality score.
After just a few days you will check that the minimum bid needed for a specific keyword had been lowered. For instance, let’s say you advertise on the keyword youtube. You would want to deactivate content network ads this time…
Now let’s say that the youtube keyword minimum bid is 1 dollar. The guy on the top position is biding about $ 1.5
You shall bid 1.55 (leave some cents margin) for let’s say, 3 or 4 days. At the end of day 3-4 you will see that the minimum bid have dropped to 80 cents. You can now lower your bid to 1.45 and still be in the top position due to quality score.
the whole process repeats itself until the minimum bid for that keyword reaches 20 cents. This way, you can bid 35 cents for that keyword, and still be on the top position, while the other guy is biding 1.50 and in the second place.
I’ve tested this way several times, with all keywords. Working the quality score is very important. Use smaller groups of keywords and ads and monitor closely. Remove keywords and put them into different ad groups if they do not perform to get the good ad groups well positioned. Bid higher initially to get a ‘forced higher CTR%’. Then gradually lower your bids and hope that your position maintains. But this might take weeks to slowly lower it till you’re paying real low bids & still getting good positions.
One trick is really to tweak your Adcopy to make it look interesting. There have been documented examples, that between a well-written ad vs a unique ad, usually the unique ad wins. (not across all markets!)
Eg:
Auto Loan Quotes
Get Your Auto Loan Quotes Here.
Fast. Free. Instant Approval.
yourdomain.com
v.s.
Auto Loan Quotes
.
Free Quotes - Get Them Here.
yourdomain.com
This is just an example of how ‘white space’ can be used, and I have seen people with CTR in excess of 10% for ads like this. But if you’re focusing on conversions rather then CTR%, then forget this altogether as they are probably not pre-qualified traffic.
Improving CTR & Conversions
7.) Use the core/parent adgroup keyword three times in the ad text and display URL.
8.) Bid on all three match types for every keyword/keyphrase: broad, phrase, and exact. (This will get you more clicks for your money).
9.) Bid higher on terms that have been converting well.
10.) If continual ad performance improvement is one of your goals, on campaign settings, change Ad Serving to “Rotate: Show ads more evenly” from the default “Optimize: Show better performing ads more often. Then A/B split test your ads.
11.) Sign up for LowerYourBidPrice’s Winner Alert’s, letting you know which ad wins statistically without having to manually check every adgroup all day long.
12.) Use a relevant call to action in your ads (Avoid clichés such as “Click here.” which won’t be approved by Google anyway).

Adword Tip

2008-08-28T03:09:00.001-07:00

Driving the website’s traffic towards a name and email address capture page is a great benefit to the website. These could be done by offering free, high quality content in the form of e-book or mini course or bonuses before moving the customer to the sales page. Usually, when high quality content is provided free it would end in sale. Even if it does not immediately, with the email of the potential customer we can follow up for a sale for days, months or even years.

Adword Tip

2008-08-28T03:08:00.001-07:00

The higher up the search ladder you go, the more potential clicks you will receive since the searcher will see your ad first. This creates an upward spiral which if you can get on the right side of with relevant ad copy from the beginning, you’ll end up paying less per click, and getting more clicks on your ad for the same daily budget.

Click Thru Rate is one of the determining factors to quality score, and hence the success of your campaign. As you can tell by now, writing the best and most relevant ad copy to achieve such high clicks is key. The most important part of writing a good Google Adwords ad is the headline.

The most important part of your Google Adwords ad copy is the headline. A poor headline can make or break an adwords campaign and leave you way out of pocket. Five times as many people read the headline than they do the description lines and display URL, so unless your headline captures the browser, your adwords ad won’t get clicked on.

The simplest way to write headlines is to include the keyword in the headline every time.

When you know every adwords tips and how adwords works you may ask “How the hell I can write a successful ads that clicks and make a sale”. That is one of the most important factors in Adwords, having a good headline that clicks and the most difficult one (for me at least!). Testing and researching over the net I have found many good tips that most affiliate marketers will not reveal.

Use questions that arouse curiosity or interest

. For instance, you can say Want to make $10,000 in one hour?
You can also offer instructions.. Cure the cold in five simple steps, or How to keep your PC virus clean, would be interesting.
Tell a story. There’s nothing better to spark interest than to appeal to your audience’s sympathy or empathy. Tell them a story like How I made $10,000 in one hour, or I lost 50 pounds in two weeks.
Divulge information. Claim something that only you know, such as The Mystery of Google AdWords. People will notice this, especially if they want to learn more about what you have to offer.
Claim unbelievable stuff! People will be intrigued with Make $10,000 in one hour or Keep thin without exercise. You can make it as absurd and unbelievable as possible, and people will surely notice!
Create (and maintain) trust. The web is all about trust these days. Recommended by the Queen, would be good.
Compare People love to go for what’s better. You can say cheaper than Wal Mart or better than Coke. If you are promoting a product that their competition is a big well known company compare it in your ad. For example you are selling a book from a bookstore that is not well-known in the market compare it saying something like this: Amazon vs X name, and say in a few words the one key comparison why x-name is better than amazon
The Three Dots: Mindvalley Labs found this and was the first to publish it. They made a comparison about adding three dots in the final phrase of each ad, and it worked very well. Why it worked so well this method? it naturally tells people that there is more information waiting behind the add.
Tiny changes: Small changes can make a huge impact in CTR. Even a word can make your ads to boost in CTR. Again, Mindvalley Labs found this they had the word “Changes” into their ads and they changed to the word “Change” and that tiny change alone resulted in a 180% increase in the Click-Through-Rate.

Mindvalley folks explained why “Change” and “Changes” can cause such a big conversion difference:

The word “changes” insinuates AUTOMATIC change. The word “change” implies the act of doing something yourself. For example, if you were advertising a tool for cleaning for your dog:

“Dog-Clean-O-Matic Washes Your Dog Spotless”

Makes the reader see the machine as an automatic tool. Toss your dog into it and voila - the animal’s now spotless. You don’t have to do any dirty work.

On the other hand:

“Dog-Clean-O-Matic: Wash Your Dog Spotless”

Makes it seem like the machine requires YOU to do manual labor. Perhaps it nothing more than a fancy new kind of fur brush.

This distinction is important depending on the product you’re selling. In the ad above, we’re selling a relaxation CD: perhaps this is why the word “Change” relates better to the audience. They want to be in control when they go through this relaxation process. The word “changes” perhaps implies something where the participant losed control - as in hypnosis. It could be intimidating.

For other ads - in the case of software for example - I have seen the word “changes” work better. This could be because, for software, we want stuff that does the work for us automatically.So try testing both phrases on your ad.
The Power of The “Secret” Keyword: One of the power headlines keywords is the word : Secrets and this resulted a huge boost in CTR +200%!
“You Need To” a powefull keyword: Another powerfull keyword is “You Need To” it usually makes people clicks less (people don’t like to be ordered) but the convertion is higher because you are visitors what to do. If they want to do it they will click on your ad.
Keywords in Different orders: If you have an ad group X and a keyword Y will not always work if you use the headline for the keyword Y. Using other extra keywords in the title will work much better. This testing will show you that the keyword Y is “Meditation Music” and mindsvalley used in the title as well but adding extra keywords in the title “Music for meditation” worked much better and if you analyse it is the same keyword but in diffirent order.
Capitalization: This is one of the most important tip and the easiest one. Capitalize every keyword in your ad but do not capitalize the words: “in”, “and”, “on”, and those 2 words like “up”, etc… This small but powerfull tip can boost your CTR for 80%.
Repetitive keywords: Repeating words in your ads can decrease your CTR and Conversion. In this example (taken from Mindsvalley “again”) shows that they repeated two keywords in the same ad, one in the title and one in the description “Start to”. Then they changed the title from “Start to” to “Learn to”. This tiny change boosted their CTR to +36%. Learn from this that with Google adwords there is no limit to optimize your ad even tiny changes.
Think as a Google searcher: Think as one of the visitors that want to search for the keyword that you are advertising. If you are advertising the keyword “Fat loss”, what you are willing to find? I assume that something “How to loss fat”, so the user wants to learn how they can loss fat. Add in your ads “Learn How…” depends in what kind of services, product or site you are promoting. Keep splitting ads and testing to see which ad will work for you.
The Keyword: Free: The free keyword is one of the most powefull keywords that you can add in your ads if it works with what you are advertising. If you are advertising a product, service or site that give you something free is a MUST to add it on the ad, your CTR will boost up for sure. This is an example from MindValleyLabs:
Stay away from “Buy” in headlines: Many adwords advertisers believes in this, putting away the word “Buy” in the headlines. It seems that users automatically put an X in your ad when they see the keyword “buy”. In this case is good to add instead of buy, just the company name, product name or service name. For example, if you want to promote a fat loss product which is called XYZ, it will be good to just add XYZ as your headline and in the description line add the scary word “buy”.
Feel the power of “Download” keyword: Anyone tested the Download keyword in your description or headline? This is a powerfull keyword to add in your ads. Why? The keyword download might give people the idea that they can get something very fast
Time, Time & Time: You know that most search engine users are lazy and they want to find what they want as soon as possible. So let’s play with keywords that means times: “Today”, “Now”,…
The Power of “Exposed” Keyword: Adding this little keyword in my headline increased my CTR by 150%. The keyword “Exposed” is a very showy word. I tried this keyword when I am promoting a product review so I add something like this: Product name review Exposed or Product Name Exposed. You can use it in many different ways…
Include Targeted Keywords In Your Ad: When you create an ad group, the best practice is to use one or two keywords which are similar so you can add those keywords in your headline and description. Adding the targeted keywords in your ad is one of the most important things you need to do. I always add something like this: “Targetted Keyword” + Powerfull keyword (which some are mentioned above, as free, exposed…).
Sell The Benefits: This is another “old” or “classic tip” that most of the e-books recommends, adding benefits and telling the user why your ad is better than your competitors. Here are 3 examples so you can understand better about the benefits which is important:

Example #1:

This is a good example of Weight loss, the benefits are “Lose 15 lbs in 3 weeks” and as mentioned before the advertiser also add time “Quick”. Also remember the #5 tip? “Claim unbelievable stuff!” You can make better adding “40 lbs in 3 weeks”.

Example #2:

Here the benefit is: “Absorb 28% of fat…” That is in the same niche as the first example but different benefit. So if you are searching for weight loss which benefit is the best?

Example #3:

From a different niche, check that the benefit is in the second description, and the first description give the features of the product: “Free 3 months hosting, No setup fee” that I can call it a good benefit for those that are searching for a webhosting solution. Check also that they used the powerfull keyword “Free”.
Remove Common Words: Remove common words, such as “a, an, in, on, it, of”, etc. Remove every word that does not absolutely need to be in the ad. Make every word count.
Try to stay away from freebies hunters: I mentioned above that is good to have the keyword “Free” but when your product does not offer anything for free. Try to put away the users that wants free stuffs adding the price of the product. You will receive a lower CTR but we are here to make a sale and not just traffic.
Call-to-Action Phrases: This is important also depends on which niche you are, that’s why testing is the best thing you can do. Some of the call-to-action phrases: Buy Today (again adding time) - Save 50% - Download Free Trial Now (adding 3 powerfull keywords: download, free and now) - Sale Ends Tomorrow (adding time) - Subscribe - Read - Download Now - Sale Ends Tomorrow . You can see that every step can be mixed with all the tips mentioned above.
The Power of “How to” keyword: The keyword: “How to” is another powerfull keyword, in my researchers have shown that using this little keyword can increase your CTR.
Including your company name in the headline (bad advice): The idea behind this is that you are repeating your company name in the headline as well as the URL. These ads have nearly zero clickthrough unless you are a well-known brand name (such as Target, Orbitz, Expedia, and so on).
Price in case is competitive: If the product that you are advertising is highly competitive in words of price. Add the price in the description of your ad. Sometimes, it works adding the price in the headline after the main keyword that you are bidding.
Research your niche advertisers: Another general tip or kind of research to know which ads works. Go to google and put the keyword that you want to advertise. Check who are at the top and see how they wrote their ads save it and after 2 hours or 1 day, check again and see who are at the top again, if there is any new advertiser save it do this for 1-2-3-4 weeks as many as you want (if it is longer, will be better) and if you see that there are ads at the top from day 1 you will conclude that those ads are the most usefull ads and the advertiser is really getting results from them. Take a look at the ad and see what are the “key” points that make this ad a good quality ad, make your ads based on the “key” points of your research (in your market). Clear your cookies and temporarly files every time you want to refresh and do the research.
Friendly Competition: If you have a friend, family member, employee.. that is interested in the product you are promoting or a friend that really knows about the product and he search about it. Ask them to write an ad for you and test them. You can possible see that ad looks terrible but test it and you can see the results.
Endorsements and Testimonials: These are a powerful form of persuasion. If your product has been written up in a name-brand magazine such as InfoWorld try including that information in your ad: Ranked #1 in Security by InfoWorldâ. This is a very powerful technique for increasing ad clickthrough rates.

Super-Phrases to use for adwords ad-copy headlines!

Astonishing, Instant, Discover, Breakthrough, Critical, No-holds-barred, Unique, Urgent, Unbeatable, Innovative, Incredible, Enhanced, Electrifying, Guaranteed, High-Voltage, Phenomenal, Revealed, Revolutionary, Secrets, Time-Sensitive, Trailblazing, Ingenious, Pioneering, Proven Techniques, Step-By-Step, Unforgettable, In-Depth, Invaluable, Irresistible, Powerful, Shocking, Spectacular, Unlimited, How-to, YOU, Super, Tactics, First, Booming, Amazingly, Appetizing, free, cheap, sale, special offer, time limited offer, tricks, tips, enhance, fact, learn, at last, free shipping,

49 Tips on Adwords

2008-08-28T03:06:00.000-07:00

Those tips on adwords have been re-collected from forums/sites, as well as my own experience. If you have new ones, please share it with us and let’s create the best adwords tips on the net without buying those useless e-books.

Note/Advice: Some people will not agree with those tips, If you are one of them please comment and say which tips you don’t agree and why.

32 Useful AdWords Tips for Intermediate to Experienced Users: This have been posted by seostew At digital forum. Please note that the copyright goes to this guy. I did not found any site that he is promoting so I can give a backlink to him.

1. I would say, be very patient and be ready to lose money before making some. The point is, even with the best techniques, you need to lose some to win some.

2. Ignore what everyone else is doing - bid the amount that makes YOU the most money, whether that puts you 1st, 5th or 55th

3. Narrowly focused ad groups, each one a variation of a single keyword.

4. Go for misspelled keywords and keywords written as one (i.e cheaphotels instead of cheap hotels). There is lots of traffic for these type of keywords at only a fraction of the cost.

5. Pick keywords that don’t cost more than they are making you! Track your clicks very carefully and ad groups as much as possible.

6. Always track keyword conversion, and split-test both your ads and your landing pages.

7. Highly specific long tail keywords, divided into very tightly focused ad groups.

8. Extreme relevance between keywords, ad text and landing page content (This works if you are an affiliate marketer).

9. High quality landing page with loads of content, bearing links to and from sites which rank high for the keywords in organic search results.

10. Continual experimentation for optimization - even if killer results are already being observed.

11. Use dynamic ads: they help increase the CTR considerably, thereby bringing down the cost.

12. Trial and error to see what makes most money for price paid is always best.

13. I would say to make sure you get inside your customers heads.
for example…

There are a few types of visitors…

The browser. The buyer. The person who wants freebies.

The browser is interested in something to do with a particular product, but isn’t sure if they want to buy. The buyer is searching on laser targeted keywords, usually keywords with the brand name in them and the guy who wants freebies is the kind of jerk that looks for anything that is free (or in marketing, buy through his own affiliate link).

Let’s take the example ‘Dog Training Guides’. Many affiliate marketers bid on that term, but I don’t. Why? Because visitors are likely to type that into a search engine, come to a review site with the ClickBank product ‘Sit Stay Fetch’ ranked #1. Afterwards, the visitor types in ‘Sit Stay Fetch’ into Google and ends up purchasing from one of the sites that appears for that term. So basically, the site advertising on the keyword ‘Dog Training Guides’ has practically given a sale to the guy promoting ‘Sit Stay Fetch’ under the term ‘Sit Stay Fetch’.

Here’s a few things you should know…

IF YOU ARE NOT MAKING SALES
If you are not making any sales at all then you do not have a crowd that is hungry enough. OR, you are presenting a hungry crowd the wrong product. So in the end they don’t buy from you.
IF YOU ARE MAKING SALES BUT NOT PROFIT
If you are making sales but not profit then the vendor’s product is decent but they may not be giving you enough commission. OR, you simply just need to delete your non converting keywords.
IF YOU ARE MAKING INCONSISTENT SALES
This is very common with Marketing products where the market is fickle. You need to find out where your traffic is coming from.

14. The one thing I haven’t seen mentioned yet (and maybe because I am in a local service industry, not a national retail site) is use lots of negative keywords to keep away non-customers and drive up your CTR.
I’m a psychotherapist, and use negative keywords like “free” “book” “association” to keep people who wouldn’t be interested in my ad, or who I wouldn’t want to spend my $2-$3 coming to my site.

15. Although it is somewhat tedious, I find that having very specific campaigns is more effective than blanket adgroups.
For example, if you have following products:

a) Product X Basic
b) Product X Small Business
c) Product X Enterprise
I would have 4 ad campaigns. One for blanketing searches on variation of “Product X”. Other 3 groups would be tailored to the specific products. The ad text should be tailored to fit the campaign so it reinforces what people are searching. Helps grab their attention when there are so many other competition ads.

16. I suggest go for a key phrase thats a moderate one. Like if there are 10000 searches for the main key phrase. You go for the one that has abt 3000 searches.. and you’ll get real traffic with lesser investment

17. dynamic keyword insertion:
I have a few ads running with it still, seems to be fine for me. Remember that if the keyword phrase is to long it’s going to use the default phase you use when creating the keyword insertion.

Also, if you’ve set up the position preference for the top 1-3 placements you may not be seeing the ad because it’s still needs approval.

When running with the position preference The best the ad can do is show on the right hand side. If the keyword phase in question shows AdWords ads in the blue above the search results those placements will be considered 1,2, and 3, leaving the right hand side to start at 4. This means your ad will never show until it’s be approved because you have it set to only show if it’s in the top 3 and google won’t let the ad show in that keyword phases top 3.

Not sure if that helps any.

18. Best Way to Lower CPC? The easiest ways:
With adwords, is simple.You must bid high on the beginning, like for the top or second position.
This way you will get more clicks (although more expensive) but you will rank better on relevancy, and quality score.

After just a few days you will check that the minimum bid needed for a specific keyword had been lowered. For instance, let’s say you advertise on the keyword youtube. You would want to deactivate content network ads this time…

Now let’s say that the youtube keyword minimum bid is 1 dollar. The guy on the top position is biding about $ 1.5
You shall bid 1.55 (leave some cents margin) for let’s say, 3 or 4 days. At the end of day 3-4 you will see that the minimum bid have dropped to 80 cents. You can now lower your bid to 1.45 and still be in the top position due to quality score.

the whole process repeats itself until the minimum bid for that keyword reaches 20 cents. This way, you can bid 35 cents for that keyword, and still be on the top position, while the other guy is biding 1.50 and in the second place.

I’ve tested this way several times, with all keywords. Working the quality score is very important. Use smaller groups of keywords and ads and monitor closely. Remove keywords and put them into different ad groups if they do not perform to get the good ad groups well positioned. Bid higher initially to get a ‘forced higher CTR%’. Then gradually lower your bids and hope that your position maintains. But this might take weeks to slowly lower it till you’re paying real low bids & still getting good positions.

One trick is really to tweak your Adcopy to make it look interesting. There have been documented examples, that between a well-written ad vs a unique ad, usually the unique ad wins. (not across all markets!)

Eg:

Auto Loan Quotes
Get Your Auto Loan Quotes Here.
Fast. Free. Instant Approval.
yourdomain.com

v.s.

Auto Loan Quotes
.
Free Quotes - Get Them Here.
yourdomain.com

This is just an example of how ‘white space’ can be used, and I have seen people with CTR in excess of 10% for ads like this. But if you’re focusing on conversions rather then CTR%, then forget this altogether as they are probably not pre-qualified traffic.

Improving CTR & Conversions

19. Use the core/parent adgroup keyword three times in the ad text and display URL.

20. Bid on all three match types for every keyword/keyphrase: broad, phrase, and exact. (This will get you more clicks for your money).

21. Bid higher on terms that have been converting well.

22. If continual ad performance improvement is one of your goals, on campaign settings, change Ad Serving to “Rotate: Show ads more evenly” from the default “Optimize: Show better performing ads more often. Then A/B split test your ads.

23. Sign up for LowerYourBidPrice’s Winner Alert’s, letting you know which ad wins statistically without having to manually check every adgroup all day long.

24. Use a relevant call to action in your ads (Avoid clichés such as “Click here.” which won’t be approved by Google anyway).

25. Here are 13 calls to action verbiage ideas: Browse our store, Submit Your RFP (RFI), See our client list, Free Shipping, Order today, ship tonight. Download our brochure, Free Consultation, Free demo, Free quote, Free Report, Start now, Call 24/7.

26. Make ad display URLs more relevant by adding a slash /keyword. Example Keyword: Red Shoes. www.companyname/redshoes.

27. Make separate ad groups for keyword plurals for better bolding (note YSM bolds plurals in ads, Google does not, unless keyword is plural and keyword in ad is plural).

28. Use prices in ads if:
-Lower than competition
-Competitors are not using prices.
-You are selling highly competitive commodity item in which people
shop on price.
*May reduce CTR, but improve conversion rate by weeding out a certain
percentage of non-buyers.

29. Use specifics in ads: Percentages, names, product specs. Examples: Raise profits by 25%. Cut margins by 20%. Decrease skin oil by 10%.

30. Use quotes & third party endorsements when factual and can be verified by Google. Ebert “Best movie 2007.” Oprah “My top five book.”

31. From time to time use hyphens instead of commas as a slightly less common, and possibly more attention grabbing grammar tool.

32. Use the words New and Free when true and appropriate.
Account Efficiency Techniques and Time Savers

33. Download the AdWords Editor to copy and paste campaigns and adgroups easily (a must before doing #16)

34. Separate & duplicate all campaigns and use one for Google + search partners and the other for the content network so you can see how each is doing from quick bird’s eye view without having to drill into each campaign.

35. Clean out account of keywords with zero impressions after two months.

36. Cross channel all other ppc platforms in order to see clicks and conversions from Yahoo!, MSN, Ask, Miva, Business.com, etc, all from your AdWords interface.

37. Download account info into a csv using the AdWords Editor and send it to Yahoo! and MSN so they can bulk upload it. Do this after thoroughly optimizing the account, so your other ppc platforms mirror the same structure and keywords as your efficient AdWords account.
**Yahoo! is doing this for free just for a limited time because of the platform change. They will accept bulk uploads regularly if you spend 6k a month for three months. MSN only offers you one chance to do this. Give them a call and get the details.

Optimizing & Cutting Untargeted/Wasted Clicks

38. Incorporate account wide and adgroup negative keywords by studying raw query strings which trigger your ads and eliminating non-relevant terms.
Increase Targeted Local Traffic

39. For every campaign, duplicate it. Have one campaign that is manually geo-targeted for generic key terms/phrases and the other campaign for the same terms but with city and/or state added to the beginning or end. Example, one campaign has an adgroup for the key phrase Contract lawyer dallas which shows to all of US, another campaign adgroup had the generic key term contract lawyer, but will only show in Dallas.

40. On the city/state stemmed keyword campaigns and adroups, use the state or city terms in the ad description text for more bolding and higher CTR.
Decreasing Cost Per Click

41. If working with a larger budget, and you plan on constantly improving your ads, bid high to be #1 long enough to allow quality score to continually decrease your cpc.

42. Enable content bids and bid separately for the content network. Typically start ½ - 2/3 lower and bid higher according to conversion rate.
Ad Space Savers

43. Instead of using the word “and” use an ampersand (&). It takes up two less characters and gives you more room to sell.

44. Use certain understood and acceptable abbreviations to save space.
Using AdWords As Market Research for SEO

45.) In the Reports tab, run a keyword report and look at high search impressions (not content targeting) on exact matches. Check for organic competition under those, and put your organic SEO efforts toward those keywords for even more clicks and conversions.

46. Use a savvy analytics supplement to GA and study the raw query strings (GA does not show without special scripts and/or filters) that triggered your Google ads. Use the relevant buffering terms for added SEO as well as specific and relevant keywords for new ads.

47. Keep ads running even when high on organic search for specific keywords. Having an organic listing and an ad has a 1 + 1 = 3 reinforcing each other and increasing the likelihood at least one will be clicked.
Miscellaneous No Brainers

48. Set up at least two conversion codes. This is a no brainier and belongs on a beginner’s list. If you don’t do this, you are flying blind or basing results on the “gut feeling” email leads and incoming calls are coming from ads and web presence.

49. Apply for pay-per-action and use it. Bid according to how much you are currently paying for leads. If you don’t know that, run a keyword report and find out how much you have to spend before a click turns into a lead. This should be simple if you have your conversion codes set up.

Adword Tip in Google

2008-08-28T03:05:00.000-07:00

All of this has been mentioned before here, but I couldn't find a beginners post like this so I thought I'd quickly put one together. I'm sure there's inaccuracies in here, so feel free to pull me up on them (because it will make it more useful for anybody just starting out with adwords and keep me from talking bull) and add your own beginners tips.

1.Don't use broad matching

At least not to start off with. What's broad matching? From the horse's mouth:

“If you include general keyword or keyword phrases-such as tennis shoes-in your keyword list, your ads will appear when users search for tennis and shoes, in any order, and possibly along with other terms.”

With expanded matching it becomes even harder to know when your keywords will show, because Google will pick them algorithmically.

Broad match is usually used by experienced advertisers looking to save time (usually with a long list of negative keywords) or by lazy advertisers, who may not have the time or the inclination to target their campaigns. Broad matching can also be the right way to go for parts of certain kinds of campaign, but wading straight into it can be dangerous.

2.Use dynamic titles

Dynamic titles are easy, they don't cost anything and they usually have a good effect on CTR and conversion rates. The phrase that the searcher uses in their search will come up as the the title of your adword. This saves you having to create an individual ad for each keyword and means that your ad will be more targeted. In the title field of your ad simply put {keyword:your backup title here}. The backup title is in case the search phrase is too long for the title field or if adwords can't display the search for some other reason.

3.Use global negatives

If you're selling something, you don't want people finding your ad if they're searching for free stuff. This sounds obvious, but do some searches and you'll see it happening. Use the word 'free' in your campaign global negatives. You can also use this for other words you don't want to turn up for. Using negative keywords is especially important if you're using broad matching.

4.Turn off content targeting and search network

Do you know where to look at these ads? No. Leave them alone until you feel confident that you know where they'll be showing and that you can make them work – get comfortable with Google first. Conversion rates and CTR's change dramatically for each search property, not to mention content targeted ads. Get acquainted with Google before you move on to the others.

5.Test different creatives and positions

How much of a difference will being in the first position, as opposed to the second, third or sixth position make, for your net profit? The answer is that it depends on your creative, industry and who else is bidding on your keywords. The bottom line is that you should know. Test your creative in each position and work out where it will be most effective, from an ROI point of view. Remember also that the adwords ranking algo works on a CPCxCTR basis (it's actually more complicated than that, but that gives an idea as to why out of two ads with similar CPC's, one will be higher because of a higher CTR)

You can also test your creatives. Write 5 or 6 different ads and set them to run evenly (Google will run the one which preforms best by default, but you can set them to run evenly in your campaign settings). The creative which gives you the highest ROI is the one you should go with. You should probably run this kind of test for more than just a day.

6.Optimise your landing page

The landing page is the page which the person who clicked on your ad will see when they come through to your site. Don't use your homepage as your landing page unless it deals only with selling the product you're advertising. For instance, if you're selling posters, have a landing page for 'flower' posters and a landing page for 'car'. You can even go one better and have a landing page for each poster – so you'll have a page for 'sunflower posters' and 'bmw 5 series posters'.

7. Optimise your creatives

Optimising creatives is another topic entirely – but there are some easy wins (depending on, again, the strategy being appropriate for your campaign): one, for example, is using a keyword specific url. If you're selling Nike AirWalk shoes you might want to set the URL on your creative to display as: www.example.com/nike/nike-airwalk. Keep in mind that this has no relation to the real click through URL – but it looks better than your domain name – and certainly better than a long line of numbers. Keep this relevant however, because otherwise you could cheese people off if they don't find what they're looking for.

Another easy win is to not include superlatives, like 'world's best' and 'most loved product' or ALL CAPITAL LETTERS. Google will just disapprove them. If you do mention a price or something else (like: the UK's best selling mobile phone) then you must back that up on the landing page for the ad.

One of the most important things to remember that the ad copy is one of the most crucial things for making people click through. This sounds obvious, but there are a lot of very bad creatives out there.

8. Track conversion and ROI (Return On Investment)

Track everything. Google will track impressions, clicks and click through rate. Just because an ad has a high CTR doesn't mean that it is making you money! You can use Google's own conversion tracking codes, or you can use your own software. If you don't know how each keyword is preforming – then you won't be able to optimise your campaigns, by turning off the keywords that aren't working and investing more in the keywords which are.

9. Work out your CPA (Cost Per Acquisition)

How much is each sale costing you? Are your Google adwords listings preforming as well as your Overture listings? Your SiteMatch listings? Your offline marketing? You should know how much you're paying for each order/sale/download/enquiry/whatever on each channel – only then will you be able to set CPA targets to work towards and know which channel is best for you.

10. Don't enter into bidding wars

It is easy to get into bidding wars with your competitors. You want to be number one and so does your competitor. The best thing to do is to take a step back, ten deep breaths and consider how important it really is to be in the number one spot. If you can justify it, fine but otherwise: let your competitor be number one, slot into the number two slot and wait. If you have a better product, your clickthrough rate will get you to the top – and you'll still be paying the same as you were in the second position.

More and more people are using automated bidding software. This software will update at a set interval to keep the ad in the desired position. Doing battle with this kind of software is even more frustrating and less rewarding than trying to outbid a competitor.

11. Set a weekly budget and stick to it

When you're first starting out this is really important. adwords is addictive, and like anything else addictive, it can quickly get out of hand. A keyword may convert like nobody's business one day and die the next. Make sure you know a keyword is working (more importantly, know why it is working) before you invest more.

12. Geotarget

Geotarget your ads to the relevant audience. It can be done when you set up a new campaign and in your campaign settings. If you want to show on .com that's fine, but remember that you can geotarget to individual countries and even cities (you can target regions in the US, UK, Canada, France, Germany, Italy, Japan, Spain and the Netherlands). The more targeted users feels that your ad is, the more likely they are to click on it.
13. Organise your campaigns into adgroups

This will make it easier for you to know what is doing well and what isn't – especially a year later. If you're selling shoes have a campaign not just for running shoes, but for Nike, and then an adgroup for each Nike model.

14.Keep a close eye on your competitors

Is your competitor doing something better than you? What keywords do you share with your competitors? Can you discern their strategy? Do they use automated bidding software? Do their landing pages have some magic which you should be emulating? This is the sort of stuff you can find out and the kind of stuff that you need to know.

15. Enjoy it.

Adword Tip Google search

2008-08-28T03:03:00.000-07:00

Adwords is in internet marketers dream that has come true. With only a few dollars and a single ad you can have your first sale in less then an hour. But the problem is most people are paying to much to join the adwords game. Did you know that some of your competitors are paying less than you and getting more signups and sales.

I would like to give 5 tips that will boost your adsense campaign for sure.

1) Target your keywords.

It comes always to my attention that people don’t target their keywords. The more target your visitors are the more likely they will buy. For example poker is not a target keyword. Perhaps the searcher is looking for poker handbooks, poker forums, poker software, poker tips. Let’s say you want to sell a poker guide, it can be yours but you can also pick up some guide written by someone else for example on clickbank. You earn a commission of the sales. Poker gives us 2 pages of sponsored ads, poker course, poker guide or poker ebook gives us only a handful (or less) ads on Google.
Result you will pay less and have a better conversation ratio.

2) Include a price in your ads.

I never set up a campaign and probably I never will where I don’t include a price in my ads. At this point the members who read your ads say, o no, this product is to much I don’t buy it. And mostly they don’t click your ads.
Warning! You will get a lower ctr but a higher conversation ratio.

3) Turn off content targeting and search market.

I know not much adsense users are happy to hear this (and I’m also one of them) however my advice is. Turn of content targeting and search market. I can tell you from my own experience that you will get a better ctr and conversation ratio with your Google adwords if you advertise only on Google itself.

4) Don’t forget to geotarget.

Let’s say you have found out a great affiliate network that sends playstation portables to the users of Canada and the USA. Well I assurance you only include Canada and USA in your campaign. No matter how much visitors you have, if they aren’t from Canada and the USA you won’t earn any money.

5) Usa a call to action.

I would recommend you in the last phrase of your ad, use a call to action.
Yes you don’t have much space with adwords, therefore use it wisely.
An example can be.
- 15% discount act now
- Download now before your competition does.
- Steal it now.
- Don’t wait, but use it.

I hope you have learned something from this adwords tips.

Adword Tip

2008-08-28T03:02:00.000-07:00

1. Use the inverted triangle method of writing to brainstorm copy. Start with what you most want your visitors to grasp. Put that into in copy that holds meaning for your target audience in a language that is understood by them. Use the following tips to trim your copy.
2. Copy moves the reader to click-through. Use power words, benefit or attention-grabber. Start with two columns. In the first column, list a feature. Then, in the next column, list a benefit of the feature.
3. Put only truth into attention-grabbers. Don't say its "free" if a catch is involved. Follow Google guidelines carefully (https://adwords.google.com/select/guidelines.html).
4. State your point right away. The Internet will bring customers who want what you offer directly to you. The best headlines stand out because they say exactly what the customer wants.
5. Split-test the power of keywords on Google Search results. Also, test your versions and make changes to ads that perform poorly. A one-word change can pick up your click-through ratio immensely. Very poorly performing ads will be dropped by Google.
6. Square brackets around keywords and customizing headlines are some programming tricks for an Adwords. Any keyword matches from a search will be highlighted in the Google ad if you bracket the keyword. A dynamic headline is customized to change according to searches. For instance, by using "Keyword:" in brackets in the headline followed by difference search terms, those terms will be displayed as the headline. An example is [Keyword: Writing Effective Google Adwords].
7. Cut out unnecessary words like a, an, in, on, it, of, etc.
8. Boast what makes you stand out or unique. Can you offer something for a percentage less or better than competitors?
9. Get rid of freebie seekers by putting the deals or discount at the end of the ad.
10. Call-to-action words contain energy and emotion. These power words and statements should fit your service or product. Common power words are enhance, discover and these.

Where will my Adds Appear

2008-08-28T02:58:00.000-07:00

When you create an ad placement, advertisers using placement targeting will be able to see it when searching for places on which to display their ads, either by topic, keywords, or categories.

Along with the name and description of specific placements you've defined, each publisher website in the AdSense network is automatically made available to advertisers as a placement where they can target their ads.

PERRY MARSHALL-GOOGLE ADWORDS

2008-08-28T02:51:00.000-07:00

EBOOK DETAILS
File Size: 6.38mb Zipped, 9.86mb Unzipped.
Number of Pages: 205
Format: Adobe Acrobat (.pdf)
Subject: A guide to getting started with and profiting from Google Adwords.
Other Information: Comes with multiple free bonuses including a crash course, a quick start guide and a transcript on how to profit with Google Adwords.

ABOUT PERRY MARSHALL (AUTHOR OF THE DEFINITIVE GUIDE TO GOOGLE ADWORDS)
Perry Marshall is a direct marketing expert. Perry is a published author, sells a number of products offering marketing advice and also offers a marketing and publicity service for a number of companies.

ABOUT THE DEFINITIVE GUIDE TO GOOGLE ADWORDS
Before I begin this review I want to let you know my experience with pay per click (PPC) advertising. I had tried PPC once before reading The Definitive Guide to Google Adwords, based on a recommendation in The Rich Jerk's ebook. However, The Rich Jerk does not cover PPC in a great level of detail and as a result I didn't really have a clue what I was doing. I simply deposited the money in the PPC account, entered all the keywords related to my website that I could think of from the top of my head, created an advert and ran the campaign. Although, I noticed increased traffic and increased Google Adsense earnings - I was losing money, I wasn't tracking my PPC traffic and I didn't know how to improve adverts or keywords. As you can see although I had experience of PPC before reading Perry's guide, I didn't know what I was doing and I would definitely consider myself an Adwords beginner.

In Perry's words, The Definitive Guide to Google Adwords teaches you 'How to Beat the Learning Curve and Generate Instant Web Traffic with the World's Fastest Direct Marketing Machine'. In my own opinion, it is an extremely comprehensive guide to Google Adwords (weighing in at over 200 pages) which takes you from getting started with Adwords right through to mastering the Adwords system. The ebook is split into the seven broad chapters; 'Getting Started', 'Managing the Basics' and 'Making your Traffic Pay', 'Tools, Tips and Tricks', 'Your Questions Answered', 'Improving your World' and 'Further Help and Services.' But how well does Perry explain the complex Adwords system?

Perry begins with 'Getting Started' which is broken down into the following subsections:
- Google Adwords & The Art of War: Thill, Addiction, Obsession Fun!!
- Why Google Adwords is So Important and Why You're Lost Without It!!
- Building a Campaign from Scratch: A Step-by-Step Example!!
- Anatomy of a Real Life PPC Campaign!!
- Your "Getting Started" Ad Content Checklist!!
- How to Advertise in Local Markets!!

In this pretty self explanatory first chapter Perry explains how to get your first Adwords campaign up and running. By far my the most useful section of this chapter to me was 'Building a Campaign from Scratch: A Step-by-Step Example'. For the campaigns I have started this has been my blueprint. Screenshots are included every step of the way and I found it really easy to perform all the necessary research (something I didn't have a clue about beforehand) and then create my first Adwords adverts. When I want to create a campaign I just get this section on screen and then follow it - it really is as simple as that. I also found the 'Getting Started Ad Content Checklist' very useful as a summary to the chapter. My main criticism of this chapter is that Perry recommends certain tools & services that cost a fair amount of money - some of which are pretty much essential to running your Adwords campaign. Having purchased this ebook I wasn't expecting any additional expenditure apart from my Adwords fees so I was a little disappointed with this. However, in general this chapter does a great job and is responsible for improving my understanding of Adwords and getting my first adverts online.

The next chapter is entitled 'Managing the Basics' and covers:
- Campaigns, Adgroups & Keywords: How to Break Them All Down!!
- Keyword Status: How Google Rewards You For Relevance!!
- Andrew Goldman's "Goldilocks Theory of Good Ad Copy"!!
- Expanded Phrase Matching & The Power of Negative Keywords!!
- Turning Solid Traffic from Ultra Generic Keywords!!
- Google Adwords Cheat Sheet!!

This chapter follows on nicely from 'Getting Started' and explains how you can improve the efficiency of your Adwords campaigns. Whereas the main aim of the first chapter is simply to get your Adwords campaign running, 'Managing the Basics' shows you how to organise your adverts, keywords etc, so that they are more relevant. How Google rewards you for relevancy is explained in greater detail by Perry, but in simple terms more relevant adverts get better Click Through Rates (CTRs), lower keyword costs and better positions, so it's definitely in your interests to have relevant adverts. Overall, I found this to be another great chapter. Perry includes lots of sample adgroups as examples to help you learn, and shows you how to improve the relevancy for all of them. I've applied these principles to my own Adwords campaigns (which have been running for a month at the time of writing) and I'm pretty happy with the conversion rates. I know that there's still room for improvement but I'm pleased with the results after one month.

The third chapter is 'Making Your Traffic Pay' and discusses:
- Converting Your Traffic to Sales: The Most Critical Success Ingredient!!
- Your Most Strategic Number!!
- Perry Marshall's Web Traffic Conversion Cheat Sheet!!
- The Importance of Tracking Conversions and Sales!!
- Hands On Conversion Tracking: A Real Life Example!!
- Moving Products Like Hotcakes, But Barely Breaking Even!!
- Using Google's Conversion Tracker!!
- What are Turn-the-Corner Keywords, and Why are They Critical!!
- Value per Visitor and Affiliates!!
- Google's Stricter Affiliate Policy: Why It's Good News for You!!
- The Absolute Paramount Importance of Split Testing!!

With this chapter Perry makes a very good point about Adwords - Your traffic is useless unless you can convert it into customers. The most useful part of this chapter for me was the advice on turning content traffic (Google Adsense) on or off for your Adwords campaign as it's not really something I had considered before. Plus there's a great tip in there which will help you avoid a bidding war and save quite a lot of money, whilst sacrificing only a little traffic. However, my overall impression of this chapter is that it wasn't as good as the previous two. Although it is well written, contains plenty of examples and is easy to follow I found that I didn't learn as much from this chapter. The first two chapters taught me how to set up and manage an Adwords campaign - something I could not do before reading this ebook. With this chapter I already had a general idea of how to write adverts and landing pages that would convert (maybe due to my experience as a seller on eBay), and this chapter affirmed my ideas rather than teaching me any new skills.

Perry then goes on to discuss 'Tools, Tips & Tricks'. This section covers the following topics:
- Google Image Ads: Taking Advantage of Another Great Medium!!
- Site-Targeted Adsense!!
- Tweaking your Account with Google's Bells and Whistles!!
- Cool Tips & Tricks for Generating New Keywords!!
- The Power of Capitalisation!!
- How to Test Your Product Idea Before You Develop Your Product!!
- Special Report: Do Less, Earn More & Live Better!!

This part of the ebook contains a lot of additional information about advertising using Adsense adverts on other people's websites, rather than through the Google search via Adwords. Like with the other sections of the ebook, Perry explains the material well and includes plenty of examples. However, I've not experimented with Adsense as an advertising medium yet, so I can't comment on how effective it is. Perry also uses this chapter to discuss the other tools Google offers Adwords users and offers a few more tips. Again, although this is a good chapter it just wasn't as useful to me as the first two.

After this Perry goes on to answer readers questions in the chapter 'Your Questions Answered':
- What to Do When Keywords Cost $5-$10 per Click!!
- When You're Up Against Stiff Competition: A Tidy Summary!!
- FAQ: Frequently Asked Questions!!

This chapter does exactly what it says on the tin - answers customer questions related to Adwords. Obviously, the value of this chapter is unique to the individual and the problems they are having. In his answers Perry conveys a lot of good information, but most of it can be found in other sections of the ebook.

The sixth chapter is 'Improving Your World' which includes the following subsections:
- An Unusual Application of Pay Per Click!!
- Shade for the Children: Feeding & Clothing Orphans!!

The above are bullet points are two articles by Perry which make up this chapter. Unlike the rest of this ebook these articles are not really instructional but still a good read nonetheless.

In the final chapter Perry goes onto explains sources of 'Further Help & Services' which includes:
- How to Get More Help with Your Campaigns!!
- More Tools & Resources from Perrry Marshall!!
- Epilogue: Restroom Confessions of a Millionaire Marketer!!

The beginning of this chapter contains a list of links for extra services from Perry. Then the epilogue teaches you how to build a list of customers and get backend sales. This was useful information and is a very valid strategy, but it was nothing new to me.

In conclusion, I would definitely recommend Perry Marshal's The Definitive Guide to Google Adwords to anyone who wants to get a foothold in this market. I'm being completely honest when I say I didn't have a clue about how to use Adwords properly before reading this guide. At the time of writing I've run multiple campaigns - some successful, some not - and achieved average click through rates of 1.5% and conversion rates of 20%. There's room for improvement for sure but I now know what I'm doing. I can use the Adwords program to generate traffic and I can convert this traffic into newsletter subscribers. It is a big increase in spending compared with what I am used to, but that's the price you pay for instant traffic. My intention when reading this ebook was to learn how to use Google Adwords to generate valuable website traffic and this ebook gets full marks because that is exactly what it has taught me.

GOOD POINTS
- The detailed step-by-step instructions with screenshots really help. You can implement the information as you read.
- There's plenty of examples which again are a great help. If something doesn't click at first, a different example often aids understanding.
- The ebook is really well written and easy to read. Perry provides just the right mix of instructional information, real life stories and examples, which makes the ebook really enjoyable to read.
- It's great value for money. I've paid a similar price for ebooks which are less than fifty pages in length and quite happily done so. However, with over 200 pages in the main ebook plus all the free bonus Perry really has delivered.

BAD POINTS
- There are additional tools and services which you have to pay for. I wasn't expecting to have to pay more than my Adwords fees.

Adwords Guide

2008-08-28T02:50:00.000-07:00

First, let us have a little background as to who is Perry Marshall and why would you
trust him to teach you about Google Adwords?

Who is Perry Marshall?

Perry Marshall (also known as Perry S. Marshall) has used Internet marketing to
grow a quasi-start-up business 2000 percent, which later sold for $18M. Perry
Marshall had sold millions of dollars of products on the web since 1997, when he
was national sales manager at a hi-tech start-up in Chicago. He started advertising
on Google before most people could do that. His clients’ websites would go from
zero traffic to hundreds or thousands of visitors each day overnight. Since then, he
has become one of a tiny handful of experts on this new advertising medium. Now,
he consults with dozens of companies in software, publishing, manufacturing and
information marketing.

The reasons why you should trust him to teach you about Google Adwords :

He has been in the business of generating more business for years. While
Adwords may be new, direct marketing is not & Perry has been in the marketing &
promotion business for years.

He was one of the first to publish a book on Google Adwords.
As Googles is treacherous at first, it punishes uneducated marketers and
rewards smart ones. So, Perry wrote a 5-day email course to help you beat the
system fast. He discovered how to consistently pay less for your Google traffic than
everyone else – while getting more clicks to your site. You can sample his expertise
with a free e-mail course on Google Adwords and then decide if his expertise will be
valuable to you.
Perry is known as ‘Google Adwords King’. Perry has marketed products such
as ebooks, computer hardware, health products and $50,000 software licenses. His
articles have been published in major electronic and industrial trade journals.
Perry’s products include The Definitive Guide to Google Adwords, The Definitive
Guide to Writing & Promoting White Papers, and The Perry Marshall Marketing
System. The Definitive Guide to Google Adwords is a self-help course on how to
drive more visitors and pay less for each one on the Google Adwords pay per click
advertising program. Now, we shall see as to what is this product and why should
we trust it in detail?

Book Description

The Definitive Guide to Google Adwords is the least expensive of Perry Marshall’s
products, the most down to earth written, and by far the most popular.

It is an excellent ebook and has the fastest way to beat the leaning curve, get new
customers and put more dollars in your pocket. This ebook is 205 pages long and
comes in a password protected PDF format.

The Definitive Guide To Google Adwords arms you with a slew of powerful tools
and ideas, including:

Fast-Start Guide gives a blow- by- blow example of setting up a real Google
Adwords campaign for a real company.
A revolutionary, effective new keyword insertion approach that prevents your
keywords from being put ‘On Hold’ and disabled.
Discover how to get traffic from hundreds of inexpensive keyboards instead
of 10-20 expensive ones and get more visitors for less money.
Several specific strategies for dealing with Google’s “no popup” rule –
methods that are much more effective, and don’t annoy customers.
How to use Pay Per click market intelligence to optimize your web pages to get
FREE traffic from search engines.

Ultimately, this toolkit is not merely about Google. It’s about squeezing the most
dollars and new business from every person who comes to your website. Every thing
you get is real – real companies, real case studies, and real screen shots. You can
flip through the manual and get powerful strategies that you can put to work
immediately in fifteen minutes. It even comes with a 3-page fast-start guide with a
tidy summary of all the best shortcuts.

Contents of the Book

The Book goes on to detail:

A Real- Life PPC campaign
Managing the basics – Keyword Selection, testing & Statistics.
Making Your Traffic Pay – Conversion cheat Sheet, tracking Sales.
Tools, Tips & Tricks – Account Management Tool, cool Tips for keywords, Do
Less & Earn More.
Your Questions Answered – How To beat The Competition, Real Q & A… and
much more.

There are seven main sections in the Book:

Section 1 starts off with getting started and explains how to start your Google Adwords campaign.
Section 2 talks about keywords and the relevant keyword matching types. Here, he talks about how to organize your keywords into various ad groups.
Section 3 talks about ad positioning (the ideal position for your ad), tracking conversions and sales, value per visitor and the very important split testing.
Section 4 is a little section on tools, tips and techniques specifically on keyword generation, improving your ad copy with the use of capitalization and tweaking your campaign.
Section 5 is an FAQ (Frequently asked Questions) section where Perry provides answers to frequently asked questions.
Section 6 and 7 are pretty much bonus areas where Perry talks about using PPC to improve the world by promoting child sponsorship.

Importance of the Book and why it is highly recommended

To sum it up, The Definitive Guide To Google Adwords is an excellent Book and
there are very few that go into such detail on winning Google Adwords techniques.
This Book is more tailored towards the intermediate marketer who has already a
couple of campaigns up and running and would like to improve on them. It really
gives you an edge over your competitors and Perry goes into so much detail that
you really gain a good grasp of the techniques he is teaching.

In the book, Perry Marshall will walk you through the setting up of a campaign, and
show you where the tools are to find good keywords. Then he will show you how to
design a direct-marketing campaign around those keywords. You will also know
how to eliminate false hits that can cost you big money. He will talk a great deal
about writing good ad copy and little tricks that skyrocket your click – through
rates. The only downside is not really a downside at all. It is that this book will take
some thought and time on your part. It is not just something you read and
implement in a day. It takes practice and testing.

In fact, this ebook is the best guide to Google Adwords available. With the best tips
and tricks to get the most from your advertising dollar, it is an essential guide for
the Internet Professionals and perfect for the learners who are looking for the
information at the right price.

This ebook is not for the casual Webmaster. It is for the serious persons who want
to analyze the market and apply a data- driven approach to maximize profits. It is
simple, easy, fast and doubles profits overnight. It is like shooting fish in a barrel. If
there is one expert who really knows his work in terms of helping real-world
marketers refine their sales process for business-to-business, especially
technology, it’s Perry Marshall. Perry Marshall is a gifted teacher and a champion
practitioner. What Perry knows about Google Adwords- and how to build a business
with them- is very powerful. If you really want to drill down and focus on the B2B
space, or get additional advice on how to make Adwords work for you in generating
better-quality leads, then check out for Perry’s ‘The Definitive guide To Google
Adwords’.

The Definitive Guide to Google Adwords

2008-08-28T02:49:00.000-07:00

Description
The Definitive Guide to Google AdWords is a course on how to get more visitors, at minimal cost, by advertising and optimizing Google AdWords pay per click ad campaigns. A fast-start guide gives a blow-by-blow example of setting up a real Google AdWords campaign for a real company, and how to consistently buy clicks for only 5-10 cents on Google. The Definitive Guide to Google AdWords includes 40 specific examples and case studies, including ads, the keywords, bid prices and bottom-line numbers from real companies in ten different industries, including information technology and computers, consumer products, affiliate programs, health care, and books, videos and seminars. You'll also get screen shots of actual Google campaigns, so you get an insider's view of how it really works. You see how their campaigns developed over time, what worked, what didn't work and why.

The Definitive Guide To Google AdWords comes in three versions:

Digital Basic includes instant download in Adobe Acrobat PDF, with 40+ case studies from 10 different industries, real screen shots and Q&A on dozens of topics.
Expanded Version with Bonus Audio Seminars includes the full course in PDF, uncut MP3 audio recording of the killer Internet Traffic Stampede teleseminar on Google Adwords, Advanced Strategies for Making Your Website Pay, Jet Fuel for Google Cash, and The Definitive Video Guide to Google AdWords.
Deluxe, Hard Copy shipped to you with Teleconference Coaching includes the same content as Enhanced version, plus the complete manual and 7 audio CD's via US Mail, access to a minimum of three monthly coaching calls in small-group session with Perry Marshall. Bonus audio: "Advanced Strategies for making your website pay" with Ken McCarthy and Perry's "How to Profit with Google AdWords" Teleclinic with marketing coach Jonathan Mizel on CD. Includes "Jet Fuel for Google Cash" and "The Definitive Video Guide to Google AdWords".

Testimonials
It's simply amazing watching my Click Thru Rate go from 0.3% up to 48.0% in less than 30 minutes. The most important part is, I am beating the competition in cost and better yet finding areas of "no competition". Thanks for such awesome marketing advice, your material is by far the most valuable e-book I have purchased. Your concepts are working for me, and I intend on running this as a service for alot of my web hosting clientel. - John Finney, Host4net.

I bought your Google AdWords course and had many Google clicks heading my way a week later. It looks like I should make about a 20 to 25X return on Google campaigns. -Rob Northrup, Co-Founder, Advanced Extrusion Solutions, Norcross, GA.

I never thought I'd catch myself writing a testimonial for something I purchased on the internet. Up until a few days ago before I purchased the program, I was averaging about 50 clicks a day, paying at least 25 cents each for them. I was lucky to see my ads on the second page and to pay more for clicks was simply out of the question. But after implementing your strategies: 402 Clicks, average CPC of 14 cents, average position of 3.3 with my ads. My traffic is much more targeted so my conversion rate almost doubled. I don't think my first impression of Santa Claus was this good! You've obviously helped me blow the competition away. - Michael Mettie, Simple Streams, The Colony, TX.

Visit the Definitive Guide to Google AdWords website

Find Related / Similar Items In These Categories

Google AdWords

Writing Pay-Per-Click Ad Copy for B2C & B2B Audiences

Placement Performance report

Placement Performance report

Was this information helpful?

You may also be interested in...

Other helpful articles:

Invalid Clicks report

Invalid Clicks report

Impression Share reports

Impression Share reports

tiwarij

rajesht Google Adwords

Generate Highly Targeted Website Traffic

nandhini1612

leomr Google Adwords

tiwarij

A Google Adwords Qualified Individual

neelakshi2412 Adwords

Promote Your Bricks And Mortar Business

preeti3001 Google Adwords

manigs

Multiple AdWords Accounts?

ramoo18 Google Adwords

irshad Adwords

Advantages and Disadvantages

nava0512 Adwords

Adwords To Drive Laser Targeted Traffic

aritrapp Google Adwords

manigs Google Adwords

nazys's Avatar Adwords

neelakshi2412 google

How to Use Google AdWords

neelakshi2412 Adwords

tiwarij How To Get Cheap, Good Quality Clicks

How To Get Cheap, Good Quality Clicks

Their Revenue The Easy Way to increase

How Adwords Affiliate Marketers

banu1812 Adwords

tiwarij manipulating

Google Adwords – Keywords For Success

murali1012 Adwords

tiwarij Google Adwords

preethim Adwords

Google Adwords

Effective Google Adwords

Tips To Writing Effective Google Adwords

some more tips for you

Tips For Writing Effective Google Adwords

12 Tips to Writing Effective google Adwords

Writing Effective Google Adwords

12 Tips To Google Adwords

Adword Tip

Adword Tip

49 Tips on Adwords

Adword Tip in Google

Adword Tip Google search

Adword Tip

Where will my Adds Appear

PERRY MARSHALL-GOOGLE ADWORDS

Adwords Guide

The Definitive Guide to Google Adwords