Tuesday, November 4, 2008

Invalid Clicks report

Invalid Clicks report

You can run a Campaign Performance or Account Performance report to see the number and percentage of clicks that have been classified as invalid and automatically filtered from your account. You are not charged for these clicks, and they do not affect your account statistics. Learn how Google detects invalid clicks.

Please note that data for invalid clicks is only available for reports dated January 1, 2006 to the present, and that this data is not available for hourly views.

Here are instructions for running a Campaign Performance or Account Performance report with information on invalid clicks:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Select the Reports tab.
  3. Click Create a Report Now.
  4. In the Report Type section, select the radio button next to Campaign Performance or Account Performance.
  5. From the View drop-down menu:
    • Choose Summary to see the sum total for each statistic over your selected date range.
    • Choose one of the other options (except for an hourly view) to see statistics broken down by a particular unit of time.
  6. In the Date Range section:
    • Select the radio button next to the drop-down menu to choose a date range for which to view your statistics.
    • Alternatively, select the second radio button and enter your own date range. Note that data for invalid clicks is only available after January 1, 2006.
  7. If you selected Campaign Performance as your report type, you'll see a section labeled Campaigns.
    • Select All campaigns to see statistics for your entire account.
    • Select Manually select from a list if you only want to see statistics for certain campaigns. Click Add next to each campaign that you want included in the report.
  8. Under Advanced Settings, click Add or Remove Columns.
  9. In the Performance Statistics section:
    • Check Invalid Clicks to see the number of invalid clicks filtered during the reporting period.
    • Check Invalid Clicks Rate to see the percentage of your total clicks that were filtered during the reporting period.
  10. Select any other data you want included in the report by clicking the appropriate boxes. Note that reports with data for invalid clicks can't include data for ad distribution.
  11. If you'd like to restrict the data displayed in the report, click Filter Your Results and make your selections from the drop-down menus. Click Add another restriction to create up to four filters.
  12. Enter a unique name in the Name Your Report field.
  13. Check the box next to Template to save your settings for future reports.
  14. Check the box next to Scheduling and select the appropriate option from the drop-down menu if you'd like your report to run automatically in the future.
  15. In the Email section:
    • Check the box next to Email and fill in your email address if you'd like an email notification whenever your report runs automatically.
    • Check the box next to with report attached as if you'd like the report attached to the email notifications. Choose your preferred report format from the drop-down menu.
  16. Click Create Report.

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