1. I would say to make sure you get inside your customers heads.
for example…
There are a few types of visitors…
The browser. The buyer. The person who wants freebies.
The browser is interested in something to do with a particular product, but isn’t sure if they want to buy. The buyer is searching on laser targeted keywords, usually keywords with the brand name in them and the guy who wants freebies is the kind of jerk that looks for anything that is free (or in marketing, buy through his own affiliate link).
Let’s take the example ‘Dog Training Guides’. Many affiliate marketers bid on that term, but I don’t. Why? Because visitors are likely to type that into a search engine, come to a review site with the ClickBank product ‘Sit Stay Fetch’ ranked #1. Afterwards, the visitor types in ‘Sit Stay Fetch’ into Google and ends up purchasing from one of the sites that appears for that term. So basically, the site advertising on the keyword ‘Dog Training Guides’ has practically given a sale to the guy promoting ‘Sit Stay Fetch’ under the term ‘Sit Stay Fetch’.
Here’s a few things you should know…
IF YOU ARE NOT MAKING SALES
If you are not making any sales at all then you do not have a crowd that is hungry enough. OR, you are presenting a hungry crowd the wrong product. So in the end they don’t buy from you.
IF YOU ARE MAKING SALES BUT NOT PROFIT
If you are making sales but not profit then the vendor’s product is decent but they may not be giving you enough commission. OR, you simply just need to delete your non converting keywords.
IF YOU ARE MAKING INCONSISTENT SALES
This is very common with Marketing products where the market is fickle. You need to find out where your traffic is coming from.
2. The one thing I haven’t seen mentioned yet (and maybe because I am in a local service industry, not a national retail site) is use lots of negative keywords to keep away non-customers and drive up your CTR.
I’m a psychotherapist, and use negative keywords like “free” “book” “association” to keep people who wouldn’t be interested in my ad, or who I wouldn’t want to spend my $2-$3 coming to my site.
3. Although it is somewhat tedious, I find that having very specific campaigns is more effective than blanket adgroups.
For example, if you have following products:
a) Product X Basic
b) Product X Small Business
c) Product X Enterprise
I would have 4 ad campaigns. One for blanketing searches on variation of “Product X”. Other 3 groups would be tailored to the specific products. The ad text should be tailored to fit the campaign so it reinforces what people are searching. Helps grab their attention when there are so many other competition ads.
4. I suggest go for a key phrase thats a moderate one. Like if there are 10000 searches for the main key phrase. You go for the one that has abt 3000 searches.. and you’ll get real traffic with lesser investment
5. dynamic keyword insertion:
I have a few ads running with it still, seems to be fine for me. Remember that if the keyword phrase is to long it’s going to use the default phase you use when creating the keyword insertion.
Also, if you’ve set up the position preference for the top 1-3 placements you may not be seeing the ad because it’s still needs approval.
When running with the position preference The best the ad can do is show on the right hand side. If the keyword phase in question shows AdWords ads in the blue above the search results those placements will be considered 1,2, and 3, leaving the right hand side to start at 4. This means your ad will never show until it’s be approved because you have it set to only show if it’s in the top 3 and google won’t let the ad show in that keyword phases top 3.
Not sure if that helps any.
6. Best Way to Lower CPC? The easiest ways:
With adwords, is simple.You must bid high on the beginning, like for the top or second position.
This way you will get more clicks (although more expensive) but you will rank better on relevancy, and quality score.
After just a few days you will check that the minimum bid needed for a specific keyword had been lowered. For instance, let’s say you advertise on the keyword youtube. You would want to deactivate content network ads this time…
Now let’s say that the youtube keyword minimum bid is 1 dollar. The guy on the top position is biding about $ 1.5
You shall bid 1.55 (leave some cents margin) for let’s say, 3 or 4 days. At the end of day 3-4 you will see that the minimum bid have dropped to 80 cents. You can now lower your bid to 1.45 and still be in the top position due to quality score.
the whole process repeats itself until the minimum bid for that keyword reaches 20 cents. This way, you can bid 35 cents for that keyword, and still be on the top position, while the other guy is biding 1.50 and in the second place.
I’ve tested this way several times, with all keywords. Working the quality score is very important. Use smaller groups of keywords and ads and monitor closely. Remove keywords and put them into different ad groups if they do not perform to get the good ad groups well positioned. Bid higher initially to get a ‘forced higher CTR%’. Then gradually lower your bids and hope that your position maintains. But this might take weeks to slowly lower it till you’re paying real low bids & still getting good positions.
One trick is really to tweak your Adcopy to make it look interesting. There have been documented examples, that between a well-written ad vs a unique ad, usually the unique ad wins. (not across all markets!)
Eg:
Auto Loan Quotes
Get Your Auto Loan Quotes Here.
Fast. Free. Instant Approval.
yourdomain.com
v.s.
Auto Loan Quotes
.
Free Quotes - Get Them Here.
yourdomain.com
This is just an example of how ‘white space’ can be used, and I have seen people with CTR in excess of 10% for ads like this. But if you’re focusing on conversions rather then CTR%, then forget this altogether as they are probably not pre-qualified traffic.
Improving CTR & Conversions
7.) Use the core/parent adgroup keyword three times in the ad text and display URL.
8.) Bid on all three match types for every keyword/keyphrase: broad, phrase, and exact. (This will get you more clicks for your money).
9.) Bid higher on terms that have been converting well.
10.) If continual ad performance improvement is one of your goals, on campaign settings, change Ad Serving to “Rotate: Show ads more evenly” from the default “Optimize: Show better performing ads more often. Then A/B split test your ads.
11.) Sign up for LowerYourBidPrice’s Winner Alert’s, letting you know which ad wins statistically without having to manually check every adgroup all day long.
12.) Use a relevant call to action in your ads (Avoid clichés such as “Click here.” which won’t be approved by Google anyway).
for example…
There are a few types of visitors…
The browser. The buyer. The person who wants freebies.
The browser is interested in something to do with a particular product, but isn’t sure if they want to buy. The buyer is searching on laser targeted keywords, usually keywords with the brand name in them and the guy who wants freebies is the kind of jerk that looks for anything that is free (or in marketing, buy through his own affiliate link).
Let’s take the example ‘Dog Training Guides’. Many affiliate marketers bid on that term, but I don’t. Why? Because visitors are likely to type that into a search engine, come to a review site with the ClickBank product ‘Sit Stay Fetch’ ranked #1. Afterwards, the visitor types in ‘Sit Stay Fetch’ into Google and ends up purchasing from one of the sites that appears for that term. So basically, the site advertising on the keyword ‘Dog Training Guides’ has practically given a sale to the guy promoting ‘Sit Stay Fetch’ under the term ‘Sit Stay Fetch’.
Here’s a few things you should know…
IF YOU ARE NOT MAKING SALES
If you are not making any sales at all then you do not have a crowd that is hungry enough. OR, you are presenting a hungry crowd the wrong product. So in the end they don’t buy from you.
IF YOU ARE MAKING SALES BUT NOT PROFIT
If you are making sales but not profit then the vendor’s product is decent but they may not be giving you enough commission. OR, you simply just need to delete your non converting keywords.
IF YOU ARE MAKING INCONSISTENT SALES
This is very common with Marketing products where the market is fickle. You need to find out where your traffic is coming from.
2. The one thing I haven’t seen mentioned yet (and maybe because I am in a local service industry, not a national retail site) is use lots of negative keywords to keep away non-customers and drive up your CTR.
I’m a psychotherapist, and use negative keywords like “free” “book” “association” to keep people who wouldn’t be interested in my ad, or who I wouldn’t want to spend my $2-$3 coming to my site.
3. Although it is somewhat tedious, I find that having very specific campaigns is more effective than blanket adgroups.
For example, if you have following products:
a) Product X Basic
b) Product X Small Business
c) Product X Enterprise
I would have 4 ad campaigns. One for blanketing searches on variation of “Product X”. Other 3 groups would be tailored to the specific products. The ad text should be tailored to fit the campaign so it reinforces what people are searching. Helps grab their attention when there are so many other competition ads.
4. I suggest go for a key phrase thats a moderate one. Like if there are 10000 searches for the main key phrase. You go for the one that has abt 3000 searches.. and you’ll get real traffic with lesser investment
5. dynamic keyword insertion:
I have a few ads running with it still, seems to be fine for me. Remember that if the keyword phrase is to long it’s going to use the default phase you use when creating the keyword insertion.
Also, if you’ve set up the position preference for the top 1-3 placements you may not be seeing the ad because it’s still needs approval.
When running with the position preference The best the ad can do is show on the right hand side. If the keyword phase in question shows AdWords ads in the blue above the search results those placements will be considered 1,2, and 3, leaving the right hand side to start at 4. This means your ad will never show until it’s be approved because you have it set to only show if it’s in the top 3 and google won’t let the ad show in that keyword phases top 3.
Not sure if that helps any.
6. Best Way to Lower CPC? The easiest ways:
With adwords, is simple.You must bid high on the beginning, like for the top or second position.
This way you will get more clicks (although more expensive) but you will rank better on relevancy, and quality score.
After just a few days you will check that the minimum bid needed for a specific keyword had been lowered. For instance, let’s say you advertise on the keyword youtube. You would want to deactivate content network ads this time…
Now let’s say that the youtube keyword minimum bid is 1 dollar. The guy on the top position is biding about $ 1.5
You shall bid 1.55 (leave some cents margin) for let’s say, 3 or 4 days. At the end of day 3-4 you will see that the minimum bid have dropped to 80 cents. You can now lower your bid to 1.45 and still be in the top position due to quality score.
the whole process repeats itself until the minimum bid for that keyword reaches 20 cents. This way, you can bid 35 cents for that keyword, and still be on the top position, while the other guy is biding 1.50 and in the second place.
I’ve tested this way several times, with all keywords. Working the quality score is very important. Use smaller groups of keywords and ads and monitor closely. Remove keywords and put them into different ad groups if they do not perform to get the good ad groups well positioned. Bid higher initially to get a ‘forced higher CTR%’. Then gradually lower your bids and hope that your position maintains. But this might take weeks to slowly lower it till you’re paying real low bids & still getting good positions.
One trick is really to tweak your Adcopy to make it look interesting. There have been documented examples, that between a well-written ad vs a unique ad, usually the unique ad wins. (not across all markets!)
Eg:
Auto Loan Quotes
Get Your Auto Loan Quotes Here.
Fast. Free. Instant Approval.
yourdomain.com
v.s.
Auto Loan Quotes
.
Free Quotes - Get Them Here.
yourdomain.com
This is just an example of how ‘white space’ can be used, and I have seen people with CTR in excess of 10% for ads like this. But if you’re focusing on conversions rather then CTR%, then forget this altogether as they are probably not pre-qualified traffic.
Improving CTR & Conversions
7.) Use the core/parent adgroup keyword three times in the ad text and display URL.
8.) Bid on all three match types for every keyword/keyphrase: broad, phrase, and exact. (This will get you more clicks for your money).
9.) Bid higher on terms that have been converting well.
10.) If continual ad performance improvement is one of your goals, on campaign settings, change Ad Serving to “Rotate: Show ads more evenly” from the default “Optimize: Show better performing ads more often. Then A/B split test your ads.
11.) Sign up for LowerYourBidPrice’s Winner Alert’s, letting you know which ad wins statistically without having to manually check every adgroup all day long.
12.) Use a relevant call to action in your ads (Avoid clichés such as “Click here.” which won’t be approved by Google anyway).
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