Adword Tip

1. Use the inverted triangle method of writing to brainstorm copy. Start with what you most want your visitors to grasp. Put that into in copy that holds meaning for your target audience in a language that is understood by them. Use the following tips to trim your copy.
2. Copy moves the reader to click-through. Use power words, benefit or attention-grabber. Start with two columns. In the first column, list a feature. Then, in the next column, list a benefit of the feature.
3. Put only truth into attention-grabbers. Don't say its "free" if a catch is involved. Follow Google guidelines carefully (https://adwords.google.com/select/guidelines.html).
4. State your point right away. The Internet will bring customers who want what you offer directly to you. The best headlines stand out because they say exactly what the customer wants.
5. Split-test the power of keywords on Google Search results. Also, test your versions and make changes to ads that perform poorly. A one-word change can pick up your click-through ratio immensely. Very poorly performing ads will be dropped by Google.
6. Square brackets around keywords and customizing headlines are some programming tricks for an Adwords. Any keyword matches from a search will be highlighted in the Google ad if you bracket the keyword. A dynamic headline is customized to change according to searches. For instance, by using "Keyword:" in brackets in the headline followed by difference search terms, those terms will be displayed as the headline. An example is [Keyword: Writing Effective Google Adwords].
7. Cut out unnecessary words like a, an, in, on, it, of, etc.
8. Boast what makes you stand out or unique. Can you offer something for a percentage less or better than competitors?
9. Get rid of freebie seekers by putting the deals or discount at the end of the ad.
10. Call-to-action words contain energy and emotion. These power words and statements should fit your service or product. Common power words are enhance, discover and these.