A Google Adwords Qualified Individual

How To Become A Google Adwords Qualified Individual

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If you have been marketing on the Internet for long time, then you are probably thinking about increasing the level of your professionalism. One of the methods of how you can do it is to become a Google AdWords qualified individual. By doing so, you will not only develop your PPC skills, but also you will be able to show your customers that you are an AdWords expert and provide them the best advice. In this article I will talk about what you need to do to become a qualified professional.

As the Google AdWords Help Center says, there are four steps that you need to complete before you can receive a certificate that you have successfully passed all the exams. If you achieve all four steps, you will be given a certificate, which will be your proof, that you are AdWords expert.

Step 1

The first thing you have to do is to sign up for the AdWords Qualified Individual program and make sure that your account will remain in good standing. To keep your account in good standing you have to follow Google's rules and not violate their ToS. It might be difficult, if you are new to AdWords, so you have a look at their Help Center to learn more.

Step 2

The second requirement is that you have to manage someone's account in My Client Center for at least 90 days. This way you will prove to Google that you are capable of controlling other's accounts and optimizing them to help them advertise better.

Step 3

The third step involves how much you are spending. In order to become AdWords Qualified Individual you will have to meet a requirement of total spend of $1000 within 90 days. If you are paying in different currency, then it will be equivalent to $1000 US dollars.

Step 4

And finally the fourth and last step is passing the examination. This is probably the most difficult step, because if you want to pass the exam, then you will have to learn every aspect of advertising with AdWords to be able to answers the questions. Make sure you are fully ready, before taking the exam.

When you become AdWords Pro, you will realize how many opportunities are there on the Internet to make money online. The new world of Internet marketing opens to you, when you become Adwords qualified individual and it's your choice to use your knowledge.

Multiple AdWords Accounts?

Running multiple Adwords accounts can be tricky if you are running a few seaprate accounts for just a few customers, or just want to log into a few of the accounts you run and check on progress without the benefit of PPC management software. Google has this habit of remembering the last account you logged in to and not letting you near the login screen, so that you can get into other accounts. A quick tip to get around this is to use different web browsers for different customer Adwords accounts. Google appears not only to remember your IP address but also the browser used even when you clear the cache, so if you log into one using Mozilla Firefox, use a different browser such as Opera or Safari for other Adwords accounts. The same is true also of Adsense accounts, and if you are running both an Adwords and Adsense campaign.

However, if you manage 100s of pay per click (PPC) campaigns then you are going to need some pretty beefy PPC management software and the hardware and database to back it up. Such bespoke software is going to need to handle bids for each keyword and communicate with each PPC vendor such as Google, Yahoo and MSN through an API and this can mean having 1000s of simultaenous connections going. This involvess sending/ recieving, analysing and reporting on a hefty quantity of information, and means that you will require both rugged and powerful bespoke pay-per-click software in order to run your campaigns in an efficient and timely manner. For this you can expect to pay anywhere from £30,000 upwards depending upon your requirements as well as investing in enterprise level DB software such as Oracle and a decent server to put it on. If you are managing 100s of PPC campaigns for your clients though, the investment is well worth it, and not such a big overhead when set against your management fees per month.

Our specialist software developers can provide reliable bespoke pay-per-click management systems that can effectively help you to streamline your PPC campaign management processes across your campaigns and PPC vendors, with excellent turn around times and for very competitive prices. If you need a PPC software solution and have your intial requirements ready, let me know and our developers can start to work on a project outline for you.