neelakshi2412 Adwords

It's vitally important for your wallet to have a good system of Google Adwords management.

If you don't manage your Adwords campaigns, you'll break the bank sooner than you expect.

When you first start an Adwords campaign, Google will "advise" you on the cost per click. This isn't done out of the goodness of their heart – it's done to increase their bank balance at your expense.

Trouble is, we trust Google. And this is one instance where that trust is very expensive.

As well as adjusting your maximum cost per click, you also need to look at a couple of other settings in your Adwords campaign.

To make sure your advert is shown as often as possible, Google will help your Adwords management by switching on their search partners (big sites like AOL) and also their content network.

The search partners are usually a good group to have on board. They're comprised of other search engines which, although they're not ranked as high as Google, still get a decent amount of traffic.

The content network is another game entirely. Done correctly, you can get a ton of traffic for a handful of cents per click. Done wrong, your wallet is emptied in the blink of an eye.

To get cheap clicks, you need to set separate bid prices for the content network. The quality of the sites your advert is shown on varies enormously. Some of them have been put up with the sole purpose of getting Adsense income. Fortunately, the search engines are doing a better job nowadays at keeping these out of the main search results. Quite a lot of the content sites are highly targeted sites, run by enthusiastic owners. Getting your advert on these should result in good quality traffic at a fraction of the cost of the regular search results.

To get your cheap Adwords traffic, switch on the content network and switch on separate bids. Set your maximum click price for the content network at between 10% and 20% of you regular bids. You'll start to get cheap traffic from these bids which will help keep your campaign cost down.

tiwarij How To Get Cheap, Good Quality Clicks

Did you know that you can get cheap clicks using Google Adwords for as little as .01 per click?

I think I first read about this specific cheap Google Adwords traffic technique about a year ago but I don’t remember the resource. I was reminded about this idea when looking through my Adwords account today. I still have one Adwords Campaign active doing just what I’m going to explain below.

What I’m about to share with you is not some kind of secret, but very few Adwords users are utilizing this technique for cheap clicks via Google Adwords. It’s using Google Adwords Site Targeting but with a twist.


Step 1. Make some banners.

First you will need to make, or have made, some good image ad banners. The most common sizes used on websites are 468×60 and 728 x 90 banners so I would just start with those two.

Other banner sizes Adwords will allow include the 200 x 200 Small Square, 250 x 250 Square, 300 x 250 Inline, 336 x 280 Large Rectangle, 120 x 600 Skyscraper and 160 x 600 Wide Skyscraper.


Step 2. Create a new Google Adwords campaign.

When you begin creating the AdGroup, be sure you create an “image ad” ad instead of the usual “text ad” campaign.


Step 3. Import lots and lots of relevant keyword.

Lastly you will import as many relevant keywords as you can into the new adgroup . The more keywords you can add the better (I’m talking thousands). Also, set your max bid at $.01 to $.03. You can experiment with raising these bids to slightly higher amounts later.

After saving the campaign most of the keywords will probably be marked as inactive for search because the bids are so low. But with this Adwords technique, that does not matter because it’s the Adwords CONTENT network that will deliver your banner and could possibly send you lots and lots of dirt cheap traffic.

If you are the black hat type you could also try sending this traffic to your PPC arbitrage page. I’m not endorsing ppc arbitrage (this has its risks) and don’t do this anymore myself but it was an obvious idea that came to my head.

My specific results with this technique have been somewhat minimal. However, I think this has to do with the banners I am using and that I did not import enough keywords. I have about 1500 keywords in this campaign and I am getting thousands of impressions a month but the actual click-through ratio is low. I think if I increased it to 5 or 10 thousand keywords (which you would need some sort of software to do) and made a more clickable banner this could work fairly well.

How To Get Cheap, Good Quality Clicks

Tips you can use now to own Google in your market, and get more clicks than your competitors for less money.

Raise your hand if you use Google...

Okay. Now if you raised your hand, listen up, because the tips I'm about to pass on I learned directly from Perry Belcher, a guy who spent nearly $700,000 on Google advertising last month, and has generated $100 MILLION in sales online mainly with AdWords. He knows his stuff.

And if you're not using Google, shame on you. Google has most of the traffic, clicks can come cheap once you learn these secrets, and it's the easiest way to get track-able and scientific reporting you can use to learn what works - FAST - and without spending a lot of money.

Until you've mastered Google advertising, don't waste your time or money anywhere else. Once you've learned these secrets, you'll be ahead of 95% of AdWords advertisers.

First, let's talk about the 5 Stars of PPC...

Ad Creative

Keyword Selection

Bid Strategies

Landing Pages

Quality Scores

Ad Creative - this just means the ads you use.

As you might know, Google has a search network, and they have a content network. The search network displays your ads when people search for the keywords you bid on (and possibly related keywords when using broad match type). The content network displays your ads on pages in Google's site network that have content that is relevant to your ad.

You should ALWAYS use a separate ad for the search network ad, and the content network ad. Your search network ad should be more direct, and specific about your offering. On the content network, it's okay to get a little crazy with your headline if you want. If fact, a lot of Perry's content network ads are a little shocking, or controversial.

This guy sells everything from mole traps to pharmaceuticals. One of his content network ad headlines is "Hey there, Mole Lady?" - complete with the question mark and quotes. A little weird... yeah, but it works. When you're ad is displayed in the content network, remember that you're often having to pull a reader's attention away from an article they are reading. It's a little tougher than when your ad is appearing in search results, and the visitors are already looking for something relevant to click.

So... content network = shocking/controversial

Search network = direct and relevant

The headline of your ad should catch a person's attention. You can use the secret of the big dogs, like Amazon, and use the actual keyword searched in your ad by using a placeholder.

{keyword:default} - this shows the keyword in lowercase

{Keyword:default} - this shows the keyword in uppercase

{Keyword:default} - this caps the first word of a keyword phrase

Where you see the word "default" in the placeholders above, that's simply what you want Google to use instead of the actual keyword phrase searched if the keyword phrase happens to be too long to keep your headline under 25 characters.

For instance... if I was advertising coastal vacations, my headline might be...

"{keyword:Coastal Vacations}?"

If I bid on the keyword "Maui Vacations", then "Maui Vacations?" would be displayed as my headline, but if I was using a keyword that was much longer, such as "Great Caribbean Vacation Deals" (longer than 25 characters), my default keyword will show up in the headline, so it would be "Coastal Vacations?" instead, when someone searches for a keyword phrase that is longer than the 25 characters allowed. Make sense?

By the way... if you can put a question mark or quotes in your actual headline, it almost ALWAYS increases clicks.

When writing your ads, try to put the keywords in your headline if possible. An ad that is highly relevant to what someone was searching for will ALWAYS beat out an ad that is general (even if the general one is a much better ad), because in a way, it's like Google is saying... "Hey, is this what you were looking for?". People just naturally click ads that contain the keywords they were searching. Plus, the keyword in the ad is always bolded, to make it jump out at them.

The second line of your ad should show a benefit... self explanatory, right?

The third line of your ad should be a call to action. Google doesn't like the words "Click here", but you can use terms like "visit my web site for info", or "read this free report", etc. Your display URL should be crafted to close... or offer some kind of branding. Again, if the keyword is in the domain, it gets bolded = more clicks.

Here's a neat trick you can use to make your ad look more official. Let's say I'm bidding on the keyword "bronchitis". What would get more clicks? Using "www.bronchitistips.com" or "www-bronchitis.com"

In most cases, the shorter, more direct URL will get more clicks. Of course bronchitis.com was probably taken by someone else long ago, but did you notice the trick? The URL is not really bronchitis.com, it's a shortened version of www-bronchitis.com (kind of weird domain, but very useful for Google AdWords purposes because the display URL looks a lot like "www.bronchitis.com", a short, official sounding domain.

One I just registered myself like this is www-5oogle.com... you like that? Guess what it kind of looks like when displayed in AdWords as the display URL? You probably guessed it... Google (this domain is working very well for me, by the way. Lots of clicks, regardless of the keyword or ad content)

Keyword Selection:

Start out with about 200-300 keywords related to your niche. You can use Google's keyword recommendation tool to find some great relevant keywords. Think you'll get high relevancy ratings when you use the keywords Google recommends? Yep.

Here's a killer tip for you: Enter a domain at KeyCompete and find out what keywords your competitors are using, or enter a keyword, and see what web sites are bidding on them. It also gives you a quality score for each keyword so you know how it is doing it for the site using it. In other words, spy on the competition and download the keywords they use in their Pay-Per-Click Campaigns.

Here is the link:

www.keywordcompeter.com

After a week, narrow down your starting keyword list to maybe your best 50 performing keywords, and after 30 days, narrow it down even further, so that you're only paying for clicks that are profitable. One other thing... if you have a keyword that you KNOW is turning a profit... like earning you $2 for every $1 you spend on clicks, for the love of God, don't set a daily budget! (or at least not a low one)

Bid Strategies

Bid in increments of 2's and 7's. For instance, don't bid .15, bid .17 - Just for informational purposes to see how many clicks are available, set a high click bid at first, like $10 (in most niches that should show you the most number that are available), then work your way down as low as you can without the number of available clicks dropping WAY down. You can usually find the sweet spot.

Aim for ad placement 5-7. If your ad is good and gets clicked a lot, it will appear higher than even some of the ads that bid more than you. Google places the ads that makes them the most money higher. If you bid .25 but get three times as many clicks as someone who bids .50, you're ad is going to be preferred and rank higher.

Landing pages... you CAN use squeeze pages and Google doesn't count off for it, just make sure to keep them relevant to your ad if you want a high number of opt-ins from your ad campaign. Good click-through rates don't matter if you're sending people to a landing page that doesn't do well for you.

Getting the most from your keywords....

Start off bidding on all three match types for any given keyword. For instance.

keyword

"keyword"

[keyword]

Don't just use broad match. You can at least triple your number of clicks this way.

In the long run, it makes sense to use Google AdWords Editor (it's free) when you are going to be working with a lot of campaigns, and it's a good idea to split each keyword up into separate ad groups that contain just the 3 variations of your keyword. (broad, exact, phrase matching).

I hope these free tips help you. I have many more to share with you, and I wish you the best in YOUR business

Their Revenue The Easy Way to increase

Increasing revenue is a most for any AdWords affiliate marketer who does not want to be stagnant but move on to achieve more success.

There are many different ways that an AdWords affiliate marketer can use to increase revenue within a short period of time. Two of them will be discussed in this article, so it is important that you carefully read on to the end.

Having a relevant landing page.

The relevancy of your landing page will determine how many visitors you will be able to convert into actual sales. Make a note that if you don't have relevant information on your landing page, your Google score will be very low and apart from paying high bills for being irrelevant, you will also loose a lot prospects who are ready to buy.

Don't change your landing page URL for successful campaigns.

After you have identified that certain Google AdWords campaigns of yours are performing excellently well, don't change the landing page URL or text ad URL for any reason. If you do this, your Google AdWords history will comfortably go back to zero. And this means that every marketing effort you have put into creating that ad campaign has gone down the drain very easily. Remember, your Google AdWords history is one criterion for decreasing your cost per click.

Now that you have learnt ways to increase your AdWords revenue, go ahead and start to implement what you have learnt. It is very important that you do this today.

How Adwords Affiliate Marketers

Some affiliates are increasingly turning to paid search to provide the traffic they require to generate revenue. This guide should give you the basics you need to make some informed decisions about how you might be able to carve out a niche for yourself in this often highly competitive area.

Finding merchants that are going to provide a good return on your investment of time and money can be a risky business, particularly if you are a newbie to PPC affiliate marketing. There is a lot of scope for the unwary to spend a lot of money and see very little in return. However, get it right and PPC can be an immensely powerful and rewarding way to create revenue.

1 ) Choosing Your Merchant

For seasoned PPC affiliates finding a merchant likely to convert well is a relatively simple process. Many operate in specialist areas and are very familiar with market conditions and product areas that perform well. No article will be able to give you this information, but we hope that the information here will give you a framework with which to research and locate merchants that work for you.

Its usually best to start within a product area that interests you particularly. This will give you the passion to place yourself in the position of your target buyer, and to judge whether or not you think a merchant will convert well. Many networks publish data regarding merchant performance. This often gives an overview of merchant EPC (Earnings Per Hundred Clicks ) and conversion rates. In the UK most networks all have this kind of data available in one form or another. However, this data can never be 100% reliable as it is generalised and deals with conversion and EPC data for traffic coming from many different sources, and of varying quality. A merchant which looks like a poor performer at first glance may be having its data skewed by high amounts of poor quality traffic.

Similarly, an apparently high performing merchant may be working with a high number of incentive or cashback sites which inflate conversion rates and EPC.

The best PPC affiliates use a combination of this kind of data (if available) and their own market knowledge and intuition to guide them towards lucrative PPC candidates.

When you find a possibility use the following checklist to guide you: -

1 ) Look around the site. How good is their product range? Would you buy from them yourself? Are there any obvious problems such as prominent phone numbers encouraging users to phone in orders or poor navigation? Basically, work your way around the site as a buyer would. If you are put off, the likelihood is that others would be too.

2 ) Will the merchants commission structure support PPC activity? Before jumping on in there and splashing your hard earned cash, stop and think. Yes the products look good, and the site is magnificent, but are they paying you enough to earn a good margin? Network data aside, it may be a good idea to find out data on average basket size and site conversion rates. Many merchants display this data, and most are happy to share this with affiliates.

So, if merchant x pays 8% commission, has an average basket size of £35 and a conversion rate of 2.5% This means that for every 100 clicks you send to them you will earn £7. You should initially use this data to determine your maximum CPC. In this case, a max cpc of 4p would yield a profit of £3 per hundred clicks. Use the formula below to work out how a merchant’s commission structure should determine your cost per click strategy: -

Avg Basket Size x Avg Conversion rate = Avg Sales Per Hundred Clicks x Affiliate Commission = Avg Earnings Per Hundred Clicks

This simple formula should help you avoid losing money by over spending on your PPC, or helping to identify a merchant whom you may not be able to make a profit from. Please note that this is a very generalised method and will never be spot on. However, it should help you make a more informed decision about who you should be sending traffic to.

Once you have run your campaign for a little while you will be able to identify lucrative keyword groups which convert above average and adjust max cpc to gain more traffic. We will look at the methods behind this later in the article.

2 ) Find your search terms. The golden rule for PPC success is that the more descriptive your terms are, the better they will convert. Using Adwords own search term tool (https://adwords.google.com/select/KeywordSandbox) and Overture’s search term suggestion tool (Advertising Your Business with Yahoo! Search Marketing) check out what terms potential customers will use to search for your merchant’s products.

When researching remember that bigger is not always better. For example, “perfume” gets around 300,000 searches per month via the overture network. However, the term “calvin klein perfume” with just over 900 searches is far more likely to generate a sale for you because your buyer already knows what they want and are more likely to buy. Whilst some generic terms can and do work for PPC affiliates, they also attract a high level of browsers and can therefore convert at a drastically lower level than more targeted terms.

3 ) Link in Context. Always link to the page on the merchant site that contains the products your search term refers to. Sending traffic to the homepage will reduce conversions as click happy Internet users get bored and leave when they can’t immediately see the product they originally searched for.

4 ) Use Network Keyword Tracking Tools. Make sure that you use the various keyword-tracking tools available from networks to track the effectiveness of your ads. Most have tracking urls that can be customised to include the value of your choice, which will then be displayed against the sales generated from them in the networks reports. This will allow you to analyse your campaigns to identify top performing keywords, and should also be compared to your adwords account to identify any high traffic keywords not generating any sales. This will help you to refine your campaign and increase your profit margins.

5 ) Setting Up An Adwords Campaign

Righto, you’ve found your merchant, you’ve sorted out your keywords, and the targeted parts of the site you will send traffic to. What next? All you need now is an adwords account, and some killer adtext to keep your click through rates nice and high. Adwords does not only rank ads by how much their author is willing to pay, but by their click through rates. Therefore, with a killer ad it is possible to appear above competitors with a much higher max cpc because yours is performing better.

You can sign up for an adwords account at: - https://adwords.google.com/select/

Now that you have your new adwords account, one of your first tasks will be coming up with compelling ad text. It is important that you make the text as relevant to different groups of keywords as possible to convince the browser that your ad is the one that he is looking for.

Adwords Checklist

1 ) Visual Appeal - make sure that the title and body of the ad contain the keywords your target market will be searching for. If you’re selling Calvin Klein perfume mention that in title and body, and have different adgroups to cover different variations of the term i.e CK, C.K. etc. You will be rewarded for this effort by seeing elements of your ads highlighted in bold within the search results. This will increase your click through rates and help you out-perform your less thorough competitors.

2 ) Text Appeal - You only have a small space to work with in a Google Ad. Mention any key selling points that will fit into the space available such as free delivery or gifts. A cleverly worded succinct ad will pay long term dividends. It is the most important part of this process and can be integral to your financial success.

You can set up multiple ads to run on a group of keywords. Early on, experiment with several different styles of ad and layout. You will quickly be able to see which are attracting the highest click through rates and learn what works as you go on.

3 ) Make the most of your keywords. Many newbies do not realise that Google has several different matching options that allow you to choose how your keywords are (and are not!) displayed. Using them all will allow you to run your account at optimum efficiency.

The keyword matching options plus the additions you need to make to your keywords to trigger ads in response to them are listed below: -

Broad Match - This is the default option and will show your ad for any query containing your key phrases in any order. For example adding the term “perfume shop” will trigger ads for “perfume shop” and “shop perfume”. Google will also show your ads for expanded match options including plurals and any relevant keyword variations.

“Phrase Match” - This will show your key phrases in the order you have entered them into the system. It may also show for phrases which contain other words in the same order. For example, adding “perfume shop” may trigger ads for that term and also for “cheap perfume shop”, but will not show up for a search such as “shop for cheap perfume”.

[Exact Match] - This will show only the exact key term you input, and nothing else

- Negative Match - This function allows you to specify words you do not wish your ads to be triggered for. For example entering “-cheap” would ensure that your ad would not appear in response to the query “cheap perfume”.

For more information on Googles matching options, check out the Google Help Centre: - https://adwords.google.com/support/b...py?answer=6100

6 ) Once You Have Your Campaign Up And Running

It is important to monitor your campaign closely once it is up and running. These checks should be in more detail than simply checking your adwords expenditure versus the commissions you are getting back from your endeavours. Its important to analyse which keywords are bringing in the bacon and which are simply not converting.

Most networks have a report that lets you review your converting keywords for a given period. Some also provided data on the actual keyword a visitor searched on versus what ad triggered them. This can be useful for generating negative matches to prevent your ad from being triggered for irrelevant searches.

7 ) Finally…

Good luck! These guidelines are only intended to be general. A successful PPC affiliate will have their own ways of making this powerful form of advertising work for them. If you have any comments or questions on this article, please feel free to contact us!

banu1812 Adwords

As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success.

Matching Options

When running an Adwords campaign, you can and should define when your keywords will appear in search results. To do this, you can select matching options for each of your keywords to either reach a broad audience or target a niche.

The Google Adwords platform allows you to select four matching options:

Broad Match

Broad match is the default setting for an Adwords campaign. Broad match means your ad will appear in search results when any combination of the words in your keyword phrase search. Many an advertiser has learned expensive lessons using this setting. Let’s look at an example.

Assume I am selling travel writing diaries and using “travel journals” as my keyword phrase. Any time a person enters any combination of “travel” and “journals” in a search, my ad will appear. The ad will also appear for plurals and relevant variations. While this may sound great at first glance, a broad match setting can result in low quality hits and poor conversion rates. A person searching for travel journal stories is going to see my link. While a decent percentage will click my link, they are far less likely to buy because they are just browsing. Using broad match, my costs go up and my conversions go down.

Broad match isn’t necessarily a bad option. If your product makes a popular Christmas gift, you definitely want to use the broad match option in November and December. You prospective clients will be motivated to buy. Even the “browsing” surfers will convert well.

Phrase Match

Phrase match is a matching option that gives you


a bit more control over your ads. Phrase match tells the Adwords platform to only show your ad when a search is conducted for the particular order of your keyword phrase. Using the phrase match option for “travel journals”, my ad would appear when someone search for a phrase with “travel journals” in it, but not “journals travel”. To use phrase match for keyword phrases, you simply place quotation marks around them.

Exact Match

Exact match is…exact match. It is the most targeted option. You should use it only if you want your ad to appear in searches for the exact keyword phrase as written. For instance, if I want my ad to appear in searches for “travel journals” and nothing else, I will use the exact match. To select the exact match option, simply place brackets (“[]”) around the keyword phrase.

Negative Match

No, the negative match option doesn’t involve cussing, insults or adult sites. Instead, it allows you to designate which keyword phrase search results you do not want your ad to appear in. For example, I may not want my travel journal product to appear in search results for “Amazon travel journals”. I would simply list the keyword phrase with a dash (-) in front of it and my ad will not appear. The negative match option is a tremendous option for eliminating junk traffic from your Adwords campaign.

The Google Adwords platform is a tremendous advertising platform. Effectively manipulate your keywords and it can be a highly profitable one as well.

tiwarij manipulating

In order to make profit from your Google advertising campaign, AdWords optimization is an essential requirement. While there are many different Internet marketing tools available today, Google AdWords still remains the most popular and the most successful. Yet, a majority of the Internet marketers are not able to generate the kind of revenue figures that they deserve. Most of them instead end up paying more than they earn!

Lower Cost The operating model of Google AdWords is really very simple. You purchase "keywords" related to the specific products you sell. You need to "bid" for such keywords, and the bid value depends upon how "hot" that particular keyword is, and how relevant it is to your website content. So the first step in AdWords optimization will be to lower the bid value somehow, while retaining the rankings of your Ads.

The high bidders tend to get higher positions for their Ads when a net surfer searches for that particular keyword on any of the search engines. This should then translate to "the highest bidder getting the first position". While it may be true for other pay-per-click programs, Google uses a more sophisticated algorithm for ranking the Ads. You need to take advantage of this very clause in designing your AdWords optimization drive!

Don't just go for all the "hot" keywords which seem even remotely related to your products. Instead, be as specific as possible. For example, if you are selling wordpress widgets on your site, purchasing the keyword "widgets" can prove to be a very costly affair! So think of ways in which you can be more specific. What kind of widgets do you actually sell - black themed ones, Wordpress 2.0 ones, customizable ones? Ok, so you sell "black Wordpress 2.0 widgets". Use that entire phrase as the keyword in your AdWords optimization program. It will not only help you get a lower bid value, but will also improve your rank with Google, being more closely related to what you sell.

Increase Revenue The importance of relevancy in an AdWords optimization program cannot be stressed enough. It works in a two-fold way. First, relevant keywords help you get lower bid values and higher rankings. And second, they help direct only the most targeted traffic your way! We need to remember that we have to pay for every click we get on our AdWords. But it is not necessary that all those clicks convert into sales. If the keywords selected are highly generic in nature, or not really relevant to our products, they will just result in unnecessary clicks, which won't actually generate any revenue for us, but will drain the money out of our account never-the-less! This is perhaps the most important consideration in AdWords optimization.

Cost-cutting and sales-improvement are the two main requisites for the success of any business. And "relevancy" can achieve them both for your AdWords optimization program.