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Synonyms, Misspellings and Two Word Phrases

Anyone running a real estate Google AdWords campaign and monitoring their web site stats for keyword phrases used by consumers should have noticed that there are a number of words that Google will interpret as synonyms to your keywords, expecially if you use broad match keywords. Google will also treat certain misspellings as synonyms, including misspellings of community names. Most annoying, at least to me, is that Google will often treat nearby communities in the same metro area as synonyms for each other, or will equate the larger metro area with an included community name. This may be OK for some of you. But in my case, I do not want leads looking for homes in northern Denver suburbs, which are 20-30 miles away from my primary market area, or in downtown Denver, which is not my expertise.

Some of the synonyms I have noticed:

real estate = realistate = realestate = realastate = property

homes for sale = real estate for sale = mls

Based on this, it is not absolutely necessary to include all of the synonyms in a keyword list, only the primary one. However, knowing what Google considers synonyms, you can also use this to your advantage. How? By creating phrase match keyword phrases i.e.: "keyword phrase", for the synonyms as well as the primary terms, and bidding lower on the synonym phrases than you do for the primary phrase. Google will use your more precise phrase match whenever possible, before it resorts to the broad match term. This also works for community names that are two words. For example, I have a community here called Highlands Ranch. I offer a lower bid for HighlandsRanch. This one doesn't happen real often, but when it does, the lower bid still gets the ad to the top position, without overbidding.

For the same reason, I have negative keywords in each community specific ad group for other nearby communities, which Goggle will often substitute as a synonym, even though there may be another community specific ad group that is really a better match for the user's phrase. This drove me crazy as I was testing! My testing methods now include testing similar searches for communities NOT in my campaign, just to see if one of my ads for another local community gets displayed. If it does, then that is one more negative keyword for my community specific ad groups. Why is this really important? because each of my ads is very community specific, and I only want the user to see the ad for the exact community they entered, and not some other community in the metro area that Google happens to think is close enough to consider a synonym community name.

Plurals

Google will sometimes, but not always, be smart enough to recognize and trigger your ad for plural forms (and misspellings) in a broad match keyword, but will generally NOT do that for a phrase match or exact match keyword. So, if you use phrase match or exact match keywords, be sure to include a separate keyword and bid for the plural version and for common misspellings. In some cases, you may need to bid higher for the plural version, simply because it is usually the most popular version used by most consumers.

Capitalization and Punctuation

Never use punctuation or capitalization in your keyword phrases, even in exact match phrases. When picking an ad to show, Google strips all punctuation and ignores case in the user's search phrase when matching keywords. However, if you do capitalize something in your keyword list, and have a non-capitalized version of the same keyword or phrase in the same list, the AdWords editor will treat them as different keywords, and you can easily miss the duplication, and possibly mis-bid on one or the other. The AdWords editor will often tag these as overlapping keywords, but you will see that only if you do a traffic estimate.

Keyword Grouping

Use ad groups to separate keywords by community and broad categories. For example, I set up one ad group for each community for all "real estate" phrases, one ad group for the same community for "home"/"homes" phrases, and a third ad group for that community for "house"/"houses" phrases. Because of Google's synonym behavior, I also include negative keywords in each ad group for the words in the other two. For example, the Home/Homes ad group has negative keywords for House/Houses.

This grouping lets you better track and monitor detailed AdWords stats, including conversions (IDX advanced search registrations in my case) if your site supports embedding Google's conversion tracking code in the appropriate places. For example, in my market, I found that the House/Houses ad groups, in general, produced very low impression counts, and very low CTR and conversion rates, resulting in much higher cost per conversion, so I rarely use those ad groups any more. This frees more of my AdWords budget to focus on the other two, both of which produce conversions at lower costs.

Phrase Match, Broad Match and Exact Match

It is very simple to setup a basic real estate ad group with a very small set of general, broad match terms, such as: mytown real estate, mytown homes, etc. However, this simplicity has its cost: higher bids for top positions and higher cost/conversion. It is also tempting to go to the other extreme with lots of exact match keywords. While this can reduce bids in some cases, it also produces a risk that your ad will not be displeyed if the user enters their search terms in some unusual way. I prefer the middle road. Most of my keywords are phrase match combinations, with a few broad match keywords in each ad group (at a lower bid than any of the phrase matches) just to catch the stray user who may enter the search terms in some unusual way. This is a calculated trade-off in regards to bids vs. maintenance effort.

Culling

As your ads mature, and you get a good sampling of what users are actually entering (or not) for their searches, you will need to make some hard decisions about certain keywords that may not be performing well. Their CTR may be very low, resulting in high bids to keep them in top positions, and/or the cost per conversion may be very high, sapping your budget. Some may be getting lots of clicks, and yet producing no conversions! I really focus on conversion rates and long term cost per conversion as my primary determining factor. By long term, I mean over two-three months. If a particular keyword is not converting at all, or has a very high cost/conversion, say 60% over the average cost/conversion for the entire campaign, I may disable it by lowering its bid to .01. I will NOT delete it! I want its history to stay there forever to remind me of why I disabled it. Culling keywords allows the money saved to be automatically re-allocated to the keywords that are producing conversions at a lower cost/conversion.

Catching Long Tails with Phrase Match Keywords

A "long tail" keyword is a phrase that is more words and is therefore more precisely targeted than a basic keyword. Where "real estate" is a basic keyword, "cheap mytown real estate for sale in mysubdivision" is a long tail keyword phrase. Finding good long tail keywords can reduce your PPC costs significantly because you can bid less for them and still get good ad positions. However, if you try to use every possible combination a user may enter, it can add lots of effort and overhead to your keyword list. Also, in the case of Google, excessive use of complex long tail keywords can actually hurt your results. When Google sees that a particular long tail keyword is very seldom actually used in searches by consumers, it will often temporarily disable that keyword, so it won't display your ads. You can see now this behavior with the new "spyglass" Google has added to the online ad group keyword statistics.

As I mentioned in Tip #5 above, phrase match is a partial answer for this. Using just a few well chosen combinations of critical keywords in a phrase match allows consumers to add any other words they like before and after the phrase you specify to make their own long tail searches, and you will still catch them all. For example: phrase match keywords "mytown real estate", "real estate mytown", "real estate for sale mytown", "mytown real estate for sale" will catch the great majority of long tail user searches that include "real estate". I refer to these a "short tail" keywords, to differentiate them from single word and long tail keywords. This ability is exactly why Google has phrase match keywords in the first place.

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Hope this info helps

neelakshi2412 google

While the google adwords keyword tool isn't technically free, it only costs $5, which you get as credit to spend on adwords. This will be the best investment you will make for keyword tools. Think about it. Google is the biggest company in the whole world created for giving data to people who are buying keywords. Google wants to give you the most effective real-time keywords so you will continue to use their services. Why would you want to neglect this resource?

Here's how you get the most out of it. First, login to your adwords account, click tools, and then select keyword tool. Search for a broad term in the niche you want to research, and then select "use synonyms" and perform your research.

The Google adwords keyword tool will return a list of keywords that have been proven to be relevant by Google standards. Now, take these terms, and put them into the search engine. Take the top 10 websites those terms deliver, then go back to Google adwords keyword tool, click on the site related keywords tab, and enter those 10 sites to get even more keywords.

Now, use synonyms for each of these searches and add those keywords to your list. Continue this process over and over again until you get as many keywords as you think are necessary. Now you have a list of keywords that you can use with any other keyword research tools such as Word tracker, keyword analyzer, SEO Elite, and so on to scrape for long tail keyword searches. If you still need more words, you can take the list you returned from the other keyword tools, and then bring them into the Google adwords keyword research tool. You can also use the Google traffic estimator as a guide to see which terms have the highest searches.

In conclusion, if you're not using the Google adwords tool as I have described above, you're missing out on some very important keywords.

How to Use Google AdWords

Adwords keyword research tools are valuable and essential to anyone using Google Adwords to promote their websites. Most people think that such keyword research tools are only capable of pulling out huge keyword lists to be used in their Adwords pay-per-click (PPC) campaign. Little do they know that these tools are also effective in digging out useful information about keywords that could be used for other PPC campaigns and even for search engine optimization. Let’s learn several useful Adwords keyword research tips and why Adwords keyword research tools are so powerful in reaping lists of profitable keywords.

One quick keyword research tip before starting a PPC campaign is to build a keyword list of at least 1000 keywords. Keyword research is necessary. Brainstorm and start off with a few keywords, perhaps 5 main keywords associated with the product. You may wish to use several free online Adwords keyword research tools such as:

1. Overture Keyword Suggestion Tool

Search for the main keywords and copy down the lists of related-keywords in a Notepad file. Dig 1 more level into each related keyword to find variations/extensions of the root keywords. These keywords are what we call long-tails. Example, "best online Adwords keyword research tools" is a long tail from the root keyword phrase "Adwords keyword research tools".

2. Google Search Engine

Find and visit each of the top 10 search engine results for your targeted main keywords. Go to your internet browser under “View”, click on “Page Source” to display the meta-keywords. Copy them. These are golden keywords and phrases that expert webmasters have painstakingly researched. They are yours free.

3. Google Adwords Keyword Research Tool

This is the web address https://adwords.google.com/select/KeywordToolExternal. This free Adwords keyword research tool is a handy tool. Make use of the "Site-Related" tab to make interesting discovery of keywords targeted by top ranking websites. You would be pleasantly surprised at some of the keywords which you would never have thought of.

The second Adwords keyword research tip is a sneaky. It is like an espionage mission – I will teach you how to spy on competitors who are advertising in Adwords. With your keyword list, key in one main keyword and take note of the websites that show up in the Adwords text ad on the right in Google. Repeat this for all the 5 main keywords and see if there is a common website that shows up all the time.

Target this website to spy on. Open a Microsoft Excel document and list down all the keywords in your list that this competing website shows up for. Observe the list of keywords over a period of 1 – 4 weeks and see if this website still appears for each of the keyword. Eliminate those which dropped out and retain those that it is still targeting. There is good reason to do so as there is a likelihood that these are profitable keywords/phrases that continue to make money for the website. This explains why it is paying big bucks to stay within top 5 in the Adwords for these keywords.

Did you know that some expert marketers are employing these secret Adwords keyword research tips and tricks to earn outrageous amounts of money? Not only so, they are using Adwords keyword research tools to automate these otherwise manual and tedious tasks. Imagine how painful and time-zapping to do this for one product, not to mention repeating them to dozens of websites and products. Learn how you can be like them and start using secret keyword research tips from my free ebook which you can download at my blog. You would also discover which Adwords keyword research tools can explode your earnings almost instantly.

neelakshi2412 Adwords

It's vitally important for your wallet to have a good system of Google Adwords management.

If you don't manage your Adwords campaigns, you'll break the bank sooner than you expect.

When you first start an Adwords campaign, Google will "advise" you on the cost per click. This isn't done out of the goodness of their heart – it's done to increase their bank balance at your expense.

Trouble is, we trust Google. And this is one instance where that trust is very expensive.

As well as adjusting your maximum cost per click, you also need to look at a couple of other settings in your Adwords campaign.

To make sure your advert is shown as often as possible, Google will help your Adwords management by switching on their search partners (big sites like AOL) and also their content network.

The search partners are usually a good group to have on board. They're comprised of other search engines which, although they're not ranked as high as Google, still get a decent amount of traffic.

The content network is another game entirely. Done correctly, you can get a ton of traffic for a handful of cents per click. Done wrong, your wallet is emptied in the blink of an eye.

To get cheap clicks, you need to set separate bid prices for the content network. The quality of the sites your advert is shown on varies enormously. Some of them have been put up with the sole purpose of getting Adsense income. Fortunately, the search engines are doing a better job nowadays at keeping these out of the main search results. Quite a lot of the content sites are highly targeted sites, run by enthusiastic owners. Getting your advert on these should result in good quality traffic at a fraction of the cost of the regular search results.

To get your cheap Adwords traffic, switch on the content network and switch on separate bids. Set your maximum click price for the content network at between 10% and 20% of you regular bids. You'll start to get cheap traffic from these bids which will help keep your campaign cost down.

tiwarij How To Get Cheap, Good Quality Clicks

Did you know that you can get cheap clicks using Google Adwords for as little as .01 per click?

I think I first read about this specific cheap Google Adwords traffic technique about a year ago but I don’t remember the resource. I was reminded about this idea when looking through my Adwords account today. I still have one Adwords Campaign active doing just what I’m going to explain below.

What I’m about to share with you is not some kind of secret, but very few Adwords users are utilizing this technique for cheap clicks via Google Adwords. It’s using Google Adwords Site Targeting but with a twist.


Step 1. Make some banners.

First you will need to make, or have made, some good image ad banners. The most common sizes used on websites are 468×60 and 728 x 90 banners so I would just start with those two.

Other banner sizes Adwords will allow include the 200 x 200 Small Square, 250 x 250 Square, 300 x 250 Inline, 336 x 280 Large Rectangle, 120 x 600 Skyscraper and 160 x 600 Wide Skyscraper.


Step 2. Create a new Google Adwords campaign.

When you begin creating the AdGroup, be sure you create an “image ad” ad instead of the usual “text ad” campaign.


Step 3. Import lots and lots of relevant keyword.

Lastly you will import as many relevant keywords as you can into the new adgroup . The more keywords you can add the better (I’m talking thousands). Also, set your max bid at $.01 to $.03. You can experiment with raising these bids to slightly higher amounts later.

After saving the campaign most of the keywords will probably be marked as inactive for search because the bids are so low. But with this Adwords technique, that does not matter because it’s the Adwords CONTENT network that will deliver your banner and could possibly send you lots and lots of dirt cheap traffic.

If you are the black hat type you could also try sending this traffic to your PPC arbitrage page. I’m not endorsing ppc arbitrage (this has its risks) and don’t do this anymore myself but it was an obvious idea that came to my head.

My specific results with this technique have been somewhat minimal. However, I think this has to do with the banners I am using and that I did not import enough keywords. I have about 1500 keywords in this campaign and I am getting thousands of impressions a month but the actual click-through ratio is low. I think if I increased it to 5 or 10 thousand keywords (which you would need some sort of software to do) and made a more clickable banner this could work fairly well.

How To Get Cheap, Good Quality Clicks

Tips you can use now to own Google in your market, and get more clicks than your competitors for less money.

Raise your hand if you use Google...

Okay. Now if you raised your hand, listen up, because the tips I'm about to pass on I learned directly from Perry Belcher, a guy who spent nearly $700,000 on Google advertising last month, and has generated $100 MILLION in sales online mainly with AdWords. He knows his stuff.

And if you're not using Google, shame on you. Google has most of the traffic, clicks can come cheap once you learn these secrets, and it's the easiest way to get track-able and scientific reporting you can use to learn what works - FAST - and without spending a lot of money.

Until you've mastered Google advertising, don't waste your time or money anywhere else. Once you've learned these secrets, you'll be ahead of 95% of AdWords advertisers.

First, let's talk about the 5 Stars of PPC...

Ad Creative

Keyword Selection

Bid Strategies

Landing Pages

Quality Scores

Ad Creative - this just means the ads you use.

As you might know, Google has a search network, and they have a content network. The search network displays your ads when people search for the keywords you bid on (and possibly related keywords when using broad match type). The content network displays your ads on pages in Google's site network that have content that is relevant to your ad.

You should ALWAYS use a separate ad for the search network ad, and the content network ad. Your search network ad should be more direct, and specific about your offering. On the content network, it's okay to get a little crazy with your headline if you want. If fact, a lot of Perry's content network ads are a little shocking, or controversial.

This guy sells everything from mole traps to pharmaceuticals. One of his content network ad headlines is "Hey there, Mole Lady?" - complete with the question mark and quotes. A little weird... yeah, but it works. When you're ad is displayed in the content network, remember that you're often having to pull a reader's attention away from an article they are reading. It's a little tougher than when your ad is appearing in search results, and the visitors are already looking for something relevant to click.

So... content network = shocking/controversial

Search network = direct and relevant

The headline of your ad should catch a person's attention. You can use the secret of the big dogs, like Amazon, and use the actual keyword searched in your ad by using a placeholder.

{keyword:default} - this shows the keyword in lowercase

{Keyword:default} - this shows the keyword in uppercase

{Keyword:default} - this caps the first word of a keyword phrase

Where you see the word "default" in the placeholders above, that's simply what you want Google to use instead of the actual keyword phrase searched if the keyword phrase happens to be too long to keep your headline under 25 characters.

For instance... if I was advertising coastal vacations, my headline might be...

"{keyword:Coastal Vacations}?"

If I bid on the keyword "Maui Vacations", then "Maui Vacations?" would be displayed as my headline, but if I was using a keyword that was much longer, such as "Great Caribbean Vacation Deals" (longer than 25 characters), my default keyword will show up in the headline, so it would be "Coastal Vacations?" instead, when someone searches for a keyword phrase that is longer than the 25 characters allowed. Make sense?

By the way... if you can put a question mark or quotes in your actual headline, it almost ALWAYS increases clicks.

When writing your ads, try to put the keywords in your headline if possible. An ad that is highly relevant to what someone was searching for will ALWAYS beat out an ad that is general (even if the general one is a much better ad), because in a way, it's like Google is saying... "Hey, is this what you were looking for?". People just naturally click ads that contain the keywords they were searching. Plus, the keyword in the ad is always bolded, to make it jump out at them.

The second line of your ad should show a benefit... self explanatory, right?

The third line of your ad should be a call to action. Google doesn't like the words "Click here", but you can use terms like "visit my web site for info", or "read this free report", etc. Your display URL should be crafted to close... or offer some kind of branding. Again, if the keyword is in the domain, it gets bolded = more clicks.

Here's a neat trick you can use to make your ad look more official. Let's say I'm bidding on the keyword "bronchitis". What would get more clicks? Using "www.bronchitistips.com" or "www-bronchitis.com"

In most cases, the shorter, more direct URL will get more clicks. Of course bronchitis.com was probably taken by someone else long ago, but did you notice the trick? The URL is not really bronchitis.com, it's a shortened version of www-bronchitis.com (kind of weird domain, but very useful for Google AdWords purposes because the display URL looks a lot like "www.bronchitis.com", a short, official sounding domain.

One I just registered myself like this is www-5oogle.com... you like that? Guess what it kind of looks like when displayed in AdWords as the display URL? You probably guessed it... Google (this domain is working very well for me, by the way. Lots of clicks, regardless of the keyword or ad content)

Keyword Selection:

Start out with about 200-300 keywords related to your niche. You can use Google's keyword recommendation tool to find some great relevant keywords. Think you'll get high relevancy ratings when you use the keywords Google recommends? Yep.

Here's a killer tip for you: Enter a domain at KeyCompete and find out what keywords your competitors are using, or enter a keyword, and see what web sites are bidding on them. It also gives you a quality score for each keyword so you know how it is doing it for the site using it. In other words, spy on the competition and download the keywords they use in their Pay-Per-Click Campaigns.

Here is the link:

www.keywordcompeter.com

After a week, narrow down your starting keyword list to maybe your best 50 performing keywords, and after 30 days, narrow it down even further, so that you're only paying for clicks that are profitable. One other thing... if you have a keyword that you KNOW is turning a profit... like earning you $2 for every $1 you spend on clicks, for the love of God, don't set a daily budget! (or at least not a low one)

Bid Strategies

Bid in increments of 2's and 7's. For instance, don't bid .15, bid .17 - Just for informational purposes to see how many clicks are available, set a high click bid at first, like $10 (in most niches that should show you the most number that are available), then work your way down as low as you can without the number of available clicks dropping WAY down. You can usually find the sweet spot.

Aim for ad placement 5-7. If your ad is good and gets clicked a lot, it will appear higher than even some of the ads that bid more than you. Google places the ads that makes them the most money higher. If you bid .25 but get three times as many clicks as someone who bids .50, you're ad is going to be preferred and rank higher.

Landing pages... you CAN use squeeze pages and Google doesn't count off for it, just make sure to keep them relevant to your ad if you want a high number of opt-ins from your ad campaign. Good click-through rates don't matter if you're sending people to a landing page that doesn't do well for you.

Getting the most from your keywords....

Start off bidding on all three match types for any given keyword. For instance.

keyword

"keyword"

[keyword]

Don't just use broad match. You can at least triple your number of clicks this way.

In the long run, it makes sense to use Google AdWords Editor (it's free) when you are going to be working with a lot of campaigns, and it's a good idea to split each keyword up into separate ad groups that contain just the 3 variations of your keyword. (broad, exact, phrase matching).

I hope these free tips help you. I have many more to share with you, and I wish you the best in YOUR business

Their Revenue The Easy Way to increase

Increasing revenue is a most for any AdWords affiliate marketer who does not want to be stagnant but move on to achieve more success.

There are many different ways that an AdWords affiliate marketer can use to increase revenue within a short period of time. Two of them will be discussed in this article, so it is important that you carefully read on to the end.

Having a relevant landing page.

The relevancy of your landing page will determine how many visitors you will be able to convert into actual sales. Make a note that if you don't have relevant information on your landing page, your Google score will be very low and apart from paying high bills for being irrelevant, you will also loose a lot prospects who are ready to buy.

Don't change your landing page URL for successful campaigns.

After you have identified that certain Google AdWords campaigns of yours are performing excellently well, don't change the landing page URL or text ad URL for any reason. If you do this, your Google AdWords history will comfortably go back to zero. And this means that every marketing effort you have put into creating that ad campaign has gone down the drain very easily. Remember, your Google AdWords history is one criterion for decreasing your cost per click.

Now that you have learnt ways to increase your AdWords revenue, go ahead and start to implement what you have learnt. It is very important that you do this today.