12 Tips to Writing Effective google Adwords

1. I would say, be very patient and be ready to lose money before making some. The point is, even with the best techniques, you need to lose some to win some.
2. Ignore what everyone else is doing - bid the amount that makes YOU the most money, whether that puts you 1st, 5th or 55th
3. Narrowly focused ad groups, each one a variation of a single keyword.
4. Go for misspelled keywords and keywords written as one (i.e cheaphotels instead of cheap hotels). There is lots of traffic for these type of keywords at only a fraction of the cost.
5. Pick keywords that don’t cost more than they are making you! Track your clicks very carefully and ad groups as much as possible.
6. Always track keyword conversion, and split-test both your ads and your landing pages.
7. Highly specific long tail keywords, divided into very tightly focused ad groups.
8. Extreme relevance between keywords, ad text and landing page content (This works if you are an affiliate marketer).
9. High quality landing page with loads of content, bearing links to and from sites which rank high for the keywords in organic search results.
10. Continual experimentation for optimization - even if killer results are already being observed.
11. Use dynamic ads: they help increase the CTR considerably, thereby bringing down the cost.
12. Trial and error to see what makes most money for price paid is always best.