tiwarij

Most businesses want a cost-effective way to bring in more customers. The challenge is to find prospects who are thinking about your products at the exact time that you reach them.

With the advent of Google AdWords, it's possible to target prospects at the very moment they're thinking about buying your products or services. If someone runs a Google search on digital cameras, they only see ads for digital cameras. If someone performs a search on organically grown coffee beans, they only see ads for organically grown coffee. Google AdWords enables you to implement precisely targeted advertising.

Read on to learn how to maximize your success with Google AdWords. With proper preparation and execution, starting Google AdWords can be like planting a money tree that will provide your business with a steady stream of revenue.


What is Google AdWords?

Open up a Web browser and go to the Google website. Type in the search term "coffee" and click search. Essentially, two types of search results come up: on the left and below the search box are the organic search results that nobody has sponsored. On the right side of your browser window, and sometimes above the organic results are the Sponsored Links. The Sponsored Links are paid advertisements. Sponsored links are always identified as such by the heading Sponsored Links.

As participants in what is actually automated auction, each of these advertisers (or Sponsors) is bidding for the keyword "coffee". They only pay if someone is interested enough to click on the advertisement; if nobody clicks on the ad, the cost to that advertiser is zero. The higher the advertiser bids on a keyword, the higher in the rankings the ad appears, and the more likely it is that web searchers will see the ad. Ranking means visibility, though you do not have to be at the top of the rankings or make the highest bid in order for prospects to see your ad and click on it. Your goal is to get the lowest Cost-Per-Click (CPC) and the highest quality clicks (sales and leads) for your budget.


Find your Niche

Often, many companies compete for popular keywords (e.g., coffee). On the other hand, popular keywords get millions of searches, so there may be enough clicks to go around -- in this case, you don't need to be the highest, or nearly-highest bidder in order to achieve good results from your campaign. The only way to find out if a particular keyword will work for you is to try it out. The problem is that many other advertisers may also be bidding for the popular keywords, so your cost per click (or CPC) is likely to be high. You are more likely to get a low CPC with more obscure, highly targeted keywords. It will take some thought to come up with the right keywords for your particular site and product.

Our coffee roaster would probably want to try the keyword coffee, and watch it like a hawk as it could result in many low quality clicks (not many conversions to leads or sales). If a keyword does not produce high quality clicks after a reasonable trial period (a couple weeks), then remove it; it may even be obvious sooner that a particular keyword is costing money but not producing results.

Perhaps our coffee roaster sells shade-grown coffee that protects Central American songbird habitat. While far fewer people are likely to search for "shade-grown coffee" than for "coffee", the more targeted term is likely to yield a lower CPC and higher quality clicks.

Do some brainstorming and write down an initial list of keywords that matches your market niche. This process of finding targeted keywords will be a useful exercise to help you focus your campaigns and maximize your return on investment.


Getting Started

The first thing you need to get started with AdWords is a goal. Is your goal to make direct sales via ecommerce on your website? Is your goal to capture sales leads that you can follow up with to make the sale? Alternatively, is your goal a combination of both of these outcomes? Once you have determined a goal, you need a website that helps you achieve that goal.

Your website should be eye-catching and well organized, and include landing pages for your products or services. To see some examples of landing pages, perform a search for your services, and look at what other companies in your market are doing. The landing page for your advertisement might be your main website or homepage if your website focuses tightly on one product or service that you're advertising (e.g., this permission-based email marketing website). Otherwise, the landing page should be a page within your website that focuses on the specific product or service you're advertising.

If you're selling directly from your website, your site should include a secure ecommerce system. Any good, technically competent web design firm can set this up for you.

If you want sales leads, then your site should include a call to action to persuade people to request more information. The way they submit a lead is to click on a link to a lead capture form. You need a form that, at a minimum, sends you -- or the appropriate sales staff -- an email containing the lead's details. Ideally, the system would also create a lead for you in a Customer Relationship Management (CRM) system such as SalesForce or SugarCRM.

Whether you're selling directly from your website or capturing leads, your website should always provide obvious ways to contact you using whatever method the prospect feels most comfortable with: a contact form, email, or telephone. Some company websites make it hard for users to figure out how to contact the company for more information.

It's important to have a number of people -- both inside and outside of your company -- test your website's ease of use. Prospects should never have to wonder how to buy from you, or how to contact you to ask a question about your products and services.


Sign Up for Google AdWords

Once you have a goal, web site, and landing page, you're ready to sign up for Google AdWords. Learn by doing -- it's easy to write the advertisement and select keywords using the tools that Google provides during the sign up process. In addition, some web hosting providers have collaborated with Google, and can offer you a free AdWords coupon to get you started.

If you plan to spend at least $30 per day on AdWords, Google offers a JumpStart program to help you get started using the program. Google JumpStart specialists will help you create a campaign. The cost of the program is $299, but Google will apply that as a credit toward the cost of your initial clicks. Not having used JumpStart myself, I cannot vouch for its quality, though Google generally offers high quality services.


Campaigns and Ad Groups

The Campaign level is where you set your daily budget, language targeting, location targeting, ad distribution preferences, and the start and end dates for your campaigns (if applicable).

The Ad Group level is where enter your keywords and the advertisements themselves. Each Ad Group has one or more ads. Write at least two ads for each ad group so you can try different approaches and compare the results.

In my experience, it has been beneficial to create multiple campaigns so I can experiment with different parameters and compare the results. I keep campaigns that work well and delete those that do not.


Targeting

Choose the language you want to target, and then the countries or territories. This requires some thought. Can you offer your product or service globally, in the United States, or in just your city or region? You can target your campaign to the world or to specific countries, regions, states, or cities.

For even more precise targeting, you can target your campaign to a certain number of miles from your business or even an area bounded by coordinates. Choosing carefully will ensure that you maximize the return you make on your investment in the advertisement.


Write your Advertisements

You have a 25-character title get searchers' attention, and a 70-character ad to make them interested enough to want to click on your ad. This isn't a lot of text, so make your content pithy.

Write the Headline, the text of the ad, and enter the Display Link (always link to main page of your website), and then enter the Destination URL (your landing page). As we discussed above, the Destination URL might be your main page, or a page within your website that's dedicated to selling the product in question. Below are a couple of fictional ad examples. I don't work in the coffee industry, but I do enjoy a good cup of coffee.

Headline: Shade Grown Coffee Beans
Description line 1: Shade grown coffee. Tastes
Description line 2: better & saves valuable rainforest.
Display URL: www.goodshadegrowncoffee.com
Destination URL: www.goodshadegrowncoffee.com?&utm_id=coff1

Another example:

Headline: Shade Grown Coffee Beans
Description line 1: Coffee that tastes better and
Description line 2: protects valuable rainforest.
Display URL: www.goodshadegrowncoffee.com/
Destination URL: www.goodshadegrowncoffee.com?&utm_id=coff2
Conversion Tracking

Tracking the conversion rate of your campaigns -- i.e., how many sales or leads you generate from your investment -- requires a little preparation. You will need to have your webmaster embed snippets of code into the appropriate pages on your website. Google explains how to do this in its online AdWords documentation.


Google Analytics

In the fictional advertisement examples I gave above, you may have noticed the codes in the destination URL's: "coff1" and "coff2". These are tracking codes that facilitate the tracking of a wealth of information by Google Analytics.

Google Analytics, which Google integrated with AdWords, is a very powerful service for tracking the success of both the organic and paid search results for your website. It will help you better understand your website visitors' experiences in detail. In addition, you can learn which keywords attract the best prospects, and which of your campaigns deliver the best return on investment. You can use Google Analytics to track marketing campaigns other than AdWords as well. Unfortunately, Google Analytics is too big a topic to cover here, though there is plenty of information on it online -- the Google website is a good place to start!


Choose Your Keywords

As I mentioned earlier, it's important to pick good keywords. Initially, choose both general keywords and narrowly targeted keywords, and carefully evaluate the results. Keep keywords that generate results, and remove keywords that aren't working for you. You'll probably need to run your campaigns for a while before you have enough information to determine which keywords are succeeding for you.

In the keyword space provided in the setup process, list the keywords or keyword phrases you would like to use. Because people tend to type fast when they search the web, be sure to include common mis-spellings of your keywords. Here are some example keywords that our fictional coffee roaster might use:

* coffee
* coffe
* shade grown coffee
* shade grown coffe
* shade grown
* shade coffee
* coffee shade grown
* shade grown coffee migratory birds
* benefits of shade grown coffee
* gourmet coffee
* gourmet coffee beans
* gourmet coffees
* coffee beans
* gourmet coffee beans
* organic coffee
* organic coffee beans
* certified organic coffee
* coffee beans organic
* mail order organic coffee
* bulk coffee

To generate more keywords, enter a keyword into the Keyword Tool Box and click on Get More Keywords. This will generate additional keywords, some of which will be relevant to you, and some of which will not. Keep the relevant keywords and toss the rest.

Now, you have a good starting list. Later, you will want to add new keywords, and remove non-performing keywords. A good keyword is one that yields you conversions into customers or good leads.


Google Search versus Google Content Network

Google AdWords can place your ad in two places: in Google search and the content network. Google search provides results from searches that prospective customers run directly using Google. The content network consists of Google partner sites and sites that run advertisements through Google's AdSense program.

In my experience, Google search has yielded more quality clicks than the content network. The content network is worth trying, but I recommend you put it into a separate campaign so that you can measure its results against your Google search campaign.

The content network is an opt-out service, though it's not possible to opt out during the setup process. To opt out of the content network for a specific campaign, you can go back to the Campaign Settings and uncheck the checkbox for content network.

Then, set up a separate campaign where you focus on the content network and opt out of the search network. Compare the results between the two campaigns. It is possible that you'll find Google search is more productive than the content network but, of course, your results may be different from mine.

If you want to keep it simple until you are more comfortable with AdWords, I recommend that you start with the search network. Then, come back in a few weeks and set up a separate campaign to try the content network, and compare the results with those you generate through the search network.


Your Daily Budget

Your daily budget for your campaign is the ceiling on your daily spending. You can set this number to whatever figure you want. It's a good idea to start out with a relatively low daily budget while you refine your AdWords effectiveness. As your ad campaigns succeed and bring you more business, you'll likely want to increase your budget.

Start with a daily budget of about $10 to $15 per day, and gradually increase that amount as you fine-tune your approach.


Your Bid

In addition to your daily budget, you will need to set a maximum bid that you are willing to pay as a Cost Per Click (CPC). This require some trial and error to get right. Being the highest bidder is not really what that you want. Instead, you want to get the greatest number of quality clicks for your budget. If you bid too high, your CPC will be too high and will eat up your budget too fast; if you bid to low, you won't generate enough clicks or sales.

You might try starting with a bid of $2.50, and see what happens for a day or two. Then gradually raise or lower the bid, depending on results. If clicks consume your daily budget in a couple of hours, then lower your bid. If the advertisements aren't getting many clicks, raise your bid. Continue this process until you find the optimal bid.


Leads and Sales

What if visitors are clicking on your ad but aren't buying from or contacting you? That likely means your ad is working but your website or landing page is not persuading prospective customers to take the next step. It can also mean that your product or service needs some work to become more competitive. Compare what you offer to your competitors.

The simplest things can make a dramatic difference. When your landing page is not getting you conversions, change one aspect, then wait to see what happens over the next day or two. That way, you can determine which changes work. Don't be afraid to try possible solutions, knowing that some changes will fail and some will work well.

Recently, one of our landing pages was not generating a suitable number of conversions. I made some minor changes to the wording on the page and conversions started going up the next day. On another page, we replaced our very simple order form with a much more elaborate version. Our sales for that service immediately plummeted. We simply changed the order form back to the simpler version and sales picked up again immediately.


Harvesting From the Money Tree

The Google AdWords money tree is now planted, optimized, and working to bring you leads and sales. What do you do now? Harvest it, of course, by solid follow-through and by providing the best possible service for your clients.

Go back from time to time, and take a look at your results. Make adjustments to your budget and bids as needed. Write another advertisement that takes a slightly different tack. Remove an ad that's not producing high quality clicks for you. Make some improvements to your website to see if you can increase your conversion rate.

Practice Kaizen -- a Japanese word for continuous, incremental improvement. Even if your Google AdWords money tree is providing good yields, there are always ways to improve its performance.

So pour yourself a cup of good coffee, and get started using Google AdWords today!

rajesht Google Adwords

Using Google Adwords To Generate Highly Targeted Website Traffic


The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.

In using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site.

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

Generate Highly Targeted Website Traffic

The goal of every internet marketer is, of course, to make a profit. The most common methods of anyone online making a profit is usually through selling something, either information, or a literal product. Profit will normally happen if traffic (people visiting the website) can be directed to it. However, any kind will not do, but it must be targeted website traffic. This simply means it must be of the right kind.

While there are a lot of promises out there about how you should go about getting that traffic, one of the most common, and simple methods is to use Google AdWords. Google is the biggest search engine today.

Somewhere in the neighborhood of 83 or more percent of all people use it to do their searches. And strangely, enough, if you are not using Google AdWords, then you probably will not show up in the first 3 or 4 pages of the results. Now, if it were me doing the advertising, which would not make me very happy - because nobody will ever even know my website ever, existed, with those kind of results! Profit just became a dream!

Here are five ways to begin to get that desired targeted website traffic.

Learn About Keywords

If you are a beginner internet marketer, as we all once were at onetime, you need to know about keywords and how to find the right ones for your product, or niche market. Spend some time online learning how they work, and how to write them into your articles or ads that you put into your website. Also, learn the many things about keyword placement that will cause spiders to reject your webpage - that's no fun either.

Set Up Your Website

This will take a little work - if you do it properly. Many marketers only use pre-made websites that look professional and advertise a particular product. This is great, and works, but you usually cannot alter any information on it. If you make your own page, however, be sure to make it professional looking. Your potential customers won't be sticking around long if your "store" looks shabby.

Get An Account With Google AdWords

In order to begin to increase website traffic, you need to get an account with Google AdWords. You can have multiple diversity of ads running with Google AdWords. But remember, it is worth it, because now you're getting the most popular. It will take Google a little time to search out your website and give you an approval to initiate your campaign. But once they do, you want your ads ready to go.

Set Up Your Ads, And Watch Them

Signing up will allow you to put up multiple ad groups. After you get that account, you want to carefully write those ads. Again, take a little time to do your research here, too. It will be worth it. This is what people will see when they do their search on Google. To get an idea about what words to use, do a few searches yourself, and note the wording of the ads that are in the top positions. See what grabs your attention, and makes you want to go to that website.

Along with writing your ads, you will also choose an amount indicating either: how many cents per click you are will to spend; or, a total dollar amount per day, or month. This will determine you budget. Be very careful here - it can run up a bill real quick. Avoid using keywords that brings everybody to your website. Remember that you only want targeted website traffic - a particular crowd who is looking for the very thing you are selling. Some marketers suggest that if you have good keywords, you may not need to go much above 15 cents per click.

Watch Your Ads Results, And Make Changes As Indicated

Finally, watch your ads results to see which one is attracting the most attention. Stay with that idea, and rewrite your other ads in a similar way and change them a few times more, to get the best ad possible. When you have a good ad, and a good page rank with Google, then you will definitely increase website traffic in a way that you want.

nandhini1612

You may be interested in enhancing your professional standing when it comes to Internet marketing in this day and age. One step that you might want to consider taking is becoming a Google Adwords Qualified individual. Through this article, you are presented with how to be a Google Adwords qualified individual. Armed with this information in this article, you will be well on your way towards increasing your professional standing when it comes to Internet marketing in the 21st century.

According to the directors of the Google AdWords Qualified Individual program, there are four steps that you will need to take in order to obtain Google AdWords Qualified Individual program certification. By achieving these four steps, by meeting these four qualifications, you will be able to obtain designation and certification as a Google AdWords Qualified Individual. In the end, your designation and certification as a Google AdWords Qualified Individual will be extremely helpful when it comes to recruiting new clients or customers to use your professional services.

First, in order to obtain Google AdWords Qualified Individual program certification, you will need to sign up for the Google AdWords Qualified Individual program and remain in good standing. What this means in reality is that you have accepted the Rules of Use for the Google AdWords Qualified Individual program and that you are not in violation of any of the Rules of Use associated with the Google AdWords Qualified Individual program.

Second, you will need to manage at least on AdWords account within the My Client Center for a minimum of 90 days. This can either be your own account or the account belonging to one of your clients. This not only gives Google the opportunity to determine if you can manage a Google AdWord program effectively it also gives you the chance to get a better idea of what various resources are available to you through Google.

Third, during a 90 day period, you will need to create, build and maintain at least $1,000 U.S. (or your local national currency equivalent) as the total spent through your My Client Center account.

Finally, you will need to pass the Google Advertising Professional Exam. While you can take this examination at any time, Google generally recommends that you only do take the examination after you’ve successfully met the other requirements that have been outlined for you in this article.

Google reminds people that all of these requirements must be met concurrently in order to be designated as a Google AdWords Qualified Individual. Best choice for your pay per click management.

With Regards,

leomr Google Adwords

If you have been marketing on the Internet for long time, then you are probably thinking about increasing the level of your professionalism. One of the methods of how you can do it is to become a Google AdWords qualified individual. By doing so, you will not only develop your PPC skills, but also you will be able to show your customers that you are an AdWords expert and provide them the best advice. In this article I will talk about what you need to do to become a qualified professional.

As the Google AdWords Help Center says, there are four steps that you need to complete before you can receive a certificate that you have successfully passed all the exams. If you achieve all four steps, you will be given a certificate, which will be your proof, that you are AdWords expert.

Step 1

The first thing you have to do is to sign up for the AdWords Qualified Individual program and make sure that your account will remain in good standing. To keep your account in good standing you have to follow Google's rules and not violate their ToS. It might be difficult, if you are new to AdWords, so you have a look at their Help Center to learn more.

Step 2

The second requirement is that you have to manage someone's account in My Client Center for at least 90 days. This way you will prove to Google that you are capable of controlling other's accounts and optimizing them to help them advertise better.

Step 3

The third step involves how much you are spending. In order to become AdWords Qualified Individual you will have to meet a requirement of total spend of $1000 within 90 days. If you are paying in different currency, then it will be equivalent to $1000 US dollars.

Step 4

And finally the fourth and last step is passing the examination. This is probably the most difficult step, because if you want to pass the exam, then you will have to learn every aspect of advertising with AdWords to be able to answers the questions. Make sure you are fully ready, before taking the exam.

When you become AdWords Pro, you will realize how many opportunities are there on the Internet to make money online. The new world of Internet marketing opens to you, when you become Adwords qualified individual and it's your choice to use your knowledge.

tiwarij

If you have been marketing on the Internet for long time, then you are probably thinking about increasing the level of your professionalism. One of the methods of how you can do it is to become a Google AdWords qualified individual. By doing so, you will not only develop your PPC skills, but also you will be able to show your customers that you are an AdWords expert and provide them the best advice. In this article I will talk about what you need to do to become a qualified professional.

As the Google AdWords Help Center says, there are four steps that you need to complete before you can receive a certificate that you have successfully passed all the exams. If you achieve all four steps, you will be given a certificate, which will be your proof, that you are AdWords expert.

Step 1

The first thing you have to do is to sign up for the AdWords Qualified Individual program and make sure that your account will remain in good standing. To keep your account in good standing you have to follow Google's rules and not violate their ToS. It might be difficult, if you are new to AdWords, so you have a look at their Help Center to learn more.

Step 2

The second requirement is that you have to manage someone's account in My Client Center for at least 90 days. This way you will prove to Google that you are capable of controlling other's accounts and optimizing them to help them advertise better.

Step 3

The third step involves how much you are spending. In order to become AdWords Qualified Individual you will have to meet a requirement of total spend of $1000 within 90 days. If you are paying in different currency, then it will be equivalent to $1000 US dollars.

Step 4

And finally the fourth and last step is passing the examination. This is probably the most difficult step, because if you want to pass the exam, then you will have to learn every aspect of advertising with AdWords to be able to answers the questions. Make sure you are fully ready, before taking the exam.

When you become AdWords Pro, you will realize how many opportunities are there on the Internet to make money online. The new world of Internet marketing opens to you, when you become Adwords qualified individual and it's your choice to use your knowledge.

A Google Adwords Qualified Individual

How To Become A Google Adwords Qualified Individual

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If you have been marketing on the Internet for long time, then you are probably thinking about increasing the level of your professionalism. One of the methods of how you can do it is to become a Google AdWords qualified individual. By doing so, you will not only develop your PPC skills, but also you will be able to show your customers that you are an AdWords expert and provide them the best advice. In this article I will talk about what you need to do to become a qualified professional.

As the Google AdWords Help Center says, there are four steps that you need to complete before you can receive a certificate that you have successfully passed all the exams. If you achieve all four steps, you will be given a certificate, which will be your proof, that you are AdWords expert.

Step 1

The first thing you have to do is to sign up for the AdWords Qualified Individual program and make sure that your account will remain in good standing. To keep your account in good standing you have to follow Google's rules and not violate their ToS. It might be difficult, if you are new to AdWords, so you have a look at their Help Center to learn more.

Step 2

The second requirement is that you have to manage someone's account in My Client Center for at least 90 days. This way you will prove to Google that you are capable of controlling other's accounts and optimizing them to help them advertise better.

Step 3

The third step involves how much you are spending. In order to become AdWords Qualified Individual you will have to meet a requirement of total spend of $1000 within 90 days. If you are paying in different currency, then it will be equivalent to $1000 US dollars.

Step 4

And finally the fourth and last step is passing the examination. This is probably the most difficult step, because if you want to pass the exam, then you will have to learn every aspect of advertising with AdWords to be able to answers the questions. Make sure you are fully ready, before taking the exam.

When you become AdWords Pro, you will realize how many opportunities are there on the Internet to make money online. The new world of Internet marketing opens to you, when you become Adwords qualified individual and it's your choice to use your knowledge.

neelakshi2412 Adwords

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Google Adwords can be used to build your offline business, but only under certain circumstances. First, you must have a website or a blog before you can use Google Adwords and if you want to use them to increase the profitability of an offline venture, it must be a website. If you already have a website, it is important to make sure that it is well designed and maximized to convert visits to sales. Make sure your phone number and address is clearly visible in many places on your site if you want people to personally contact your business. Also, make sure online contact is easy for website visitors should they have any questions. Your website is an opportunity for you to build credibility and if you can’t be contacted online all your good work could be undone.

It is possible to promote your bricks and mortar business with Google Adwords if you use geo-targeting to attract local visitors. Geo-targeting means that Google evaluates the location of each visitor and displays your Google Ad to local prospects only. Geo-targeting is an excellent way to increase the click-thru-rate (CTR) and the return on investment (ROI) for offline businesses by specifically targeting local prospects. You can further increase your CTR by using your location in the keywords you choose and in the advertisement itself.

However, you need to be aware that most people who choose to look for products and services on the internet also want to purchase online where possible. Therefore, even though you want to market your offline business, it is important to have the facility for online purchases as well. If visitors come to your website and don’t find anything there of interest, there is very little likelihood they will be inspired to physically visit your business.

At least one of four things is necessary to convert an online shopper into an offline buyer. These are:

1. You need a totally unique product that is only available from you and which people perceive they need.

2. A product too expensive to risk buying online and which personal customer service and backup (should anything go wrong) is considered essential.

3. A product that is too difficult to use or which has confusing set up instructions so that the potential customer needs to see someone face to face.

4. A product that must be replaced when used up and for which postage is an unnecessary increase in cost.

If your product does not conform to one of these descriptions, it is important to make sure your website is setup to take orders and make sales. It only makes sense to use your website for additional online sales while it is also promoting your offline business.

Google Adwords can certainly be used to promote your bricks and mortar business, however why would you choose to limit yourself when you can have a thriving online business as well?

Promote Your Bricks And Mortar Business

It doesn't matter if you are a small firm offering computer parts to local businesses or sell clothes to a wide range of international consumers, launching your bricks and mortar venture across the Internet will most definitely work in your favor. Before you can increase the awareness and interest in your business, there are a few things you should consider, which will make this transition into the World Wide Web much easier. Below you will find a few tips to get you started:

1) Assess Potential Start-Up Costs

Before you commit to creating an online presence, you should be aware of all start-up costs, which for some may seem quite intimidating. Website design doesn't usually cost an arm and a leg and if you possess any creative skills, the final total will be much lower. For the average start-up site, costs are often seen between $500 and $1000. Websites also require a hosting company, which could cost about $20 to $30 per month. Those following a tight budget can find less expensive substitutes in all areas of website design, hosting, and maintenance; it just might take a little longer to locate.

2) Offer Up-to-Date Information

Since customer service is handled across the Net, it is important to keep all website information up-to-date and easy-to-find. For those who need additional information before making a purchase, it is vital to offer alternative means of contact, such as email addresses, telephone numbers, and store address. Businesses with a direct customer service line are highly attractive to the curious consumer.

3) Consider Search Engine Optimization

Once your website is complete, you can optimize it for popular search engines, such as Google and Yahoo. It is quite common for some businesses to fall victim to submission scams trick unsuspecting webmasters in paying a fee for multiple search engine submission, so be careful of what services you use.

4) Request Reciprocal Links

Amplify your chances for increased traffic to your site by establishing a reciprocal link relationship with another website. For instance, if you sell fashionable dog outfits, you may seek out dog food companies and pet shops that might find interest in trading links. Some websites quickly climb the ranks of search engines because they possess a high number of reciprocal links.

5) Consider Common Website Traffic Tactics

Don't be afraid to explore website boosting tactics, such as cost per click search advertising to attract more visitors to your site.

6) Don't Forget the Little Things

In the rush and excitement to launch your business on the Web, don't forget the little details that are so very important. All bricks and mortar websites should display their company mission statement, contact information, map to business, and hours of operation.

preeti3001 Google Adwords

Google maintains a high standard for their user experience and the quality of their advertising. In order to preserve the quality and diversity of ads running on Google, we don't allow advertisers or affiliates to have any of the following:

- Ads across multiple accounts for the same or similar businesses.
- Ads across multiple accounts triggered by the same or similar keywords.

Individuals advertising for themselves or for their own businesses may only have a single AdWords account. However, your account may contain multiple ad groups and ads triggered by the same or similar keywords.

Only client managers (such as third parties or search engine marketers) who use a My Client Center can have multiple AdWords accounts. All associated accounts must be linked to the manager's My Client Center account. If you're interested in creating a My Client Center so you can manage multiple AdWords accounts for other people, you can sign up for Google Advertising Professionals. This program provides you with free tools and training to help you manage clients successfully.

manigs

There is in fact a way to manage multiple accounts. The only things I've heard are that you may not run the same keywords in separate accounts. There is also some type of system where you can handle accounts as if you are providing a service to your clients. That way you can manage all the accounts in one spot. Look around the boards, this was discussed many of times.

There are two 'multiple account' settings that I'm aware of.

1. A 'linked account'. This is when two or more accounts are considered owned by the same advertiser. It's for companies with huge keyword lists and 1 account won't suffice. If the same keyword appears in both accounts, when a search is preformed, only 1 will show at any given time. These are very difficult to manage if they aren't set up properly because of 'keyword leakage' between the accounts.

2. My Client Center (How many Agencies are using the Google Adwords MCC ):

This is an agency login. You can have the same keyword in multiple accounts because each account represents a different company.

Multiple AdWords Accounts?

Running multiple Adwords accounts can be tricky if you are running a few seaprate accounts for just a few customers, or just want to log into a few of the accounts you run and check on progress without the benefit of PPC management software. Google has this habit of remembering the last account you logged in to and not letting you near the login screen, so that you can get into other accounts. A quick tip to get around this is to use different web browsers for different customer Adwords accounts. Google appears not only to remember your IP address but also the browser used even when you clear the cache, so if you log into one using Mozilla Firefox, use a different browser such as Opera or Safari for other Adwords accounts. The same is true also of Adsense accounts, and if you are running both an Adwords and Adsense campaign.

However, if you manage 100s of pay per click (PPC) campaigns then you are going to need some pretty beefy PPC management software and the hardware and database to back it up. Such bespoke software is going to need to handle bids for each keyword and communicate with each PPC vendor such as Google, Yahoo and MSN through an API and this can mean having 1000s of simultaenous connections going. This involvess sending/ recieving, analysing and reporting on a hefty quantity of information, and means that you will require both rugged and powerful bespoke pay-per-click software in order to run your campaigns in an efficient and timely manner. For this you can expect to pay anywhere from £30,000 upwards depending upon your requirements as well as investing in enterprise level DB software such as Oracle and a decent server to put it on. If you are managing 100s of PPC campaigns for your clients though, the investment is well worth it, and not such a big overhead when set against your management fees per month.

Our specialist software developers can provide reliable bespoke pay-per-click management systems that can effectively help you to streamline your PPC campaign management processes across your campaigns and PPC vendors, with excellent turn around times and for very competitive prices. If you need a PPC software solution and have your intial requirements ready, let me know and our developers can start to work on a project outline for you.

ramoo18 Google Adwords

If you have just set up a website one of the first questions you will ask is “how do I get traffic to my site?”. There are a number of methods for accomplishing this. If you are knowledgeable about search engine optimization (SEO) you can optimize your webpages for certain keywords and get lots of links to your site. Then all you have to do is wait (for months/years!) and you will receive free traffic. You can also try things like posting in forums with a signature, advertising on free classifieds sites and writing articles to submit to directories. All of these methods can generate free traffic, some more than others.

However, if you don't want to wait and need large amounts of traffic, you can buy it. This means submitting ads to search engines such as Google (the biggest search engine in terms of traffic), ads that link to your website. Your ads only show up when people type in the search phrases that you have selected into Google. You pay Google each time someone clicks on your ad. Google's paid search advertising program is called Adwords. From this short description the main pros and cons of Adwords are apparent:

Pros:

1. Immediate traffic: You can start getting visitors to your site within minutes.

2. Lots of traffic: You can send thousands of people per day to your site with Adwords.

3. Targeted traffic: You select exactly which keyword phrases will trigger your ads, therefore you only show your ads to qualified visitors. Thus the people coming to your site are looking for exactly what you have to offer.

4. Geographical targeting: You can choose to show your ads only in specific countries, states or towns.

There are also some less apparent benefits of using Adwords to drive traffic:

1. Flexibility: If you have SEOed a webpage for certain keywords its not so simply to change. With Adwords you can change keywords, ads and landing pages instantly.

2. Optimization: Adwords makes it easy to split test ads, monitor campaign and individual keyword performance, and make unlimited instant adjustments to all parameters.

3. Fine tuning: Its easy to do things like send people to different webpages based on their search phrase, make separate bids for every keyword phrase, exclude specific words from search phrases and choose exactly when you want your ads to be showing.

These pros combined together give the major benefit of adwords: Profitability - Its possible to make a 100% (or more) return on your Adwords spend.

Cons:

1. Cost: Adwords isn't free. I spend hundreds of thousands of dollars a year on Adwords.

2. Complexity: The features that make it powerful and useful also mean that it takes a while to learn to use effectively.

These 2 cons combined mean that you have to be careful using Adwords. Many people have lost hundreds or even thousands of dollars using adwords without a proper understanding.

There are other problems with Adwords such as being at the mercy of instant rule changes by the search engines and competition from other advertisers, but these disadvantages are shared with SEO, the most effective source of free traffic.

In summary Adwords is a very effective tool for driving traffic to your website provided you have the time and motivation to learn its complexities.

A guide to using Adwords for making money from online affiliate marketing is available at Learn Adwords for Online Affiliate Marketing - Using Paid Search Engine Ads to Make Money on the Internet

Paul Bush is currently making over $20,000 per month using Adwords and other paid search programs.

Article Source: Paul Bush - EzineArticles.com Expert Author

irshad Adwords

After you have created your web site, the next step is for people to visit it (to drive traffic to your site)
The methods you might use to increase the number of visitors to your site will depend upon the type of site you have. (Read the Your Site Purpose section)
A successful plan to drive traffic will encompass many different angles. If you are planning to drive traffic to a business related site, remember that it will take time. Unless you have a very large budget it is impossible to drive traffic over night and even if you did this traffic would not be sustainable.
The aim is to create sustainable and increasing traffic to your web site.
Driving Traffic To Your Web Site

Google AdWords aims to provide the most effective advertising available for businesses of any size. We pledge to help you meet your customer acquisition needs by enabling you to:
• Reach people looking for your product or service
• Fully control your ad budget
• Easily create and edit your ads
• See your ads on Google within minutes of creating them
AdWords gives you 24/7 access to detailed performance reports that help you track the effectiveness of your ad campaigns. We also strive to give you the friendliest, most knowledgeable customer service possible. You can expect a prompt response to your email questions, typically within one business day. Read on to learn about what AdWords has to offer you.

Advantages and Disadvantages

What are advantages and disadvantages of Google Adwords ?

---

It depends on your budget. TLA is good for long term links, but your site could be penalized by Google for buying links. Adwords can give you instant traffic, but you must learn how to use Adwords the right way. It's not just "bidding on a whole bunch of keywords". That will drain a budget very quickly.Here are a couple of good sites to learn about Adwords.http://www.axandra.com/go.to/html/3h...lthyaffiliateI own the ebook from Axandra and am a current member of Wealthy Affiliate. Both are excellent!

nava0512 Adwords

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

Its a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Googles Adwords. The surge in popularity of Googles Adwords is very evident as you can see so many sites sporting this ad scheme.

In using Google 's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site.

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

Adwords To Drive Laser Targeted Traffic

Traffic is known as the biggest secret in generating wealth in an Internet based business or E-commerce. Everyone is aware of it, every site desires it, and every site requires it. The biggest factor for a website is to be viewed and visited. It is important to employ beautiful designs, money, and lots of them when creating a site. If your website does not receive traffic, it will surely fail.

With traffic coming to your website you are very likely to have a sale, which means profit. History shows that many internet businesses have failed in the past. It doesn't matter if your business is large or small. A small business has the same potential success rating as a large business. A small could generate traffic to their site, while a large business cannot. It is import to focus on a certain niche or subniches.

E-commerce websites laser target groups of internet surfers and pull them to their site so they can view and read all that your company has to offer. Precision marketing is required to ensure that all traffic that is driven to your site will be potential customers.


Spend Money to Earn Money

It is obvious that with any business you will need to invest money into it, in order to gain a profit. Advertising is one of the main important factors in having a successful internet business, but this comes at a cost. Advertising will show the public that your website and products or services do really exist. Effective adverting will bring traffic to you site. Think about it, if you have a large amount of traffic, if only a small percentage of traffic becomes a customer you still have gained a profit and a great customer.

If you spend money on Google's AdWords it will definitely be worth every cent you invested. It is obvious that Google's AdWords is very popular with a great reputation; this is proven because many sites sport their ad on their page content.

Google's AdWords will charge a fee which is based on the number of keywords that your ad is keyword sensitive to. When a search is made for a particular keyword a side menu will automatically generate links related to that particular keyword.

This automatically generates traffic targeted for certain websites. This will also display your website on the first page of results generated for the search engine. Your money that you paid Google for this scheme ensure you that higher volume of traffic will be generated to your site. They will view your products or services and you will be sure to meet their needs.

Your website can also be featured in other search engines such as AOL, AskJeeves, or Netscape. These search engines also display keywords in their search results. Other non-search engine sites feature Google AdWords which will also display your ad. This is based on the keywords the site features. The keywords you chose determines which content network shall display your ad. Your budge determines how often your ad will appear.


Targeting Your Traffic

To obtain an idea number of traffic to your site to the number of buying customer ratios, you will be required to target traffic. Be aware that the surfers targeted to your site are interested in product and services that are offered on your website. The ratio will prove how effective Google AdWords is to your online business.

Remember it requires aggressive keywords or key phrases to target traffic to your site. With many online tools that are available to you to assist you with choosing effective keywords but Google AdWords is at the top of that list for being known as one of the most effective.

With Google AdWords working with you and your company you are assured that traffic drawn to your site are potential customers. It is important that your Google AdWords ad contains the key phrases that are required to draw large volumes of targeted traffic to your site.

Google AdWords is very beneficial for you to earn money online. You will never regret being affiliated with Google AdWords because its effectiveness shows with your revenue.

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aritrapp Google Adwords

Earning money on the internet often means advertising. When it comes to return on investment, pay per click advertising is one of the most effective methods to generate traffic to your website. Frequently, those who click on pay per click ads are in the buying rather than browsing category. There are numerous pay per click platforms out there, but Google AdWords is the most popular.

Why use pay per click? If your are not showing up for some important keywords or if your site is entirely commercial and offers little or no content then pay per click is an advertising model that you may want to consider.

Google AdWords enables advertisers to place their ads in the right hand column of search results, instead of offering placement in the organic search engine results. It allows work at home sellers to reach their target market in other networks (search networks) such as Ask.com, AOL, and Netscape.

While Google AdWords is a handy tool for marketers who want to increase their conversion rate, like all tools, it has to be used properly if it is to be effective. You need to manage your ad campaign carefully if you want success with Google AdWords. This means carefully paying attention to the following elements.

Keyword Selection: You want to choose relevant keywords that your buyer might use but they also have to accurately reflect your website's offer. As a general rule, it is recommended that you avoid using broad or vague keywords.

For instance, if you sell skiing equipment avoid the keyword "skiing." These types of keywords will not help you earn money on the internet or working online, because users who search with these types of keywords are in the browsing phase. You want to attract serious buyers. Thus, keyword phrases and keyword variations such as "red skiing outfit" or "red skiing outfits" will be more effective.

Proper keyword selection requires research. There are quite a few keyword research tools available. Most work from home marketers use nichebot.com which charges a monthly fee and Keyword Elite which only charges a one time fee.

Keyword bidding: Bidding can get out hand, when it comes to Google AdWords. You need to carefully consider your budget and your business goal. Believe it or not bidding on the top spot can hurt your campaign more than help it.

Studies show that internet users click the number one spot out of impulse not necessarily because they are interested in your offer. So while you may receive a great deal of visitors you're not receiving quality visitors that is-people who want to buy. The third, forth or even fifth position are more effective if you want to earn money on the internet or working online.

Writing ad copies for selected keywords: Your ad has to be compelling and clearly spell out the benefits of visiting your site. You only get a few seconds to convince someone to click on your ad so make sure your ad is concise, avoids repetition and identifies what is unique about your offer.

Google AdWords can greatly improve your conversion rate, if you take the time to research relevant keywords for your site and write an ad copy that entices the reader to click on your ad.

manigs Google Adwords

AdWords is Google's flagship advertising product and main source of revenue ($16.4 billion in 2007)[1]. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

Google's AdWords division is based in Ann Arbor, Michigan[2], the company's third-largest facility behind its Mountain View, California, headquarters and New York City office.[3]

Pay-Per-Click advertisements (PPC)

Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on Google or the relevant local/national google server (e.g. Google for France), ads (also known as creatives by Google) for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results.

The ordering of the paid listings depends on other advertisers' bids (PPC) and the "quality score" of all ads shown for a given search. The quality score is calculated by historical click-through rates and the relevance of an advertiser's ad text and keywords[1], as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser's keywords.[4]. The precise formula and meaning of relevance and its definition is in part secret to Google and whose parameters can be dynamically changed.

The auction mechanism that determines the order of the ads has been called a "generalized second price" auction. It is similar to the Vickrey auction, but is not equivalent to the Vickrey-Clarke-Groves (VCG) mechanism and hence truth telling is not an optimal strategy.

Site targeted advertisements

In 2003 Google introduced site-targeted advertising. Using the AdWords control panel, advertisers can enter keywords of interest, and Google offers to place ads on what they claim are relevant sites within their content network. Advertisers then bid on a cost per impression (CPM) basis for placement. Advertisers can also enter domains directly. Google will provide a list of related sites that you can select along with your entered site.

Site targeting campaigns are mainly designed for branding purposes, as the ROI will almost always be considerably lower than a traditional content-targeted campaign. Your ad will take up the entire ad block (as opposed to being 1 of 4 ads in a traditional AdSense ad unit), which will make it more prominent but cost quite a bit more.

The minimum CPM you can set on a Site-Targeted campaign is 25 cents.

AdWords distribution

All AdWords ads are eligible to be shown on Google. Advertisers also have the option of enabling their ads to show on Google's partner networks. The "search network" includes AOL search, Ask.com Search Engine - Better Web Search, and Netscape. Like Google, these search engines show AdWords ads in response to user searches.

The "content network" shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense, the other side of the Google advertising model. AdSense is used by publishers who wish to bring traffic to their websites. Click through rates on the content network are typically much lower than those on the search network and are therefore ignored when calculating an advertiser's quality score.

Google automatically determines the subject of pages and displays relevant ads based on the advertisers' keyword lists. AdSense publishers may select channels to help direct Google's ad placements on their pages, to better track performance of their ad units. There are many different types of ads you can run across Google's network, including text ads, image ads (banner ads), local business ads, mobile text ads, and in-page video ads.

Google AdWords' main competitors are Yahoo! Search Marketing and Microsoft adCenter.

AdWords Account Management

To help clients with the complexity of building and managing AdWords accounts search engine marketing agencies and consultants offer account management as a business service. This has allowed organizations without advertising expertise to reach a global, online audience. Google has started the Google Advertising Professionals program to certify agencies and consultants who have met specific qualifications and passed an exam.[5]. Google also provides account management software, called AdWords Editor.

Another useful feature is the My Client Centre available to Google Professionals (even if not yet passed the exam or budget parameters) whereby a Google professional has access and a dashboard summary of several accounts and can move between those accounts without logging in to each account.

Click-to-Call

Google Click-to-Call is a service provided by Google which allows users to call advertisers from Google search results pages. Users enter their phone number, Google calls them back and connects to the advertiser. Calling charges are paid by Google.

History

The AdWords product was launched in 2000.[6] At first advertisers would pay a monthly amount, and Google would set up and manage their campaign. To accommodate small businesses and those who wanted to manage their own campaigns, Google soon introduced the AdWords self-service portal. As of 2005, Google provides a campaign management service called Jumpstart [7] to assist advertisers in setting up their campaigns.

In 2005, Google launched the Google Advertising Professional (GAP) Program to certify individuals and companies who have completed AdWords training and passed an exam. Due to the complexity of AdWords and the amount of money at stake, some advertisers hire a consultant to manage their campaigns.

Legal context

AdWords has generated lawsuits in the area of trademark law and click fraud. In 2006, Google settled a click fraud lawsuit for US$90 million. [8]

Overture Services, Inc. sued Google for patent infringement in April 2002 in relation to the AdWords service. Following Yahoo!'s acquisition of Overture, the suit was settled in 2004 with Google agreeing to issue 2.7 million shares of common stock to Yahoo! in exchange for a perpetual license under the patent. [9]

Technology

The AdWords system was initially implemented on top of the MySQL database engine. After the system had been launched, management decided to use a commercial database (Oracle) instead. As is typical of applications simultaneously written and tuned for one database, and ported to another, the system became much slower, so eventually it was returned to MySQL. [10]

Policy and restrictions

As of April 2008 Google AdWords no longer allows for the display URL to deviate from that of the destination URL. Prior to its introduction, Google paid advertisements could feature different landing page URLs to that of what was being displayed on the search network. Google expounds that the policy change stems from both user and advertiser feedback. The concern prompting the restriction change is believed to be the premise on which users clicked advertisements. Users were in some cases, being misled and further targeted by AdWords advertisers.[11]

Allowed keywords

Google has also come under fire for allowing AdWords advertisers to abuse trademarks. In 2004, Google started allowing advertisers to bid on a wide variety of search terms in the US and Canada, including the trademarks of their competitors.[12] and in May 2008 expanded this policy to the UK and Ireland. Google does, however, require certification to run regulated keywords, such as those related to pharmaceuticals keywords, and some keywords, such as those related to gambling and hacking, are not allowed at all. These restrictions may vary by location.[13] From June 2007, Google banned AdWords adverts for student essay writing services. While the move was welcomed by universities, there is no restriction on such sites appearing in the regular Google Search results.[14]

nazys's Avatar Adwords

Synonyms, Misspellings and Two Word Phrases

Anyone running a real estate Google AdWords campaign and monitoring their web site stats for keyword phrases used by consumers should have noticed that there are a number of words that Google will interpret as synonyms to your keywords, expecially if you use broad match keywords. Google will also treat certain misspellings as synonyms, including misspellings of community names. Most annoying, at least to me, is that Google will often treat nearby communities in the same metro area as synonyms for each other, or will equate the larger metro area with an included community name. This may be OK for some of you. But in my case, I do not want leads looking for homes in northern Denver suburbs, which are 20-30 miles away from my primary market area, or in downtown Denver, which is not my expertise.

Some of the synonyms I have noticed:

real estate = realistate = realestate = realastate = property

homes for sale = real estate for sale = mls

Based on this, it is not absolutely necessary to include all of the synonyms in a keyword list, only the primary one. However, knowing what Google considers synonyms, you can also use this to your advantage. How? By creating phrase match keyword phrases i.e.: "keyword phrase", for the synonyms as well as the primary terms, and bidding lower on the synonym phrases than you do for the primary phrase. Google will use your more precise phrase match whenever possible, before it resorts to the broad match term. This also works for community names that are two words. For example, I have a community here called Highlands Ranch. I offer a lower bid for HighlandsRanch. This one doesn't happen real often, but when it does, the lower bid still gets the ad to the top position, without overbidding.

For the same reason, I have negative keywords in each community specific ad group for other nearby communities, which Goggle will often substitute as a synonym, even though there may be another community specific ad group that is really a better match for the user's phrase. This drove me crazy as I was testing! My testing methods now include testing similar searches for communities NOT in my campaign, just to see if one of my ads for another local community gets displayed. If it does, then that is one more negative keyword for my community specific ad groups. Why is this really important? because each of my ads is very community specific, and I only want the user to see the ad for the exact community they entered, and not some other community in the metro area that Google happens to think is close enough to consider a synonym community name.

Plurals

Google will sometimes, but not always, be smart enough to recognize and trigger your ad for plural forms (and misspellings) in a broad match keyword, but will generally NOT do that for a phrase match or exact match keyword. So, if you use phrase match or exact match keywords, be sure to include a separate keyword and bid for the plural version and for common misspellings. In some cases, you may need to bid higher for the plural version, simply because it is usually the most popular version used by most consumers.

Capitalization and Punctuation

Never use punctuation or capitalization in your keyword phrases, even in exact match phrases. When picking an ad to show, Google strips all punctuation and ignores case in the user's search phrase when matching keywords. However, if you do capitalize something in your keyword list, and have a non-capitalized version of the same keyword or phrase in the same list, the AdWords editor will treat them as different keywords, and you can easily miss the duplication, and possibly mis-bid on one or the other. The AdWords editor will often tag these as overlapping keywords, but you will see that only if you do a traffic estimate.

Keyword Grouping

Use ad groups to separate keywords by community and broad categories. For example, I set up one ad group for each community for all "real estate" phrases, one ad group for the same community for "home"/"homes" phrases, and a third ad group for that community for "house"/"houses" phrases. Because of Google's synonym behavior, I also include negative keywords in each ad group for the words in the other two. For example, the Home/Homes ad group has negative keywords for House/Houses.

This grouping lets you better track and monitor detailed AdWords stats, including conversions (IDX advanced search registrations in my case) if your site supports embedding Google's conversion tracking code in the appropriate places. For example, in my market, I found that the House/Houses ad groups, in general, produced very low impression counts, and very low CTR and conversion rates, resulting in much higher cost per conversion, so I rarely use those ad groups any more. This frees more of my AdWords budget to focus on the other two, both of which produce conversions at lower costs.

Phrase Match, Broad Match and Exact Match

It is very simple to setup a basic real estate ad group with a very small set of general, broad match terms, such as: mytown real estate, mytown homes, etc. However, this simplicity has its cost: higher bids for top positions and higher cost/conversion. It is also tempting to go to the other extreme with lots of exact match keywords. While this can reduce bids in some cases, it also produces a risk that your ad will not be displeyed if the user enters their search terms in some unusual way. I prefer the middle road. Most of my keywords are phrase match combinations, with a few broad match keywords in each ad group (at a lower bid than any of the phrase matches) just to catch the stray user who may enter the search terms in some unusual way. This is a calculated trade-off in regards to bids vs. maintenance effort.

Culling

As your ads mature, and you get a good sampling of what users are actually entering (or not) for their searches, you will need to make some hard decisions about certain keywords that may not be performing well. Their CTR may be very low, resulting in high bids to keep them in top positions, and/or the cost per conversion may be very high, sapping your budget. Some may be getting lots of clicks, and yet producing no conversions! I really focus on conversion rates and long term cost per conversion as my primary determining factor. By long term, I mean over two-three months. If a particular keyword is not converting at all, or has a very high cost/conversion, say 60% over the average cost/conversion for the entire campaign, I may disable it by lowering its bid to .01. I will NOT delete it! I want its history to stay there forever to remind me of why I disabled it. Culling keywords allows the money saved to be automatically re-allocated to the keywords that are producing conversions at a lower cost/conversion.

Catching Long Tails with Phrase Match Keywords

A "long tail" keyword is a phrase that is more words and is therefore more precisely targeted than a basic keyword. Where "real estate" is a basic keyword, "cheap mytown real estate for sale in mysubdivision" is a long tail keyword phrase. Finding good long tail keywords can reduce your PPC costs significantly because you can bid less for them and still get good ad positions. However, if you try to use every possible combination a user may enter, it can add lots of effort and overhead to your keyword list. Also, in the case of Google, excessive use of complex long tail keywords can actually hurt your results. When Google sees that a particular long tail keyword is very seldom actually used in searches by consumers, it will often temporarily disable that keyword, so it won't display your ads. You can see now this behavior with the new "spyglass" Google has added to the online ad group keyword statistics.

As I mentioned in Tip #5 above, phrase match is a partial answer for this. Using just a few well chosen combinations of critical keywords in a phrase match allows consumers to add any other words they like before and after the phrase you specify to make their own long tail searches, and you will still catch them all. For example: phrase match keywords "mytown real estate", "real estate mytown", "real estate for sale mytown", "mytown real estate for sale" will catch the great majority of long tail user searches that include "real estate". I refer to these a "short tail" keywords, to differentiate them from single word and long tail keywords. This ability is exactly why Google has phrase match keywords in the first place.

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Hope this info helps

neelakshi2412 google

While the google adwords keyword tool isn't technically free, it only costs $5, which you get as credit to spend on adwords. This will be the best investment you will make for keyword tools. Think about it. Google is the biggest company in the whole world created for giving data to people who are buying keywords. Google wants to give you the most effective real-time keywords so you will continue to use their services. Why would you want to neglect this resource?

Here's how you get the most out of it. First, login to your adwords account, click tools, and then select keyword tool. Search for a broad term in the niche you want to research, and then select "use synonyms" and perform your research.

The Google adwords keyword tool will return a list of keywords that have been proven to be relevant by Google standards. Now, take these terms, and put them into the search engine. Take the top 10 websites those terms deliver, then go back to Google adwords keyword tool, click on the site related keywords tab, and enter those 10 sites to get even more keywords.

Now, use synonyms for each of these searches and add those keywords to your list. Continue this process over and over again until you get as many keywords as you think are necessary. Now you have a list of keywords that you can use with any other keyword research tools such as Word tracker, keyword analyzer, SEO Elite, and so on to scrape for long tail keyword searches. If you still need more words, you can take the list you returned from the other keyword tools, and then bring them into the Google adwords keyword research tool. You can also use the Google traffic estimator as a guide to see which terms have the highest searches.

In conclusion, if you're not using the Google adwords tool as I have described above, you're missing out on some very important keywords.

How to Use Google AdWords

Adwords keyword research tools are valuable and essential to anyone using Google Adwords to promote their websites. Most people think that such keyword research tools are only capable of pulling out huge keyword lists to be used in their Adwords pay-per-click (PPC) campaign. Little do they know that these tools are also effective in digging out useful information about keywords that could be used for other PPC campaigns and even for search engine optimization. Let’s learn several useful Adwords keyword research tips and why Adwords keyword research tools are so powerful in reaping lists of profitable keywords.

One quick keyword research tip before starting a PPC campaign is to build a keyword list of at least 1000 keywords. Keyword research is necessary. Brainstorm and start off with a few keywords, perhaps 5 main keywords associated with the product. You may wish to use several free online Adwords keyword research tools such as:

1. Overture Keyword Suggestion Tool

Search for the main keywords and copy down the lists of related-keywords in a Notepad file. Dig 1 more level into each related keyword to find variations/extensions of the root keywords. These keywords are what we call long-tails. Example, "best online Adwords keyword research tools" is a long tail from the root keyword phrase "Adwords keyword research tools".

2. Google Search Engine

Find and visit each of the top 10 search engine results for your targeted main keywords. Go to your internet browser under “View”, click on “Page Source” to display the meta-keywords. Copy them. These are golden keywords and phrases that expert webmasters have painstakingly researched. They are yours free.

3. Google Adwords Keyword Research Tool

This is the web address https://adwords.google.com/select/KeywordToolExternal. This free Adwords keyword research tool is a handy tool. Make use of the "Site-Related" tab to make interesting discovery of keywords targeted by top ranking websites. You would be pleasantly surprised at some of the keywords which you would never have thought of.

The second Adwords keyword research tip is a sneaky. It is like an espionage mission – I will teach you how to spy on competitors who are advertising in Adwords. With your keyword list, key in one main keyword and take note of the websites that show up in the Adwords text ad on the right in Google. Repeat this for all the 5 main keywords and see if there is a common website that shows up all the time.

Target this website to spy on. Open a Microsoft Excel document and list down all the keywords in your list that this competing website shows up for. Observe the list of keywords over a period of 1 – 4 weeks and see if this website still appears for each of the keyword. Eliminate those which dropped out and retain those that it is still targeting. There is good reason to do so as there is a likelihood that these are profitable keywords/phrases that continue to make money for the website. This explains why it is paying big bucks to stay within top 5 in the Adwords for these keywords.

Did you know that some expert marketers are employing these secret Adwords keyword research tips and tricks to earn outrageous amounts of money? Not only so, they are using Adwords keyword research tools to automate these otherwise manual and tedious tasks. Imagine how painful and time-zapping to do this for one product, not to mention repeating them to dozens of websites and products. Learn how you can be like them and start using secret keyword research tips from my free ebook which you can download at my blog. You would also discover which Adwords keyword research tools can explode your earnings almost instantly.