The Placement Performance report shows performance statistics for your ads on specific domains and URLs in the content network. Using this information, you can optimize your placements on the content network and improve your return on investment.
Read some helpful tips on how to best leverage the information returned in your report.
Below you'll find instructions for running a Placement Performance report. Note that this process is similar for all report types.
- Sign in to your AdWords account at https://adwords.google.com.
- Select the Reports tab.
- Click Create a New Report.
- In the Report Type section, select Placement Performance.
- Select your preferred option from the Level of Detail drop-down menu.
- Choose Account to see combined performance statistics for all ads.
- Select Campaign or Ad Group to see ad performance statistics broken down at the campaign or ad group level.
- From the Domain or URL drop-down menu:
- Select Domain if you only want to see the upper-level domain of the pages that showed your ads.
- Select URL if you want to see the entire URL.
- From the View drop-down menu:
- Choose Summary to see the sum total for each statistic over your selected date range.
- Choose one of the other options to see statistics broken down by a particular unit of time.
- In the Date Range section:
- Select the radio button next to the drop-down menu to choose a date range for which to view your statistics. Note that complete statistics for the current day aren't available until the next day at 3:00 p.m. PT.
- Alternatively, select the second radio button and enter your own date range. Note that data for the Placement Performance report is only available from June 1, 2007. You'll see an error message if you pick an earlier start date.
- If you selected Ad Group or Campaign from the Level of Detail drop-down menu, you'll see a section labeled Campaigns or Campaigns and Ad Groups.
- Select the first radio button to see statistics for your entire account.
- Select the second radio button, next to Manually select from a list, if you only want to see statistics for certain campaigns or ad groups. Click Add next to each campaign that you want included in the report. If you chose Ad Group from the Level of Detail drop-down menu, click the arrow next to each campaign to select individual ad groups.
- You can further customize your report in the Advanced Settings section.
- Click Add or Remove Columns to choose the kinds of statistics that your report displays.
- Click Filter Your Results to restrict the kinds of domains or URLs shown in your report. Click Add another restriction to create up to four filters.
- Enter a unique name in the Name Your Report field.
- Check the box next to Template to save your settings for future reports.
- Check the box next to Scheduling and select the appropriate option from the drop-down menu if you'd like your report to run automatically in the future.
- In the Email section:
- Check the box next to Email and fill in your email address if you'd like an email notification whenever your report runs automatically.
- Check the box next to with report attached as if you'd like the report attached to the email notifications. Choose your preferred report format from the drop-down menu.
- Click Create Report.
To export and download your report when it's finished running:
- Sign in to your AdWords account at https://adwords.google.com.
- Select the Reports tab.
- Click the name of your report.
- Select the format in which you'd like to export your report: .csv, .csv (for Excel), .tsv, .xml or .html.
Learn how to read a Placement Performance report.
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